Good Day Google+ - Sex, Google+ and Rock & Roll

In this hour‑long Hangout‑on‑Air, host Dennis Littley brings together a panel of Google+ creators – Ifat Cohen, Mia Voss, Shannon J. Hernandez, Andy, Mike Alton and others – for a free‑form conversation that blends humor, inside jokes, and behind‑the‑scenes insights about building and monetizing a presence on Google+. The discussion covers the practicalities of producing higher‑production Hangouts (green‑screen, multi‑camera formats), the launch of new shows (Emerging Futures, Eat‑Pray‑Drunk, Food & Booze), strategies for turning Hangout audiences into business relationships, quantifying the value of social connections, SEO and reputation management on Google+, handling trolls, and community‑driven promotion. The panel also shares upcoming projects, shouts out audience comments, and ends with a rapid round of announcements and good‑byes.
Chapters
Hi everyone and welcome to Good Day Google+. And as I always say, it's always a good day on Google+ when you get to spend time with your friends. And today we have got a barn burner for you. And coming off of Mia's intimacy show last week, I decided to name this Sex, Google+, and Rock and Roll. Shan Man's next to her for the rock and roll part. Luckily, you two, the other two are earmarked for Google+ so we don't have to embarrass you at all. Feel free to jump in any of the segments that you like. Let me run down my panel real quick and say hi to everyone and thank you for joining us, and then we'll get right into it. Directly next to me is Ifat, and it's very nice to have you here joining us from Austin today.
From Austin, yes. My first time with you guys. No, Mia, say it. Say it, Mia. Say it.
Cherry Poppin'.
Woo!
That's what we do on Hangouts, but all together as a group, right?
Is that a new Toaster Strudel flavor, or Cherry Poppin'?
Right?
Her new nickname, Cherry Poppins.
And Rifat, I noticed from your accent, are you a native Austenian?
No, wow, I guess it's a compliment. I'm from Israel originally.
Okay, I had a little drawl on that, so I thought maybe it was South Israel.
I'm not sure.
Southside Israel.
They said Israeli accent is the new French, so I'm going with that.
He's going to throw a Southside gang sign.
Southside Israeli.
Alright, and then we're gonna move on to the Shan Man. The Shan Man from Arizona is coming.
Hi everyone, how you doing, Sheffy? Good to see you.
Good to see you too, and I've missed seeing you around and hanging out with you, so it's very nice to get back into it again. And I know you came in a couple weeks all sweaty from a workout when I pulled you in an HOA, but—
Yeah, that day I actually pulled my Achilles, and so it's been sore ever since, but I've been managing, and I have been traveling all over. I was actually in Brawlland last Friday. I was in Denver.
You were in Brawlland?
I went to a podcast movement. I was in Brawlland, and then I came back on Sunday night, not necessarily from Brawlland, and I have been on vacation from my radio job, and I have been enjoying every bit of it. Clearly.
You know, you should come down, you should come to Florida, and we'll go down to Miami. That's no Brawlland.
I can always leave it up to you, Chef, to make me laugh on a Friday.
Good, good.
Glad to see it. Next to Shannon, my sister Thelma, Mia Voss, and she was just— you know, I started to type Mia Voss is Pretty Woman except for the prostitute part.
Except for the $3,000. Add all these caveats to it. Oh my God, I can't even form a sentence right now after that show. That was crazy. I got kicked out of my own show. Bob Voss kicked me off the internet. And then I got kicked out 3 times. And I hit end. And then I said, and that's how you get through a shitstorm. And now I just busted out the S-word on you. So thanks, everybody, for being patient on that one, because Gary Goldstein— He was the bomb, right?
He was great.
I thought you were going to say he was the boss, Bob Voss.
Yeah, right, like a boss.
I think you need to come up with an award now for your guests. We'll get like a cat statue and call it the Bob Voss.
The Bobby.
It'll be like the Emmy of HOAs, okay?
Well, that's what I said in my show. I was like, it's the start of the high holy season for me, and it's not football. It's the awards that— the movie awards season is starting soon, so it's pretty exciting. Thanks for having me on, Sheffy. It's been a while, and then put me in with Efod and Andy and my brother? Forget about it.
Well, Efod asked for you to come on, especially. I'll look for any excuse to have you on.
And this is what I'm doing, Efod. I'm like gonna try and scoot closer to you.
Don't scoot too fast, you might actually do a clout clap there, so be careful.
Didn't happen in a while.
Oh my.
I don't know if that's possible.
Our sister Leah pretty soon, another 6 weeks.
Yes, we will. Chefie, you and I are going to be in LA together, and then we're ramping up food and booze again soon too.
Absolutely, absolutely. Well, let's say hi to Andy. I don't want him to feel left out. Our friend from the UK, we have our new— oh my God, my mind has turned to mush too. Do a little voiceover for us, Andy. I want to hear the accent. That's what I'm looking for.
Hello, everyone.
There you go.
It's real fun to be on this Hangout today and with some awesome people on the panel as well. This is definitely a good day on Google+ Very good.
And since I have you and I've already— my brain has been shaken and stirred, let's start with you. And why don't you tell us a little bit about what you do on the Plus and off the Plus. And guys, just feel free to chime in with your questions any time. And those of you in the audience, if you have questions for our guests, please go ahead and put them in the comment bar, and we will pull them up and answer them. So, Andy.
Real quick, shout out to Mike Alton. That's it. Go ahead.
Mike Alton is in the house. Go ahead.
OK, so many people may mistake me for Mr. Bond, James Bond.
That was my first call. It's like, I know the guy from somewhere. Oh yeah, Bond.
But yeah, I'm a big fan of the Google+ and love sharing the love about Google+ and Hangouts. And I'm looking to get more and more people using Hangouts in the UK. My business is called Hangout Tribes, and I just wanted to help people build a community of followers that love what you do. That's really what I'm all about, is helping people to really connect with people online and find people who, again, love what they do and will pay you for it as well.
