Good Day Google - Live From ShiftCon

Hey everyone, I'm Chef Dennis Littley and we are live. And while we're live, I'm going to be inviting people in. I didn't want to be too, too late. I know we're really late starting, but here's Maggie Unzueta with us and it's our first time together.

Hi!

Hi!

We're full house here. Oh, aren't I lucky? Let me tell you something.

Actually, you're sitting in a row of hot checks.

I know, I know. There's more, there's more to the side here too.

Oh yeah.

We're talking about the Happy Hoopoe Soap Form Box. Never mind, not gonna go, not gonna go there. But anyway, we're gonna start and I have to invite some people in, so while I'm doing that, just keep talking and maybe Maggie can entertain us for a while while I do that.

So yeah, sorry. And Mia.

Mia.

So who's sitting right here?

So who else is joining us?

Well, Les Dossie's gonna be joining us, and invite those guys in right away.

Is Jean coming with us too?

And Jean is coming in. I'm getting— and Carolyn Caperna and Greg Trulio are gonna be here.

Awesome.

And then we're gonna talk to some of our friends who are gonna drop by.

So what do you think of LA, Shep? So far so good?

Yeah, it's really nice. Like I said, I didn't know what to expect, whether I was gonna get to see the good LA or the bad LA, or, you know, I remember—

The good is the hot LA.

Born in the Cheech and Chong. I was born here, Dennis.

Oh, that was a great movie. What's happening?

So, so I get all kinds of different perspectives and, and seeing it for the first time.

But also, this is your first time here?

This is my first time. I've only been on the left coast twice before. So that's, uh, from the, from the, uh, east, we always called it the left coast.

Hey, can you do me a favor?

Will you send me— will you copy and paste that?

You guys are watching the magic happen.

The magic happen.

Right up in this mug.

Because for some reason, as we all know, on any given day, strange things happen with—

All the time.

With Google+.

Nope, they just do.

So I'm going to send these links to all you guys. So if you are watching—

Yay!

All right. Hey, big shout out to Crown Plaza LAX.

Oh yeah, they are.

This is awesome.

They are, they really are rocking out their sock out and it's beautiful.

It's a beautiful hotel.

All right, so I got this to Mia and with parking.

LA parking, I was so surprised. I expected to park like 3 blocks down and pay $50 and it's just across the way.

That's not bad at all. Not bad at all. I'm muted, hold on. I don't want to jack up your business.

I did find traffic at 6 in the morning though. Hello, LA. But you know, You can't get everything you want in life, I guess.

No, I mean, well, that's kind of normal anywhere. You see traffic, so—

No, but LA is known for its traffic.

That's for sure.

I did see some pretty strange freeways when I was coming on, so that was kind of good. Jeanne, did you get the link?

Oh, there's Carolyn!

Hey, girl!

Hi, ma'am! Hey!

She's got her cutie patootie hat on. Boy, they were trying to one-up us on herls last night, weren't they?

Yes, they were, but I don't know if they could be successful. And here comes Lydia.

You know what, they had Les, they had Mark, Carol, and Greg. It was Tina, it's pretty tough.

Oh hey, here's the crowd, look at this. Hi everyone, buenas tardes. Tina, long time no see. Hi guys. Hi.

It's good to see everyone. We're trying to bring our A-game out here in Central Florida last night.

And Carolyn, we can't hear you. Oh, I see a hand on my shoulder. Can we hear you? Oh, you know why we can't hear you guys? I'm sorry, this would probably help a great deal if I turn my sound on. Now we can hear you.

Hey, there we go.

Isn't that the irony? You see me forgetting to do things. I had to mute myself when I was on with Mia because I'm used to being a calm collective. I sit down in my chair, I turn things on, I drink some coffee, and here I'm like, I gotta start, gotta start, gotta start.

You added all these broads into your mix.

Is that true? And all this talk about happy and healthy hoo-hoos. Oh my God, you know, I may be old, but I'm not dead. Anyway, so— I'm just surrounded by beautiful women, and it's just a great day to be Chef Dennis Littley. So not only did I drink the Kool-Aid last night about using non-GMO products and getting more involved in organic products, and we're gonna have some talks about that later, let me tell you, but it really was an eye-opening— you know, you think you know stuff until you listen to people talk and then you go, "What the hell's going on?" Yeah. Really? Are we that stupid? Do people actually think we're that stupid? Why didn't someone poke me with a stick years ago and tell me that?

I've been poking you.

I know. She's been poking me. I have changed all my chemicals over and I kept telling her, "Lee is scaring the shit out of me." You're probably not reacting because you want her to keep poking you. I do. Truth be told, I enjoy being poked. Poke the bear all you want. Anyway, Leah, if you'll come over here and sit with me, we'll switch seats with Maggie for a minute and we'll talk.

We're getting the double hit of Leah today.

Yes.

There she is. It's so good to see you. I'm so happy to be here.

I'm very happy to have you here.

Let me tell you something.

Blasus from across the pond.

There you go. There's Nazim again. And Leah, do you know— here's Carolyn Capern down here.

Hello, my dear.

Nice to meet you.

And she's one of my Orlando friends. And Greg Trullio, he's another one of my Orlando friends.

Hey, Brother Greg.

And of course, you met Nazim earlier.

Italy, right?

Yeah.

Milan.

Italy.

Italy.

Italy.

Italy.

So anyway— Italia.

Italia. Do you guys still blow on the neck of redheads? Because when I went to Italy, I think it was like 15 years ago, I had all these men blow on my neck to put out my fire.

Now there's a trick I gotta learn.