Yeah.
You have an HOA show, don't you?
Yeah. My show at the moment, I'm doing a series about sustainability in the modern world. Which was the second to last episode yesterday. And we've got the final episode on Thursday, which has been a lot of fun. So that's my main show. And I'm bringing back the second series of Dying Out Formula, which is going to be a lot of fun. Had one amazing guest on the show, definitely Mia Voss, because she's in the house today.
We had fun. I love the series. I love the new sustainability idea, too.
Ah, thanks. Yeah, I wanted to support Wayne Medore and what he was doing, and I thought I'd bring my own personal touch to it at the same time.
Well, and I like it too that it's across the pond, because Wayne's here in the States, and that's got a different feel to it. I'm sure however that's translated in your part of the world, it's kind of good to show both sides.
Yeah, definitely. And although it's very similar for both of us in terms of continents, it's very different in many ways as well, isn't it? Definitely. Good contrast.
We like to support Wayne in what he does. He's doing an awful lot with sustainability, and it's always good anytime we can do something to help him. So, gotta love it.
Help the cause.
Yep. So let's jump over to the other side and let's talk to Ifat. And why don't you tell us what you're doing, fun? What you got going on?
What I do, actually, yay, can I launch my new show on this?
Oh sure, please do.
So we are, not sure when, probably in the next 4 weeks, a new show called Emerging Futures: What's Next? And we're going to talk about everything that is happening in business, in marketing, in ideas, in technology, in geekiness, in nanotechnology, all that stuff that I'm that a girl does, is interested in, and then what do you do with it? So we have these leaves are coming out, we have this AI coming out, how does that affect our life, what do we do with it? So that's the next show, and I'm not sure when it's coming out, maybe 4 weeks from now.
I'm unclear, what do girls do?
When they go to the mall, you mean, or? At the mall, in the pool, or at night in bed?
He just hasn't been on a date in a long time.
We're just going down that hole, right? I was like, how low are we going to go in this show? And we are going.
And how quickly, right?
I just asked.
I just asked.
I think it was more of a how quickly is it going to get to that? And I should have said no, and it was like 2.5 seconds into the show, right?
I was asking from a genuine place.
Place.
Everyone else had to make it that way.
You know what? I think Mia and I and very few other ladies on the Plus are very much geeks and are not afraid to admit it. And we are geeking out on all the stuff that guys geek out about.
Yeah, hashtag nerd alert.
That's cool, though, isn't it? That's awesome. It's good to have ladies who love technology. It's cool.
Yeah, and so how far can we push it and what do we do with it? I think a lot of stuff is, you know, I was talking to Jason T. Weiser the other day and he's like, yeah, everybody's talking about how awesome Hangouts are in terms of like relationship and connection, all that stuff, but business owners really want to know the numbers and the conversion and the matrix and stuff, right? And I think the difference is that we have to re-educate and rethink think about these whole numbers and conversions, because it is a people's business. And the hardest part to do is quantify relationship between people, which is what Sarah Hill always talks about. How do you quantify human media? And so maybe among us, all our brains we put together, how do we quantify the relationships that are now happening? Like Mia and I are hanging out together, meeting the same people. We're going to meet in person in events, in real events, and that leads to something that is not quantifiable. You know, it's just like, oh, it's one connection, but it ripples.
And we've talked about that, Ifat, on our own conversations too. You know, you've been in it for so long on Hangouts, but it is kind of that, we're kind of running up into that difficult time when it's like, okay, it's not just like how many cars are going to drive by this billboard and how does that equate. Like, I said this to somebody last night, I'm like, we're basically building the billboard But I can't guarantee how many people are on there except for using the different formulas like we both do, which is audience engagement, how you share it, how you get your, your guests to share it and get that interaction. So it's a new equation for sure.
It's more than that. Like now, let's say Shannon and I are chatting in the private chat, and let's say afterwards we have a conversation that leads to some business or some idea or some company or something. How do you quantify that first seed that happened on Chef Dennis's Hangout, and that turned into this butterfly effect afterwards? That little connection, we can't put our fingers on it. But it's so important, right? Because people are flying all over the world to meet in events, in live events, only for the networking and meeting people face to face. And this is kind of like the small version of a live event where the relationship really happened. But we can't actually put a number on it.
I think it's tough because there's so many dimensions to it. It starts off with the private Hangouts and then going to the Hangouts on Air and then the events afterwards or who gets tweeted or who does what. So it's got so many dimensions to it. I think that's why it's hard. One of the reasons. Yes, I said that's why it's hard.
Didn't someone say— a lot of people have said recently that our relationships are our new currency. Because it's all about building those strong relationships with people that— so we build more trust, we build more rapport, and we create better connections, which in turn lead to building our business. I think that makes a huge difference.
I mean, OK, guys, those of you who are watching, put in the comments how many business and personal relationships have sprouted out of your presence in Hangouts or on Google+. I'd love to know. How many people just like met the one person that's like, oh my God, opened doors for them, or put them on a stage, or had a business idea, or, you know, what happened for you guys?
Yeah, tell a story, right?
Yeah.
Agree.
Also put in the comments, EFOTCON rocks.
Fist bump.
Kevin Burns. And Kevin wanted to know who the we was on your new upcoming show.
So I have— so as you can see, I am in my beach house in Austin. And so we are bringing technology to the show in terms of we really want to do it kind of like, today with Jon Stewart, and have intros and outros and little movies and segments and make it a professional TV show on a Hangout that you can engage with. And the we is a producer. I'm working with Ben Fisher. And I am teaching him this technology, green screening and bringing people into Hangouts, two screens or three screens. So if you guys are interested in learning that, I will be very happy to have you included in what I'm teaching him. Let me know. And yeah, then we're creating that kind of— we want to raise a little bit the production level of Hangouts.
If you want a high production level, don't go look at the one I just did.
Hopefully that never— I mean, that's the thing with Hangouts, right? You really want to up the level and all that stuff. And Mia, you've done it with mobile Hangouts. Amazing. Mia's on a horse.
Thank you, honey. I'm on a horse. We still say that all the time. I'm on a horse.
I thought you said Mia's on a— never mind.
No, that's not what she says at night with Greg, so we're just going to—
Just dirty. Y'all are just dirty.
I blame the chef.
Blame me. Well, I've missed being on with you, Shannon, where we can giggle watching somebody else.
I know, man. We've been— it's been kind of romantic for us though, Chef. You realize this. We're like two ships passing in the night.
Yeah, or as they say— Cheeps that pass in the night. One of my favorite movies, and it was always hard to ask for, was one of George Hamilton's, and it was called Zorro the Gay Blade. But it's not a movie you want to go in and ask for, because they look at you like, really? But one of the lines in the movie was he would talk, and he had a real heavy accent. It was like, cheeps that pass in the night. And he said, cheeps? Like, ba ba cheeps? He goes, no, cheeps.
I had a Spanish teacher in high school who used to say, "I go to Mexico so I can see the beaches." There are some words that I cannot, you know, there are some sentences I cannot say.
I cannot say, "Beach? Let's go to the beach!" Oh, that's awesome!
I love it!
I can say, "Hey, we need some sheets on the bed." Oh yeah, that was one he could not say either.
He'd be like, "Give me a sheet." I need one more cheat sheet. Of what?
I don't give a cheat.
Don't take one of mine. I'm saving them for the weekend.
And good day, Google+ just hit an all-time low.
Oh, we can go lower. Don't challenge us.
Oh, that's why you say it's ocean view behind you, right?
Exactly.
Sorry to inject that. The profanity in.
Oh. I'm sorry. Have you met us? Have you met me? Have you met Ephod? We love profanity.
My Hangouts with me are worse, because every other word out of my mouth is some form of an F word.
Right, or brah. And in case you guys are wondering, it's not B-R-A, it's B-R-A-H, because you know how people are like, what's up, brah? I realized that he was just calling me bra all the time and I thought it was hilarious. I'm a 29-year-old woman. I loved it.
You are bra. I am a bra. You're a bra too. Mia, I don't think I realized this, but every time I say bra, there's a couple of things that remind me of you whenever I say it and hear it. I think there's a Tecate Light commercial here in Phoenix that's being played. The guy gets on there, he's like, you want a beer, brah? And I think it's you. And every time I try to go record it, I'm like trying to get it on video so I can send it to you.
Because he says it too quickly into the commercial for you to get it, right?
Right, yeah, of course. And then, uh, Dog the Bounty Hunter, that's what it reminds me of. He says, brah, you know you're doing something illegal, right, brah?
He says it every other word.
But I guess that's how when When you go to Hawaii, I don't know if it's true, but I guess that when you go to Hawaii, that's what people say when they're on the beach. They say brah.
Actually, I thought of you because I watched Blue Crush last week, and that is in Hawaii. And I was like, they're saying brah like every other word. What's up with that? Brah.
So if that gives you any indication of like mine and Via's— Via's? Mia's relationship. It's based off of more than probably 200 times within a 4-minute period.
Yes, conversation. Because hopefully everybody else is the same way as we are. We like to run stuff into the ground.
Actually, the horse, the horse is beyond— the horse is actually, uh, beaten down into ashes at that point.
It is.
So that's kind of our own humor. That's our only insight number that we get.
Telling you, I'm screaming.
Yes.
Very good.
We got some comments here. Let's do a few shoutouts. Lila Martin saying, "You're too funny." Yifat Cohen, "I love it." And Darren Pike just asked for something. I see you put the link in for Mia's Hollywood show. And David Henry Pipe says, "That's got Shannon Hernandez drooling." And it doesn't take a lot, David, to get Shannon drooling. Mentioning multiple screenings.
Doesn't take much. No, it does not.
Kevin Burns was saying, "Ooh movies," a play on "Ooh squirrel," King Brian Shea. I don't know if I get that one, but that's okay.
That's alright.
It's still funny.
Squirrel.
Squirrel.
Squirrel. Alright, so Sister Mia, what do you got coming up for us? Anything interesting?
Hmm, let me think some stuff up here. Actually, I seriously—
Oh, Mia.
Yes.
David Henry Pipe just put that commercial in the comment stream, so you'll have to go watch it.
Which one, the bra one?
No, the tequila light one, I think.
Bruh.
I will also have to put in the "Hey Cat," because that's another thing you run into the ground with Denise Wakeman, actually. Is that— have you guys seen the cat with the— when the cat's like, "Hey, hey," and we've run that way into the ground. I did it to Bob Voss this morning. I had him locked in the bathroom because I had to change out his bandage on his foot. But bless his heart, that's another story. And I can hear him in the other room going, "Hey, hey, hey." I was like, "Oh man." I'll put that one in the comments. Put that one in the comments too. So yeah, I just had a show like we said with Gary Goldstein. Literally, I kind of am reeling because it honestly, I literally got kicked out at the end, but it was so good. I forgot I love movies and Hollywood so much. I'm that much of a movie buff. Next week I have a fabulous guest. She's off the chain. She's smart. She's hot. She's Efat Cohen. Seriously, she's coming on my show next week. That's going to be a first for Efat to be on my show.
It is. I'm excited. Maybe I should be on a horse.
Yeah, I think you should. Do you guys know that commercial we're talking about? It's the Old Spice commercial. Where he's like, he goes through the whole thing and he's like, what is that in your hand? Oh, that's tickets to that thing you love. And then at the very end he goes, I'm on a horse.
Did you see how they did the backstage, like how they filmed it in one take?