Yeah, there was a bunch of them too, so I just thought it was a thing, you know what I mean? I'm like, all the Italians do it. It's happened to me a bunch of times.

I got fire, evidently.

Evidently, yeah, who knew?

Who knew?

But anyway, we are here at ShiftCon, and this has been an amazing experience, and this is your first time.

It's our first one, it's our first event.

Oh my God, you blew this out of the water.

Well, it took me a year and a half to plan, and you know, I've been talking about it for a long time, and so, I mean, you know, but when you plan something to this extent, something that's this big, I mean, you gotta start, you gotta give yourself a lot of time, and you gotta get a lot of people involved, and you know, that's what I did. I was just patient, took my time, but at the end of the day, this is a movement, and we're organizing, and you need to have patience, and you know, it takes time, and but once we get together, I knew that everybody that came— see, he drank my Kool-Aid.

Oh yeah.

He drank my—

Additive-free, GMO-free, with no artificial flavors or preservatives or colors.

Kool-Aid.

Yeah, I'm like, I'm like sitting here going, oh yeah, oh, what are we doing?

Where are we again? ShipCon. I just can't keep going back.

Wait a minute, let me pull this over. Good thing I don't have to stand up.

He's readjusting. He's readjusting.

Sorry, me likey.

LA.

And there's so many women here, it's like 99% women.

That's normal in the blogging world, you know, and I'm kind of used to that. But this is kind of a more organic type of woman here at this, and it's really cool.

Now you get to see what all the organic women look like.

That's right, I like it.

He like it. We got pretty skin, we got pretty hair, you know, we're eating right, we're treating ourselves right, and you know, It's natural.

Healthy hoo-hoo.

I love the healthy hoo-hoo. My hoo-hoo is healthy.

That's my new motto. Yoo-hoo for hoo-hoo.

It's gonna be a thing now.

Yes, it is.

Oh well, I can't wait till my wife sees this.

You're gonna have to give them a copy.

Oh yeah, I got to meet your wife. She's so sweet.

Cheers.

Cheers.

Oh God, I got it. Help me.

I'm giving him space just to get it out.

Get it out of your system because when we get back to Orlando, your shit's mine again.

I don't think she's letting you get it out of your system, she's letting us get it out of our system.

Yeah, yeah, because we have to poke you. We just have to poke you.

We miss you.

So is the hoo-hoo tour going to make it over to Europe?

Ah! Maybe.

If we expand ShipCon, we can definitely take it to Europe. I know that we, I mean, I'm working with a group in Europe right now, in Italy. Italy and England and I believe Germany. There's a lot of plans that we have and I can't announce them yet. We've got some really excellent things and it's all about glyphosate. Glyphosate is Roundup essentially. In Europe, we're trying to hold it back. They're pushing to try to get more. We don't want them to expand because they use us as an example. Look at the Americans. You want to end up like them? Then we say to them, look at the Europeans. Don't they have it great over there? We're working together. Across the pond.

That's great news.

Yeah, yeah, here we are.

We have a good advocate, I mean, Nazim, you're in, right, brother?

Yeah.

Oh yeah, we have a lot of friends in the UK that are really going to probably get on board with this too.

Yeah.

Big interest. So I mean, it's really something that's eye-opening and something that we need to think about. And moving forward, you know, it's going to be an ongoing project for me. I just, you know, I told Lisa last night, I says, you know, I have to be an advocate for this. It's just too important.

We need chefs. We need chefs because you guys know food. We need the farmers. We need the chefs. We need the moms. We need consumers. We need everybody.

People need to know. Usually there's certain groups that when you think of them, and it's not that you don't want the message, but sometimes you're afraid to get the message because I always equate it to them wanting to put a cross on your lawn and light it when they're telling you. But here the message was so simple, and it was, do what you can, start making changes, and do what you can. You know, it doesn't have to be all at one time. It doesn't.

It shouldn't be all at once, and I'll tell you why. Because when you run a marathon, you don't just run it, you train for it.

Yeah.

Because if you ran it, you'd kill yourself. Come on, honestly. And you know, when we talk about lifestyle changes, a little bit at a time is the best way to go, because if you do a little bit at a time, it's not painful. And then those actions and changes that you make when you get used to them, you just make a little bit more and a little bit more. And after 2, 3, 4, 5 years, you look back and you're going like, "Hey, I'm eating kale every day." And you know what I mean? Like— oh, that's a great picture of me. But I'm telling you, I mean, because I— my changes over the span of 8 years, you know, and I know people that 20 years. And I think everybody's journey is everybody's journey. I just think in this day and age, you know, in the new age, we're all We're all going in that direction. Let's take our time. Let's support each other doing it.

Yeah, and it's okay for it to take time.

It's okay.

And I think that's what everybody needs to understand. You know, I'm afraid I can't do it all at one time, but it's okay.

It's okay.

Do what you can.

You just do one thing. Like, you could do one thing like artificial colors. Artificial colors, that's a great one.

Yeah.

You know what I mean? You just take those out. You know, and then you just— little products here and there. You look, you find a good—

like, no.

And the great thing is if you just do that one thing, you'll probably gravitate to the brands that don't have all the other junk in it as well.

So it makes—

If you just look at that one thing, those brands that are looking at that one thing and helping you with that ingredient or providing something that's clean will also have all the other stuff not in there that you don't want. It makes it easier.

It just kind of naturally, organically cascades into you using more and more products. You don't have to think about it. Approach it that way. Again, it's a simple message. It's something that's not rocket science. It's like you hear it and go— like when Gary said, about them using Agent Orange.

It's like, what are you, crazy?

Yeah.