Yes. We should post that too. That was actually amazing. Speaking of nerding out about how they do stuff, it's amazing. But good, I think we're going to be talking about sort of the State of the Union, kind of, because we're coming up on 3Q. So I'm just going to be picking Ifat's nerdy brain.
It's going to be awesome. I love it. You know what, actually, I'm trying to tell people. So one time I was sitting in the car with my brother-in-law, and I was just chit-chatting with a friend I met on Google+, and we are geeking out. And by the end of it, he goes, like, now I get what you do all day. You just blah, blah, blah on the phone all the time about business. And I'm like, dude, this was not business. This was friends. And I was like, this is what Google+ is about. It allows you to talk about the stuff that you are so passionate about with people who are just as passionate about it with you. So you can just talk and talk and really geek out about this. Where for everybody else, it's like, OK, can you be done already?
This is boring.
We really meet our peers here that we can—
Yeah, I don't know. No, speak on it, girl. Because it's true. I mean, think about— we probably had this conversation too. I was involved in this mastermind group last year and it was great, but I mean, I'm getting in the car, I'm driving, I got to put a face on, I got to get pants on, you know, the whole deal. And now I do have pants on.
Where you going with this?
Yeah, I'm getting this out of the way right now.
What's on the bottom? I didn't get to do what's on the bottom today. I was bummed out. Yeah, yeah, shorts. But I mean, they're so much quicker. I get so much more done. I can ping Chef like that. I can ping you, quick idea, talk about it. I mean, you ask about things that happen on Hangouts. Chef and I and Nazim came up with the Food and Booze show one day, literally, because Nazim was like Susan Sallan— or is it Susan Sallan— was going to see him in Italy. And he was saying they were going to cook. And I was like, no. Man, we just need a show where all we do is go places and we eat and drink and that's it. And that was On a Hangout.
I mean, the fact that you guys pulled it off is so impressive.
Well, it was food and booze. It wasn't tough, right?
You're like, it's not hard.
It's not hard. And actually, the original name was Eat, Pray, Drunk.
Eat, Pray, Drunk, yeah. It really was. I was like, how about we have a show And I probably had one or two in me because it was later at night. And I was like, how about a show called Eat, Pray, Drunk? How awesome would that be? And then, yeah, I was like, no, really, we're going to do a show called Eat, Pray, Drunk.
How about a show named Eat, Pray, Drunk? Mia sounds like an old man.
I just turned into an old man. I did. An old New Yorker.
I would like to have some booze with you.
But that really was how it came together. And then—
Who wants some flapjacks afterwards? You would think I was never involved in this marketing game thing, right?
But you guys actually went to bars and restaurants and started Hangouts from there and got them to keep giving you food.
We did.
Yeah, amazing. Exactly.
But you know what's funny though, Ifat? It's, it's, I mean, talk about being impassioned with stuff, and I know you do the same thing. You're only doing stuff that you know you're gonna have fun with, right? You're having fun, you know it's easy for you to talk about, it's not going to be a chore to pull things out of people. And it was the same thing, I mean, you tell people, Sheffy, how many times have we told people like, yeah, it's called Food and Booze and we just show you cool food and booze, and people are like, that's the best thing ever. I mean, I've not had one person say I think that kind of sucks. And the restaurants haven't either.
So let's just show people how easy it is when you think that something is so easy to do, how easy it is to do it. You walk into a restaurant and you say, hey guys, you guys going to give us food. We're going to sit here and just show the world on the internet that we are eating at your place, and you're just going to be happy about that?
You know what it is? Because first of all, they're like, "I know that bitch can't eat that much." Then I start going to town and they're like, "What's with the hollow leg on you?" They literally are frightened by the amount of food I can consume. Not that much booze, but food. Then they're kind of regretting it afterwards, eat 5.
Here's another Mia tip if no one in the audience knows, and for you, Andy, if you've never hung with with Mia at all, when she eats on a hangout, she's usually eating and she does the Bob grunt because I guess her cat does a grunt when he eats. So you can give her like Chipotle or something like that, she's like, "Mmm, mmm." Yeah. So good.
That is known on the show is how long is it going to take before my happy food dance comes out.
Yeah.
Because I like food that much.
I just kind of, "Mmm, mmm, mmm." So when she calls me when I'm at work or something like that at night and I'll be eating, something, I'll be eating a salad or something like that, she'll be talking and I'll just start going, "Mmm, mmm, mmm." It doesn't faze her. She'll just keep— she just stays straight on the course with the conversation because she's used to it.
That's good confirmation.
Mia being called out. Mia called out. #MiaCalledOut.
#DogShaming for my eating.
Oh no, I'm not even dog shaming. I'm actually praising you for it. I think it's hilarious.
It's true though, there's such a comfort level. Sheffy's seen it too though.
Oh, you don't want me— the next time I go to Denver, I— we should do a dog shaming picture where you're eating nachos and there's a sign next to you and you're like this, and it says something. It says, I love my food way too much.
I grunted 5 times during this meal. Sorry, inside jokes. Have you seen dog shaming, Efat? Oh, we have to put a— there's this whole website dedicated to people who have taken photos of their dogs. Either they've gotten into the garbage or they've torn something up, and they put a little sign next to them and it says, I ate my sister's poop. And, or like, I ate my owner's underwear or something. And it's usually the dog that's just like sitting like this, and it's hilarious. Dog shaming is one of the best things ever.
Yeah. You can spend hours on that site.
Yes, you really could.
So I say dog shaming for that. Woo, we're cracking ourselves up.
Oh no, only us.
There are really good comments. Dennis, you want to bring them on? There are really good comments actually happening.
I wish I could put up your comment that you have in the sidebar here.
Oh, I know, I know.
I was going to mention that, but I figured I better not.
No, that's our private fun.
This is usually the direct— this is how it goes. That's right.
Sheree Monograin was saying Eat, Pray, Drunk, she would totally watch it.
She'd probably watch you 5 times.
Oh, I love Sheree.
Hi, Sheree.
Candy's in the house. We're going to be doing a show with Candy hopefully soon.
We are.
Yeah, she's going to take us to a restaurant. And here we have a nice long one from G Warner. Says that IFAW rocks, no business venture collaborations yet, but the HOA medium is such an awesome platform for making people in business reachable and approachable by the masses. Case in point is the serendipity of a positive connection because you made an insightful comment to one of their videos or songs. Excellent.
Well said.
You know what's interesting about both of what you're saying, kind of switching gears to a serious note, which is possible with me, is that when I was at Podcast Movement in Dallas this last weekend, it was amazing how many people did not see this platform as a viable means of communication for business. There was one particular Hangout that I was in. He's a guy on Google+. I'll have to find him for everyone, but you're talking about a guy who uses Hangouts for the same purpose that you're using it. It should have the same purpose using it, Mia, Nefat, um, Andy. And yet the guy gets, I think, something like 10,000 views per episode that he creates.
Really?
And I think that blew a lot of people's mind because, um, you know, he, he's producing a live show and he's creating it and making it into a podcast. So as I went out into the crowd and I had my own little networking sessions, You know, people say, you know, they always ask you, I used to think it was a condescending comment or a question. They'd be like, so what do you do? But they're actually genuinely interested in knowing what you do because you're looking, they're looking for some way on how you can help them. And when they ask me, so what do you do? So I told them, you know, give my elevator speech. When I told them all about Hangout, I really wish I could have like had Ronnie Binzer fold it up in my pocket and then just like, like, said, "Here you go. Here's the guy, you know. Here's what you need to know about Hangouts." But, you know, I mean—
Like Flex Family, but it's Ronnie Vincer, whoosh.
Yeah, whoosh, whipped it out. And they were just like kind of like, "Wow, this is amazing. You know, I never, I didn't realize you could utilize Hangouts and do this for your podcast," and et cetera, et cetera, et cetera. And now we're starting to see a lot of people use Hangouts for that purpose., and transferring the audio from their Hangouts into a podcast. There's still a big audience out there of people who have no clue that you can do what we do here on Google+. They just say, "Eh, it's just another social network and I just don't want to be on that network and I don't want to socialize." It's just kind of like, "Ugh." Well, here, let me give you my card and we can figure out how to help each other. I think it's one of those things where we look at and we think of Google+, those who are in the community, we think of Google+ as a very valuable tool, but there's still a very Facebook world out there who just— they just want to be on their phone and just be on the Facebook and just do that. Fine, they could be on Facebook, but if they are a content creator trying to grab more of a reach, then I think they should start considering Google+. Because remember, let's think about it, back in April, when Vic had quit Google, Google was supposed to shut down, remember?
Right.
Google's supposed to shut down still. I'm waiting for that day to happen. Yet there was an update probably on Wednesday for Google+, right? So remember, we're still shut down.
There's two misconceptions there, right? There's two misconceptions about Google+. One, that it's a social network that Google actually was trying to compete with Facebook and Twitter. And we all know that's not the case. And the other one is everybody understands YouTube and video, but nobody seems to get the baby that happened between Google and YouTube, which is Hangouts. So Google+ and YouTube fell in love, had a baby.
I love that.
I love that you came up with that.
16 hours of labor.
Nobody actually mentioned YouTube Hangouts. One person did. —about the entire integration between YouTube and Google and everything with the Hangouts, the Circles, and how you can follow your subscribers, video subscribers, and give them more content and move them to your mailing list and create a mailing list with all the Google+ Circles. Why are we missing that part? Look at this comment.
G+ is something I'm trying to help my clients understand. I love it, but my But it's like trying to get them to eat veggies. Maybe I should come up with a sexy smoothie and serve them that instead. What do you guys think? I think Crystal could probably come up with a sexy smoothie for us on that one.
You know, and a lot of it— I mean, what Yvonne says is that it's not necessarily a social— you can treat it, I think. I mean, I'm of a different opinion. I think you can treat it as a social network.
No, you can, but it's not—
It means to build a community. I think I just looked at Google+ all— when I've been on here and I get in and I have my days where my bandwidth is a lot lower than, say, this week, I could go in and I could start commenting and I could start getting in communities. Then usually I start seeing that spike of people being like, "Oh, hey Shannon, you're back." It's like, "Yeah, I've been busy doing whatever." It's not a network where people are just like, oh well, he's gone and he's just forgotten the network. Well, I'll tell you, the exact same things happens to me on Facebook. And you know, my Twitter, geez, it's like a ghost town over there as far as my engagement is. You know, I remember when my Twitter used to be exploding. Um, that was when people actually had conversations on Twitter. Just FYI, Twitter was a platform where there was conversation. And, uh, you know, I just, I use it as a community builder. I mean, I just build community. Cherie is a great example. Cherie met me on a Hangout webinar that I had about 3 weeks ago, and that's how I met Cherie. And she had been using Hangouts, she has been on Google+, she has been participating, and she loves the platform and she thinks the platform is viable. So I think that's great that we get to see it growing, maybe growing slowly, but it's, you know, it's just, I think, like anything else, it's cultivating it's building and over time you're going to start seeing more and more people hear the value behind the SEO and the value of repurposing with Hangouts. So those are my two thoughts.
I'm going to say something about the SEO side of things because I find a lot of people in the UK when they look at Google+ or even Hangouts for the first time, they think, oh, I'll just use Google+ for the SEO purposes and they come on, they link bomb they really don't give enough value to what Google+ is all about, and this relationship is what we're talking about today, like really connecting with people, engaging with people, because that's where we will start to create more value with each and every individual we connect with each and every day. But, um—
But you know, here's the thing, right? So if you look at Google+ like a reputation platform, The same way that you build your offline reputation, you have to do that on Google now. And this is Google's way of just removing the spam from search results, right? We cannot black hat anymore. We cannot just throw links out there. We really have to spend time, build a relationship, and building that engagement. And the social signals are so important because that is basically the way to remove all the spam and let Google know who everybody thinks that is the author, is the authority. So the fact that you can't skim it anymore, it doesn't happen overnight, I think this is where the heartache happens. Because we're so used to 5 tricks to get you ranked to Google+ overnight. One way to make you $1 million and wake up tomorrow rich.