That's no joke. There's actually a petition right now to stop 2,4-D from the FDA. The EPA has to approve it, and right now we're actually asking President Obama to step in and stop this because I think they've already approved it, and now it has to go in for a presidential signature. So we're reaching out to him, and there's a petition right now that Dr. Oz did, and it's on— I'm trying to remember— it's whitehouse.org or something like that. But if you guys did a quick search, you'd be able to find it, and if we get 100,000 signatures signatures on that petition, the President has to do something about it. That's the law where if you get 100,000 signatures on a petition that we ask the President about, he has to take some kind of action. We're hoping he says, "Wait a minute!" You know what I mean? That's what we're hoping he says. Him and Michelle, I love because they came in saying that they were going to label GMOs. That was part of his platform that the President was going to label GMOs. We're a little sad that he didn't, but basically what he told us as a movement is he said, "Show it to me. Show me your support. Show me the whole country wanting this, and I will do it." And that's literally what he was telling people. And so I know that. So we need to get that on board. And I got my girl who just walked in. We're talking about 2,4-D. I just started talking about it. Yes, yes, come in. You're in the right place. So I have my wonderful girlfriend from Friends of the Earth, and they're working tirelessly on this issue, and you know, we're gonna have her talk in just a little bit because this is something that we can do right now, that you can take an action right now to affect this change. 100,000 signatures is nothing. It's a drop in the bucket. How many do we have right now?

I just checked, about 80,000.

80,000 signatures! We only need 20,000 more. We are so close.

That's like the population of North Dakota.

I know. But you know, you know, I mean, but in social media we have access to millions and millions and millions of people. And if everybody just, you know, one person, it's like a click. All it is is a click. Put your name in, tell them what, you know, your zip code, give them your email, you know, but it's, you know, it's the White House. So, you know, tell them you don't want an update, you know what I mean, if you don't want to get spammed.

I'm surprised all the Vietnam veterans haven't got coming because they know what our agency—

They know, right? They are getting involved. Yeah, send me the link. You know what, send him—

Yeah, we can put it in there.

So if you guys look in the hashtag right now, I'm sorry, it's on Twitter. But if you look at the hashtag right now, look up Friends of the Earth.

So it's F—

look in the ShiftCon hashtag right now.

What's Greg pointing to?

I put it down below.

It's the event.

You put it in?

Oh, I love you. You're awesome. So it's in the event. It's in the event.

We did it.

We handled it. Greg, you're the bomb diggity.

Did I tell you?

That's what I call people that I like.

I call them the bomb diggity.

He is. Trust me, he is.

I have a question for you, Leah. And I know there's so many different issues that we all get so excited about. Do you suggest that people just really focus on one or two things? Like for me, I love animal advocacy. And so what goes along with that is the dairy industry and the meat industry. So do you suggest that for people too so they can really focus their energy?

Yeah.

I mean, I say do what makes you passionate. Focus on what makes you passionate. But kind of get a general understanding of everything else. You know what I'm saying? Because it's all interrelated. It is all interrelated. At the end of the day, a lot of the products and the things that are created for one group is created for everybody because they're really trying to make better products. They're really trying to change things. So I say do what makes you passionate.

So if it's food, it's food.

If it's personal care, it's personal care. If it's cleaning products, it's— if it's air, if it's health, if it's cancer, if it's, you know, diabetes, it's— I mean, do what makes you passionate. I mean, there's a lot of things that make me passionate. I'm very passionate about food, and I'm also passionate about personal care products. But a lot of people don't know this, we have allergies in my family, we have autism, but I've also had 3 very close family members die of cancer. It ripped my family apart. And then I had another uncle die of complications to pharmaceutical drugs. So 4 really close family members— aunt, uncle, aunt— when this came into my life, I was like, "If you know anybody who's had cancer, if you know anybody who's ever had cancer, this affects you." It really does, because every single day we're surrounded by carcinogens, which is what leads to cancer. This message affects us all. I think that all of us can find something that we're passionate about. I know you love animals. I think that's great, because those brands are also catering to the organic crowd as well. Yes, absolutely. At the end of the day, we're all shifting. It's really the consciousness. It's changing. It's changing. And that's awesome that it's changing.

Yeah, absolutely.

I gotta go.

Thank you so much.

Is that okay?

Yeah.

You gotta hit off the lead alone.

I love this guy! Okay guys, thanks for having me on.

Mwah!

You didn't get one? Let me send you another one.

Yes, please.

Well, that was Leah Segedy, and I'm gonna do one thing real quick.

She is a powerhouse.

Wow.

She is.

She's a tough act, a tough seat for me to sit in right now.

That's a tough act for anybody to follow. Let me find, let me send this to Jeanne real quick.

Hey, Maggie's got the tiara.

I have a tiara?

Woohoo!

Oh my gosh!

That was my tiara over there.

Oh, that is so cute. Send it. Send it.

Yeah, I'm afraid I don't use— I just sent it in the chat on the—

That's fine.

It will come.

Okay. Very good. All right. Now, we are here with— you want to tell us who you are and what you do?

I'm Choco. I have a company called Farmbox. So we like to partner with local organic farmers, and we're kind of like an online farmer's market, except we're more of a collective. We really team together to try to get their products from the farm to people's doorstep.

And you have some pretty cool clients, you were talking about.

I do, I don't know—

That's okay, I'm just saying you don't have to say them, but from the sounds of it, we were talking about this is what you need to do.

I know, I know, we're a little lacking on the social media stuff, but we have some really fun— this is LA, so we've lucked out, we have some really cool celebrity clients.

And when I think LA, I I don't think farms. That was pretty cool.

Yeah, surprisingly we have a lot of agriculture around here. Our strawberry farmer jokes that he must have the most expensive strawberry farm in the world. He's got 5 acres in Malibu surrounded by mansions. So we got a lot going on.

That is beautiful.

Maybe we can get some of our celebrity clients to come on your show.

That works for me.

Alright.

Nina, I think we're getting some feedback from you. If you can— Mute that.

Okay, sounds good.

All right, now we're back. So tell us, what kind of products do you do and how do you do them?

Well, we're lucky we're in California, so we have really incredible year-round organic produce. But you know, we also started out just to help the small farmer, and then from there we decided, or we saw there was a need for the small local business person too. So we work with local food companies that have problems with distribution. They have amazing product, but they just— it's hard to get to that next level. So unless you're big enough to go into like a Whole Foods or other retailers, they're kind of in this— they kind of get stuck. So we help them out with distribution so they can focus on what they do best, which is their craft, and then we take care of the marketing and distribution for them.

Okay, that works well. And you love doing what you're doing?

I love it.

We're having so much fun.

I'm a busy lady, but I love it. I mean, I'm super well fed.

Tell us about that crazy little thing you fed us last night.

Oh, I should have brought them. They're these little itty-bitty— they're called jujubes. So jujubes are not just candy, it actually is a fruit.

Yes.

Well, I didn't know what to do with it. You gave me one and I'm going, do I eat it?

Yeah, you just pulled a Napoleon Dynamite and shoved it in your pocket.

I put it in my pocket and then Mia Mia grabs one and eats it, so I said, "Oh, okay." Yeah, he was too embarrassed, so he kind of snuck it out of his pocket and then started eating it.

So it's actually a Chinese fruit. It's about this big, it's brown, and it tastes almost like an apple. It's not quite as juicy, but it's tart and it's delicious.

Oh, it was.

Look for it. Look for it at your local farmers markets or your local grocery stores. Jujubees.

And another word, it's very close to hoo-hoo.

We're like hoo-hoo, hoo-hoo.

The repetitive consonants.

So am I— am everybody seeing me or no?

I think it is dark on the broadcast.

Yeah, we're getting a black screen on you, Chef. Me and Greg.

It's falling apart over here.

Getting a black screen?

Do you want to come over here? How about I do this?

Yeah, it would be good if you jumped over to Mia's location.

How about I just do this?

Forget that.

There you go. Now we're talking.

I know. Is that good, you guys?

Yep.

Okay.

Did it just turn black?

Unmute Mia's and mute yours.

Yeah, correct.

Uh-oh. What'd you say?

Unmute Mia's mic.

Just turned black.

Uh-oh.

Listen, it's always something up in this mug, isn't it?

I'm telling you.

I know it. We're still on there, right? We're connected.

You're a collective hot mess here.

You're connected, but we see you black. Just look straight into Mia's camera.

Oh, your tiara.

There we go.

OK. All right, so we can see it. I wonder what the heck's going on with that.

There you go.

That's funny.

Mia's having a blast, obviously.

She's having way too much fun.

Way too much fun. Oh, yeah.

I keep having to say, like, I can't take him anywhere, because we'll just be having a conversation and then just something crazy and inappropriate flies out of your mouth and really entertaining. It shocks people too because it's just like, oh, what?

You think they'd be used to it by now.

I know, I know. They should have known. Let me see how it's looking. Oh yeah, look at it now.

Okay, that's good.

Yeah, that's good.

So this is one of the things with Google+ that every now and then something like this happens. And it's not a big deal. We find a way around it and we just move forward. You know, it is what it is and you just have fun with it.

Whether it's in a Tesla, on a horse, in a bakery.

I want to do this dinner and booze thing you guys do.

Food and booze.

Food and booze.

Yeah.

Coming to us.

I want the invitation to that one. Yeah.

It's so funny, so just to give you guys an idea, we actually came up with the idea, it was Chef, myself, and Nazine. Shafi and Nazim on a Hangout. I was probably drinking.

Maybe.

We decided the next one might be from the parking lot of Betty Ford.

We're not going to check in yet.

I might be right there with you.

Wine blog right here.

We just want to get our rooms ready just in case.

Just in case. We're in adjoining suites.

Yeah.

So we can kind of get together. But literally Shafi and Nazim and I were on a Hangout and just goofing. Nazim, I think Susan Sarah was coming to you, was going to do something, and I'm like, dude, we need to do a show. And then I came back and I'm like, no, really, we need to do a show. So originally it was called Eat, Play, Drunk.

Yeah.

Oh, I love that.

I know, I was going to say, with food and booze.

But I swear, anything in these ideas with Google+, everybody— which is why you're so successful— everybody loves food. Everybody loves booze. Well, not everybody, but they wish they did. So you start talking about that and you get people together and then you get the chefs talking about what they love, which is awesome. The restaurants go nuts and then we, of course, we do the happy food dance.

Oh, all the time.

So we get it going.

Then 20 pounds later, that's a stretchy pants.

So I think we should probably try and do one while we're still here for 2 days. We should probably try and do one. So then we get hot pants over here. This is Maggie. We get hot pants going on it too and she loves her wine.

So yay!

Oh, that would be awesome.

Absolutely.

Cool. Sounds like fun. You know, anything we can do for fun. So thank you so much for coming on.

Thank you so much for having me.

It's a pleasure to see you.

I hope to see you on LinkedIn very soon.

I wish we could see your t-shirt.

Oh yeah. Keep your friends close and your farm box closer.

Yes, it does.