Wait a second. What? I heard million dollars.
It's all about the long-term game, isn't it? Bringing it back to Google+, a good day Google+, sex, Google+, and rock and roll. You can't jump into bed and expect a baby the first night. And I thought I'd bring it home.
Oh, I do. Because it's all about rock and roll.
It's all about the foreplay. Right.
Yeah, it's all about the romance. So I think there's two things too. That we get into. There's one that people that don't get Hangouts for business or relationships, and then I've kind of got the flip side too, what we all have, that are hosts of the people who don't get Hangouts to attend them or even get—
Is that me or her?
I want to screenshot that. I'm going to try and screenshot that before she comes out, comes back. Oh, she disappeared.
Uh-oh, Bob Voss must have knocked the internet out again. It's a shame. Bob Voss.
I'm gonna throw up a joke. Before Mia comes back— yeah, I was gonna say, before Mia comes back, I want to show a comment.
I don't think I'm supposed to be on the internet today. There she is. I think I'm not supposed to be on the internet today, and I'm okay with that. Anyway, I don't know where I dropped off, you guys, but keep going. Ah!
What did you want to drop off, Shannon?
You dropped off like this.
I love it when we have that face. I don't know where I dropped off, but I was on a rant and it was good.
I want to hear the end of it.
Well, I get two things though. I love it when people are like, I don't know, I literally have gotten people, Shannon, I probably told you this before, that are like, hey, how's your radio show going? Like, what? Where did you even get a radio show from? I'm very consistent about posting. I mean, I've even started just posting the YouTube links to it, but there's still just like this—
oh.
Well, I'll just kind of piggyback on to what she said.
Oh, by the way, that's the other thing it's doing, you guys. When I lost my internet connection, then it kicks you out of the thing. There you go, two of me. I've had it. I'm done.
It's like Mike Altman said, there's an update to Google.
That's the one I wanted to post. He's already blogged about it.
He's in fact now—
He's blogged about it 4 times.
—blogged about it since then.
You know, I have a whole brand new man crush on Mike Altman. And he has no idea that I do because when I was in Dallas, Jeff Z was there and Jeff Z talked about how he talks with Mike Alton pretty much every day and I was like, "No way, you talk with Mike Alton?" He was like, "Oh yeah, I talk to Mike Alton." I was like, "No way!" I mean, Mike Alton is like super celeb for me. Fanboy moment. Boy crush. Boy crush, fanboy moment. Mike Alton fanboy moment. Blog about that.
What? You'll do the, "Hey, Mike Alton. Hey, Mike Alton. Hey, Mike Alton." Just say his name over and over again.
Yeah. Hey, Mike Alton. Hey, Mike Alton.
He's the new Amy— He's your new Amy Porterfield?
Amy Porterfield. Okay, so—
Sorry, sorry. That's a movie reference for us. What's the movie?
That was Grosse Pointe Blank. Grosse Pointe Blank, yeah.
Yeah.
Hey, there's a part where Jeremy Piven is in the— they're at the, like, the reunion dance, and Jeremy Piven is with John Cusack, and there's a girl that walks up from their graduating class, and she recognizes the John Cusack character. She's like, Martin, how are you? So great to see you. And he's like, oh yeah, great to see you too. And then in the background, you have Jeremy Piven going, hey Jenny Slater, hey Jenny Slater, hey Jenny Slater, hey Jenny Slater, hey Jenny Slater. She's like, and then she's like, what, what do you want? He was like, and then he says his name, he's like, I took 3 classes with I was like, don't remember.
It's the best thing. Hey, Mike Alton. Hey, Mike Alton. Hey, Mike Alton.
Hey, Mike Alton. Sorry, sorry to get off track.
Here's another comment from Crystal and she says she followed IFAAT's advice and became an instant overnight G+ success in 90 days and counting.
And she is, Crystal, she is.
Fist bump on girlfriend. Talk about testimonial. Yeah, but I mean, let's face it. You do the combination of what you're doing and then add Crystal, it's a pretty good combo plate.
Yeah, Crystal's amazing. She actually really got the engagement part of it, and amazingly how she just built an entire business from Google+ engagement. So love seeing women out there doing it.
I know. Sisters doing it for themselves. I think that's a song.
And I think, by the way, Michael— It's definitely a movie. Michael just commented in the comment stream, and I think he said hey, but I think he went, hey, hey, hey girl.
I need to see if Mike's pinging me separately too, like, stop talking about me. Poor Mike. Oh, we love him. I love how Mike pings me separately.
Andy though, I feel— yeah, poor Andy, he's in this storm of I know Andy's like, I just want to go get some nachos right now.
Well, I brought my cider on tonight, because I thought it would be suitable for the show.
Yeah, I was going to say, hopefully you're drinking. It's 5 o'clock somewhere in your world, right?
Yeah, it's almost 7 here, so I think I need another one.
Oh, there you go. Not just one, another one.
Oh, no way! I love it.
Wait, here's how— here's what goes with that.
Oh, if his picture can come up anytime soon, I'll be happy. There he is!
Hey, Mike Alton! Hey, Mike Alton!
Hey, Michael! Hey, Michael!
That's awesome! Oh my goodness. And people say Hangouts are just for fun. What? Yeah. Yeah. This is all—
Yeah, this is all, yeah, very stuffy, very stodgy.
Brother Mike! Where else can you talk about a person behind their back and then back to their face? Good point.