Will you post— we'll get your links and post that in the event too because you know what, even though it's LA, girlfriend, you got it going on. People need to see what you're all about. What you're doing.

All right, so I don't know what is wrong with this.

Do we have—

and track her up.

Oh, Coach T wants to know if Bob Voss is in the house. No, you know, I actually thought about bringing Bob in a box.

But, uh, well, remember George Carlin talking about that since we're on box? He said there were so many things that you could say, like Disney could get away with, "Well, we're gonna grab a pussy, snatch it up and put it in a box." He goes, "But you can't say those words separately." Because, yeah, or like, uh, Carmen Rodriguez has two balls, but you can't say Carmen Rodriguez is scratching his balls.

There's things that you can't We're going to be banned from G+, you know that?

Oh, somebody will pick us up.

Maggie's right. If we get banned from G+, what is it, ELO?

ELO.

Over to ELO.

Yeah, take it out on us.

The refugees. So anyway, if you want to pull up some comments.

Richard Owen, you know, I'm just going to read him if that's okay.

Sure.

#EatGoodFoodIsALifestyle, Chef Dennis and the Mia Connect, absolutely. Yeah, HOAs are always live production of shift happens. Sam Cho says we're looking great, guys. Let's see what else. Oh, hi, Esther. She can see us now. I know you want to see Sheffy, right? You know what? Hey, they know what you look like. But they missed out seeing so much of Choco because she is a hot little number, isn't she?

She is cute. She is.

This is girl crush central, isn't it? Girl and boy crush central all over the place. Let's see. Greg says he loves organic animals.

Yes, he does. He is not a vegetarian, but thanks.

Coach has a good one. He says he gets lab reports on his Italian EVOO oils from the farmers.

That's cool.

I want to hear more about that.

Yeah. Coach, you were like this real quiet person at first, and now we're learning all this really interesting stuff about you. It's like, man, you're doing some cool things.

Hey, speaking of cool things, let's talk to Kia because you made this thing happen up in this mug on this whole show. You're behind. Oh, sorry. Yeah, there you go.

Oh yeah, there's a lot going on here at ShiftCon. I've been dealing with emails with the two of you. My capacity here, I'm the speaker coordinator, but I've known Leah for quite a few years. And to be quite honest, looking at this, you know how hard it is to make sure the F is in the ShiftCon every subject line I sent you? I didn't have my computer set to spell check for that, and every time I sent an email at midnight, I'm like, no, no, no. I don't know, but it has come off as a really good success, and I'm glad you guys are enjoying it.

We are.

How did you get involved in it?

Like I said, I've known Leah for a few years, and my background is I'm a biologist, but I'm on mommy hiatus right now, and so she kind of needed somebody to do this. And I've known a lot of the players in the environmental field for a while. I'm also the new media coordinator for the Yes on 105 campaign, so the GMO labeling campaign in Colorado. So these few days right now are actually a nice little brief hiatus from that, even though stuff in Colorado is going nuts with the opposition doing the TV commercials.

So it is, and we— I mentioned this before, and Key and I live— we just discovered about 5 minutes from each other. So this is going to be fun because I have wanted to get educated on this. I have so much going on, but we all say that, I have so much going on, but the empowerment part, a piece of it, it's going to be huge. So, so talk to us, yeah, a little bit about that.

For—

yeah, so I work with Yes, on 105, and it is our Colorado State Initiative for Mandatory GMO Labeling within the State of Processed and Packaged Foods and Raw Foods. And we're on for a ballot initiative for November 4th, as well as Oregon right now. So there's a lot of national attention on these two because unfortunately California failed 2 years ago, very narrow margin. Washington failed last year, very narrow margin. But it's one of these things that the country is looking at for food transparency right now. It's a hot-button topic and it's one of these things where you're passionate about something and you volunteer and you go a little bit further and next thing you know you're a media coordinator and you're beholden to your phone, which is so unusual for me, but I'm constantly on this thing right now checking our social channels.

That was cool that Robin O'Brien said that in the presentation this morning. She was saying that, she's like, I did not choose to be— she does a lot of food rights advocacy and labeling, definitely GMOs. She's kind of the shit too, right?

Oh yeah, she's amazing.

She's the shift.

She's the shift.

She's the shift. She said that. She's like, I kind of wish— she's like, I didn't choose this. It sort of chose her. It's been hard for her to be that advocate, but once she was in, she was in.

It's one of those fun things because you do. You have a passion. It may not even be your main passion, but you start taking one step and another step. It's a lot different now with social media too because it isn't as intensive. It doesn't have to be as localized like you two have with your Google+ shows. You have this international audience and it's a much different world when you're trying to get this word out. For us, we don't quite have the money that the opposition does. Like flying out here, I was flying out here and going through Secretary of State reports on the plane and at one point I'm like, "Ahh!" and the attendant came by and I'm all like, "Sorry, I just realized what Monsanto donated and reported last night." That happened when I was on the plane. If you look at our Right to Know Colorado GMO page there's like a graphic of like the top 5 contributors to the opposition. I was making that on the flight and putting it out while I was flying here. It's one of those things like technology is amazing, right? You're doing this from the air as you're getting ready to land in LAX for this conference, so it's been fun.

Yeah, definitely.

You know, I have a new slogan for you too. GMOs, get the F out of shift.

Oh, I will use that one later on.

Yes.

And you're talking about shift. Just being involved in this movement. As I left Boulder this week, there is a chef collaborative summit going on with sustainability issues. I asked our CSA to endorse, and they were all behind it, but they needed to get through the summit first. I know that there are all these small little— it's this hot-button thing, but everybody wants to be involved. They just don't know how to do it yet. For us, it's just GMO, but looking at the whole food system, for some people it's glyphosate. Really, my main passion with the food system is hyperprocessing. And the lack of food and cooking knowledge, which is something that I know that you like talking about. Working with the GMOs, it's just giving a platform for people to think about these things for eventually getting to that passion piece that is so overwhelming that, I mean, really, how do you tackle that in the long run?

I was at another conference last weekend, and I knew I was coming here, but some brands were talking to me, and I'm going, "Well, is it GMO-free? Is it organic?" when they were showing me some new products, and they're going, "Oh yeah, it is. It is." I was amazed that that came out of my mouth, and that was even before coming here. I figured now that the seed's planted, now I want to think. That's all you need to do is think a little.

That's all you have to do, but you also have to meet people where they are because even though we talk about how everybody's talking about GMOs and organics, that isn't really the case for a lot of America, and a lot of America doesn't have access accessibility. So like for our campaign, Taking It Back to Yes on 105, it is just a label, it's not a ban. Because quite honestly, people love Doritos, and the people that already buy Doritos, they're going to continue to eat them.

Yeah.

And there's going to be a little thing that says, "Processed with GE ingredients." That's it. You know, will they still buy them? Of course they'll still buy them. A lot of America will still buy the stuff, but it's just giving consumers the information if, you know, if they don't want to, if they want to have more information. It's a discussion starter.

Yeah, it's just like with the cigarette community when they started putting those warnings on them, right? Yes. And, you know, people still smoked, but people started reading. So after a while, the awareness starts to build, awareness starts to build.

Yeah.

And, you know, talking about them, not to get off the subject, we got some scary-ass cigarette commercials in Florida.

Oh, is that where you are?

Yeah. Oh my God, I mean, they got with a voice box, they show pictures of a cheerleader. I used to— and then some others like—

I'm from California originally. I remember those when I was a teenager because it was the one where is this voice going, and then the person goes, "And then my friends go, Helen." And then you realize it was this woman that had a trach operation. I remember those from the '90s.

Yes.

And then they show a guy actually smoking from one.

From the trach pipe.

Oh, really?

Yeah.

Well, in comparison of some of the food movement stuff, it's like, where do we put our trust in science, and where the money's invested? And I've kind of been looking at some of these old cigarette ads,, and it's like 27,000 pediatricians suggest smoking for if you have a tickle in your throat to clear it up. I've been seeing these from the '60s and '70s, just a comparison of how do we look at science now with this big marketing.

That's what we're going to see in 20 years from now. I know, right?

They said that this morning, actually.

That's right.

If you think back, you always used to see— you'd go to the doctor, and your doctor would be smoking while he was examining you. They'd be on TV.

Oh, Altima, yes.

It was like, they just tried to glamorize it, but you know, the same thing now with this and GMOs, we just have to put it in front of them, let them see, okay, so maybe they'll pick it up and go, okay, it's got GMOs, but it will plant that seed.

Yes, that's how we're looking for, is just to get the conversation going.

And actually their child might pick it up and go, Mommy, did you know this has—

That's right.

The children are the ones that teach you a lot.

Well, you know, I have a 7-year-old and one of our good friends, his dad is— I mean, he wanted to be here. He's so jealous that he's not here today. He would go up to my son. He taught my son, "Oh, this is what the organic label looks like." So my son went into my fridge and said, "Mommy, this is not organic. There's no symbol on here." Nice. We would go into— I mean, this was maybe 2 years ago, so he was maybe 5 when he started. Looking at all the different things. And little by little, I started having to include more organic food into my—

because he was so—

He's become an advocate too. You're getting Maggie off camera, by the way, you guys.

I'm sorry. I'm over here.

But you notice how we're having this conversation now, and all of a sudden the laughs start going down and everything. And this is one of the reasons people don't want to talk about this stuff. But it's one of those things that you can make funny.

You can make part of your life.

Like being the activist side of it, where it's controlling my life 24/7 right now, If I didn't have to laugh at some of this stuff, I would have gray hair by now. I'm waiting for my first one before November 4th. Okay, so you guys want to know the funniest thing from this week with this campaign that might be kind of sad and I hope nobody cries at home. So I'm going over the financial report. You know how Annie's was recently acquired by General Mills? So General Mills finally donated to the Colorado account. Do you want to know how much they donated? $820,000. You know how much they bought Annie's for? $820 million. This is hidden in the financial report. So it's like I'm sitting on the airplane and it's like you scream at first, the attendant is like, "What's going on?" And then you're like, "Oh, I have to laugh." General Mills, as sick and twisted as they are, they have a sense of humor. Oh my God.

Kia, what's your guest name, by the way?

Can you give us your info?

Oh, you can find me on Twitter @YesOn105 and that's for the campaign. And just for me personally, Kia M. Ruiz. Speaker coordinator with ShiftCon, and I thought I was going to come into this dealing with a bunch of crazy egos because we are coming to LA, la la land. It has been such a pleasure working with you all. It's been a very, very low maintenance group of people, and that's helped make this event a success.

Pay attention, guys.

We're just happy to be part of the team. We just want to be part of the team.

Yeah, we're happy to be here, support the team.

That's it. Well, I need to take off to do something else in the conference. Thank you so much for having me on.

More hugs.

Yes, more hugs.

I'm always down for hugs.

All right, can we get Maggie on the other side?

Maggie, let's start here. Yeah, you need to see Maggie.

And Greg, Carolyn, you guys got anything, want to say anything?