I'm all excited that Mike Galton's here, although Hangouts is acting strange, and I cannot actually see any of you. Oh, man.
That's a burn. Just click on the—
I think Mike Alton wants me to— it doesn't want me to be with Mike Alton.
Are you getting C-blocked from Mike Alton?
I totally am. I'm getting H-blocked, Hangout blocked.
Hangout blocked.
HOA blocked. Oh, no. Oh my goodness.
Mike, can you say anything? Are you there?
Better than a jock block.
That's a Will and Grace reference.
I have heard that one before. Mike, I like how you pinged me on messages. You're like, yeah, we can still hear you on the shitstorm thing. I'm like, I know. I'm keeping that in there.
That was great, that was great. You guys are fantastic. This has been fun just sitting back and watching. Now I'm like in the spotlight and I have to say something catty.
I don't know. You gotta come up with something.
He's gotta say something catty? Oh my God, Mike, I was just singing your praises, now you're gonna get catty with me?
Wait till he writes a blog post about you. He's doing it right now actually. He's literally writing one about you right now.
Hey, so can we talk a little bit since Mike is here And we got social media in the house. In the green room, we were talking about bullying and how reputation is being transferred across the internet now, and how is it that you cannot mess with someone without everybody knowing it, even though they have not, you know, it might have not been publicly in press releases and stuff like that, but the network will know. And we said, if you're a horrible person, then everybody will know, and if you're an awesome person, then everybody will know. So Mike, from a social media point of view, give me your two cents about that.
On the spot. That's definitely true to an extent, because social has allowed so many people to network with each other, you know, obviously across boundaries, across time zones, and we talk, you know. So if you're rude to Mia, she's going to mention something to me and so on., and that's going to spread, and that's going to haunt you.
Yeah, that's that section called "I'm telling," by the way. We do have a group that literally part of it is called "Bad behavior - I'm telling." Ain't nobody got time for that.
But what I love about this is that I can no longer just write something really horrible about Mia, right, without everybody in my network going like, I know me, it's probably not true, right? And then, you know, I just cannot bash anyone anymore without having real people knowing the real story behind what used to be just like, you know, smearing your name over the internet. Now it's like, even if someone smears your name, you know, you have the community coming in and saying like, that's BS, I know the person personally, you know.
That's right. You're right, Ifat, because it used to be this one way, just like on a newspaper, printed on the first page, retraction on page 56, right?, right? Now it's more like there's an instant way. I think what's great about it too is a lot of times you don't even have to say anything because if it's so visual and out there, people are going to come, going to jump in and like, "You are so full of it," and really fix it right then.
Which is again goes back to the overnight success on Google+. If you want to be an overnight guru, you can't be an overnight guru without real people saying, "Yeah, he's the real guru. You cannot fake your guru-ness anymore, which I love.
Yeah, wait, you can't do that anymore? That's news to me.
It has not climbed up all the way. Hang on, gotta write a note. Note to self. Come down from the podium, Shannon, join us.
I think the only person That really laughs, she totally knows me. Poor audience, I feel bad for you, the Google+ audience, you have to be subjected to my short quips.
He's quippy, listen, he's a radio guy, what do you want from him? Hey, what's going on?
Let's not talk about your short quips, we said that'd be our secret.
Speaking of quips. Speaking of outing yourself. Yeah, right. Mm, has anybody had troll problems lately? We did have a pretty— we had a couple crazy trolls have, um, and I— I pained you on that the other day. How's everybody doing on trolls lately?
How's everybody doing on your troll? How's your troll count? Controlling the troll?
Because I reel with a fist of death, just so you know. But I don't know how everybody else handles it.
Well, if you're Mike Alton, you just try to blog about it, and then it's over.
I'm teasing, Mike.
I don't even know you, but I just love the fact that you're big on the blogging.
You just heard me say 50 million times my favorite line. Mike Alton's blogging about it. But Mike, you're so chill. Do you get people that get up in your peanut butter? So to speak.
Well, in your peanut butter.
That's a Greg Boyce-ism, by the way. What are you doing up in my peanut butter?
And I'm like, what? Cherry popping peanut butter conversation.
Exactly. I've never seen anybody give you a hard time, Mike.
Well, partly that's because of the topics that I write about. 80% of my content is just instructional, how-to kind of stuff. I mean, just today I wrote about how to cancel a Hootsuite premium app if you subscribe to one, because it wasn't well documented. I had to go through 13 hurdles to figure it out, so I wrote about it. There's not much to get all up in that kind of a post.
Who's going to be a D-bag about that kind of stuff, right?
Yeah, and then whenever Mike Altman writes the super helpful post and someone tries to do something before, you know, he puts it up, he posts it, then he goes, "What? What?
Come at me, bro." I'd love to say this. Kevin Burns. Can I say guru? So am I saying guru wrong? No. Is that one of my bitch sentences? In your sheets.— and my sheets. Can I have a guru between my sheets?
Where are we going? To the guru beach.
Sheets. Sheets. That's too funny. I think it sounds good.
That's a new hashtag, and I have a guru between my sheets. On the beach. On the beach.
With my beaches. Oh my God, you guys are too funny.
There was a movie called Moon Over Parador. And they kept talking, the dictator was always talking about my pimples, my pimples, let me talk to my pimples.
Who was that with, a little guy? Richard Dreyfuss. Richard Dreyfuss.
Gotta love him. We had a nice comment here from Alexandra, he goes, and the flip side of that, what is the only person who doesn't get along with someone really popular? And social? If you're too scared to say something, aren't you suffering from groupthink? In other words, are we creating a world of tiptoeing?
Hmm, then just don't follow them if you don't like them.
Yeah, I think that's the great thing about the internet is that you have a choice. You have a choice. You know, you can either comment and follow and participate, or you can sit back and observe. I mean, I think that's the great thing about the internet, you know. You know, that's what my Twitter feed is all about. I just sit there and passively look at it, but I don't actually participate. But on Google+, I'm engaging.