Sure, well, we were at this good time, we were actually just about to duck off and go pick up Les so we can make some trouble down here in Orlando, but it's sure nice to hear about all the amazing stuff you're learning out there. It sounds like a really, really interesting conference, not your average conference for sure, and definitely a lot of good energy. So it's really, really cool to hear.

Hey, Karen, tell us real quick about Purple Purse.

Oh yeah, oh boy, Greg and I have extra gray hairs after this morning. Holy crap. It ended today at noon Eastern, and we were in tight competition. Harbor House was in really tight competition right down to the last minute. We made it into the top 10, which means Harbor House won a $10,000 grant, I think. That's still yet to be officially confirmed. Yeah, we're still waiting on official confirmation from the campaign, so hopefully that applause is not premature, but we're pretty optimistic and pretty happy about how they did. There were 200 organizations competing, so 10th place is very, very respectable. And boy, it was definitely exciting. And most importantly, most importantly, they raised almost $2 million for domestic abuse and financial empowerment.

Wow.

Bravi, bravi.

No, one more thing on that, Carolyn. When you guys did the post, I shared it out and And people were talking to me about it like, wow, I didn't think of it from that sense of like of how many facets there are to women that are in abusive situations. They don't have the money to care for their pet or go do these things that that purse string is taken from them, which is— it was an issue of control. So man, Powerhouse is just rocking it on getting out all the different messages. They're amazing.

Oh yeah. Oh yeah. They're definitely doing a fantastic job.

Yeah, you guys are doing fantastic on getting behind it, so good for you. Love you for that, girlfriend.

Mm.

Wow.

You got Rev Von Trulio there.

I have to say, I'm pretty jealous, honestly. I wasn't really aware of what ShiftCon was, but this is right up my alley. Everything that I plant in my garden is organic. If I can't get organic seeds, I don't plant it. You know, so this is something I'm really happy to see going on. And then not only that, but you really are surrounded by beautiful women.

That's amazing.

Next year, you have to bring me. I don't care if I come along in your carry-on or your undercarriage luggage.

I'm coming.

You know, we know you're bringing your harem with you. Don't even front like you're not surrounded.

Oh, it's true.

Come on.

Some of the things our business partners say to us, oh my goodness. Since you quoted it as that, my harem.

When I was really sick the other day, Greg said that a hot toddy might work, and I said to send one over. And he said, maybe 3. I said, send one over, 3 would kill me. Then I realized he was talking about drinks.

Oh goodness, well, you know, we had to get our crazy party on over here in Central Florida just because we missed Dennis so much and because we were so jealous about all of you partying it up on the West Coast.

I'm so sorry I missed Les. It's just crazy timing, you know, I'm away how infrequently and that's when he was there.

Yeah, go figure. He was trying to get on the Hangout here, but his internet over there was not cooperative. So he sends his best, and we'll get him to ping you later.

Ladies love Les, and boys. Ladies and boys love Les.

I was going to say, Les loves boys. No, that's not what we want to say. That's just wrong. As far as I know, Les loves hoo-hoos too.

Organic hoo-hoos.

Organic hoo-hoos, there you go. Jean Layton is here, so we want to talk to Jean a little bit too. Dr. Jean Layton.

Hey Jean.

I'm going to be over here. This is our best time. We actually haven't met until this conference, although we have worked online for—

and of course we met up in a bar.

Yeah, well, that was an actual one.

That doesn't count. I'm looking for Mia and she says I'm in the barn, like I should have known.

We're going to duck out of here.

Alright guys, thanks so much for coming.

Bye, great seeing you guys.

Yeah, so we're about to go into a lot of the programming for the conference.

So why don't you tell us too about how you got involved a little with Shift? IFCON because you were really the forefront person.

I was the one who said, "Come on, we got to do this." I've known Leah for about 2 years now and I worked with Leah on her community called Momovation. I was the physician who assisted with one of the groups that they led through dietary changes, exercise changes, weight loss changes. They work with a dietitian and Mark, Leah's husband who is an exercise— Mr. Shivkhan. Mr. BookyBoo. He's an exercise therapist. So I was working with her with a group and she was talking about Shivkhan and I kept saying you've got to get the Google+ people because we can help move the message. That's been part of the fun, talking to people downstairs in the Expo Center because we're talking I'm talking to these brands who have these incredible stories and they don't know quite how to get the story launched. We've got us who know how to launch and getting it together has been fun.

I think getting us fired up too, which you've been all kinds of fired up already. We dabble in that world. Maggie and I were talking about that at breakfast this morning, that it is definitely interesting to be in this atmosphere where we kind of play in But everything around us is, you know, working.

Leah has done so much work. Oh my God. To be able to bring in an all-organic breakfast to a hotel setting.

Yeah.

Wow, she really had to negotiate that.

And it was good.

It was awesome food. And I ate it. I liked it.

Yeah, it wasn't just tofu.

No, no, Applegate and Farm Box LA and Max Juices and Rudy's Bakery, although they didn't bring the gluten-free bread. So all us gluten-free people— well, the reality is, and this is where it gets difficult, there's only one organic gluten-free bread. One company making one bread, and it's not local. And so she had some, you know, she had to figure out where she could go. Rudy's does have their wonderful organic bakery, but they don't make their gluten-free bread organically yet. I was talking to the rep and maybe in another year. It's just hard to source. It's hard to source that combination.

But don't you think the bottom line for this conference is really about instead of just providing sources so that we can put up with having that is actually making change so that our bodies can kind of— I mean, is it possible that if we get all this crap out of our system system that a lot of these, the celiac and gluten-free, is it possible for things to reverse?

To be healing? Mm-hmm. The human body is an incredible microcosm of everything that it touches and everything that it uses. Can I say it would? I'm a scientist. You got to prove it to me first. Would I like to see it try? Yeah, absolutely.

It sure isn't going to hurt.

That's for sure.

It's not going to hurt.

It doesn't hurt. And if nothing else, we're healing Mother Earth. The ground itself has been poisoned by all these chemicals, and the more we can get those chemicals diminished, we've got to be improving the basic dirt of the world.

That's a really good story.

We just really got to improve the basic dirt. Oh, hey, I got the— You got the crown. Terri, you got the crown. Yeah, so if we heal the earth, we'll be able to heal our bodies. The funny thing is I have patients who will go off to Europe, and they'll eat wheat in Europe because I don't know anybody who can ignore a croissant in France. It's just one of those things. They cheat, but they don't get their normal reaction. They don't feel all the downstream complications of a gluten response. We know that the wheat there is different. Is that what's doing it? There's too many—

We totally screwed up food.

We sold our food. We sold our food to the highest bidder.

We sold out. We really did.

You know what's nice is that I just came from that pesticides talk, and there was not one seat available. Everybody was listening, taking pictures, and it was just so nice to finally I see people of like mind.

Yeah.

Fired up.

Not bored.

And not freaked out and not running the other way.

Right, that's even better. The combination is— I think Leah is right. She talks about a tribe and having a tribe of people who are goal-oriented, similar goal. Shift tribe. Shift tribe. There's an F.

Anything we want to pull up to you guys? Are you seeing anything, Nazim, in the comments?

Let me see.

We got a lot.

We got a lot of people.

There's Sandy Barnett is saying she's not too— she wasn't aware of ShiftCon. This is up my alley. It's an alley I haven't visited for a while. Previously life, I swore off sugar, white flour, anything processed. Fell off the wagon. Just started my compost pile last week. Moved and rid myself Avoid processed food. Baby steps before running. That's what I keep saying. In fact, I'm trying to get Leah agree to do a show with me, a short series on this. I want to call it Baby Steps to Better Health.

I'm glad you— we could get Shawna Coronado. She would be great for that one, too, because she does a lot of gardening stuff. Of course, Leah Wayne, uh, Meador would be great.

Yeah, there's a lot of other—

because it is overwhelming. Let's face it. If you don't know that, and even just composting makes my eyeballs mold a little bit.

Maybe that's not your thing. That's okay.

That's not my shtick.

If that's not your thing, leave it and just move to something. I was really impressed when I talked to you last night in person, and we're talking about organic vegetables. Really, I don't have to worry about that one as much? Do what you can. Buy what you can. I guess if it's available, it doesn't make a difference. You might—

Right. There are wonderful sources of those basic information points, and most of them come from the Environmental Working Group website. Go there and get the Clean 15 and start to understand that those are the ones that you don't have to spend the organic money on yet. Get the Dirty Dozen and see what it is that you just absolutely need to dial into your budget, put out for—

What's the worst one, by the way? Let's talk dirty.

Strawberries are green. Grapes are horrible, which of course is wine. I was just about to— I'm a wine blogger.

We've got a problem here. Najee just perked up on that one.

Don't touch my grapes here. Don't touch my wine.

Let's talk about that.

This is why I came here, one of the reasons at least.

How are grapes in Italy and Europe compared to grapes in the US?

I believe they're less sprayed, but I haven't done the research. I mean, I work in the world of gluten-free, so I don't document into—

I do have to confess that close in the country, we see that they spray quite a lot. What they spray, I haven't gotten into details about it, but they do spray.

That might be something interesting for casuquiese.

Yeah, you're right about that. You're right about that. That would be something to look into. I also wanted to do a shout out. Charles Dunkley is talking about organic craft beer, which is quite interesting. We're going down the— talking about—

Yep, I love craft beer. Right, yep. Now, thank you.

The niche of the organic beer.

Everybody's loving the Get Good Dirt, by the way.

Lorraine says, love it.

Scientifically clean the dirt, clean the air, clean the water, clean lots of brains.

Clean the water.

Yeah, water's another huge issue.

I'm not talking about absence of microbes because that's the exact wrong thing to do.

That's right.

We want good, clean, actively microbial, alive dirt. Part of our problem— I'm speaking on an allergy panel in a couple hours. Part of the problem is that we clean too much. We try to kill off every bacterial or virus or anything.

That's a good point.

Part of the problem is that by attempting to clear clean them all off. We only leave the really vibrantly alive and toxic ones left. And they're the ones that go crazy.

So no balance. It's just lack of balance that we just keep removing.

We all want probiotics. Well, guess what probiotics are? Bacteria.

They're so dirty. They're so dirty.

In a good way. I was doing a lot of research for the Allergen Panel, and anybody who grows up on a farm actually has a lower incidence of allergies. So anybody who deals with animals, farm animals, or— one of my teachers used to say, "Lick the dog. Lick the dog." Okay. No thank you.

I like that. Lick the dog.

That is not Bob Bosco.

Okay.

Okay. Works for me. You know, it's like, get exposed to what you eat.

We just hit top of the hour.

That's it?

Okay.

So let's round this up then and thank you so much. This has been a wonderful day for Good Faithful Partnerships. I'm just loving life. This has been wonderful. Although I'm liable to get beat when I go upstairs if Lisa's been watching this. Oh well.

Yeah, I know. Let it go.

Let it go.

Stop broadcast.

Anyway, thanks so much for coming. It's been another good day on Google+ and I'm happy that we could share it with you and with our friends. So we'll see you all soon. There will be more from ShiftCon. See you all later.