We talked about that stuff, right? When people are coming— so people choose to follow you, and then they come to your stream, and then they tell you, how dare you write that stuff on your stream.
That's what happened. I'm like, unfollow me. Yeah, I call that aggro badger. They got all aggro badgering on me. I'm like, then don't look at my page. Go away.
You won't see me if you're not following me, so why are you here?
Are you referring to Honey Badger?
Yes, but it's a new version. It's Agro Badger. It's like a hopped-up version of Honey Badger.
Poor Chef, he's like, why did I invite these people onto my Hangout today?
It's a good show when I don't have to speak. I'm just sitting here listening.
But you know what, actually this is one of the things that is awesome about Google+. If you're on Facebook, people can just write whatever they want on your walls, whereas in Google+ you have your own experience. So you can really choose who you want to read, who you want to be participating with. And Alek, just surround yourself with people that don't make you rethink what you want to say.
Perfect. I agree. I agree.
If you want to do F-bombs, Just follow me up.
Actually, don't. Isn't that funny? Hashtag— Hashtag dickbomb. Hashtag WTF.
And you know what's funny about that is that, uh, you know, people who want to sit back and troll, and if they follow you and they're like, oh, I hate your stream or your feed or whatever, I find it very interesting because when I did that Hangout with Cherie a few weeks back, I encourage people to leave me reviews on that website where I hold that— on that platform where I hold those Hangouts. And some guy went on the review page and he said, for a guy who was a former English teacher and etc., etc., etc., your presentation was horrible. "You share out, market this, I don't understand." I thought, wow, who is this troll guy? He didn't have an avatar next to himself. I thought, who is this? Well, pretty soon I learned that it was a guy who was probably, no offense, Chef, but it was a guy who was of senior age and he had no idea. I know, I try not to offend Chef. He went off and he started trolling on this review site. And so then, you know, he's not clearly smart enough to know that, like, well, hey, anything you put on the internet is there, and I could go, you know, stalk you out and find out who you were. Well, I found out that— well, A, I found his Facebook page, and I was about ready to blast him on Facebook, but I thought, well, that's bad, you know, that'd be bad. But secondly, I found that he was on other sites, and he was trolling other people's reviews. And then I got an email from The person who ran that site said, "This is what he does. He won't get off my site. I can't get him off. He just goes and he trolls no matter what." If I were to combat anyone who's like, there's some type of internet bullying, I think the best bullying is just to ignore because I could promise you this, I was writing an email to him of Mike Alton's proportion sizes and I deleted it and I said, "No, I'm not going to do this anymore. I'm just going to ignore him.
I don't care if the review is bad." Why can you not remove him from your site? What's that? Why can you not remove him from your site?
Oh. Yeah, so I can't do anything about that, but I'm not gonna, you know, I'm not gonna harp about it because like I said, Cherie was in that hangout and Cherie clearly got something out of it and so did a couple of other people that got something out of it, so I wasn't terribly worried.
That's a tough choice to make. —to ignore it. Ooh, where's that echo coming from?
I don't hear it. I think it's you.
Oh, good. It's in my head. But you know what?
There's a good side for trolling. And the good side for trolling is that it unites the community against one person. So sometimes just having a harmless troll is a good thing for everybody to feel connected and belonging and just have a bunch of positive vibes fused into your blog. So trolls, if you're harmless, come on. Bring it on. Bring it.
What? Yeah, do that. That's called two for flinching. Yeah, two for flinching.
Come at me, bro.
Cosmagon, you.
I will cut you. That's it.
Just go all Mike Tyson on them and bite off their ear.
Actually, Mike Elgin did that. He brought it on. He had like, what, 3 million followers? How many followers he has? And he's like, I want to see someone trying to troll my stream. I dare you, double dare you. Because if anyone on Google+ tries to do that, you block and you ignore and they're gone. So there's not really a way for trolls to really exist on your own stream. It's very difficult. I do the same thing every time I post about Israel. Out of nowhere, all those haters coming. Crazy pants. All of them. And I was like, I have no problem with different opinions. We can discuss. But if you are like a Nazi hater, off my—
And that's when you say bitch and you say this time I mean it.
I'm going to bitchgore you with some sheets. With some sheets.
Look at Michael. He's shaking his head as though he's like, oh my God.
He's happy he came on.
I'm creating this. Your Google+ stream is like your TV broadcast, your radio broadcast. It's yours. It's your opportunity to communicate. Other people don't have a right, necessarily, to get involved in that. They can comment. They can be constructive and they can have discussions, but there's a line, and if they cross it, that's not cool. And it's up to you as the owner of your broadcasting stream where that line is.
Yeah, to set the boundaries. I agree, because I had two types of trolls. I had sort of the harmless one last week who got onto a post and started kind of getting into this like political thing on something I posted about Denver, and I was like, Dude, stop. I don't care. This was a happy post, and you just jacked it up. And he was kind of like, well, I'm entitled to my opinion. I'm like, no, you're not.
Not on my page. You know what? It's really interesting. People forget that all that stuff, like every post on Google is basically a page on the internet that can be found in search. And that's going to be connected to your name if anyone finds it. So yeah, it is our responsibility as post producers to make sure that, you know, we don't have that stuff connected to us. Block away, guys. Block away.
You can't tell me any of you guys have not gotten a troll and be like, who is this mofo? And you go, alright, I'm gonna start from the About page and I'm gonna move backwards and I'm gonna find him. And then pretty soon you find him on some like World of Warcraft forum where he's doing the same stuff.
Yeah, that just happened on Sunday. That was the crazy troll, the one I reported to all you guys. And he was, he was cray cray in a bottle.
Mm-hmm. Cray cray in a bottle.
Bottled cray cray.
On that note, we are hitting the 1-hour mark, and I'm gonna have to say goodbye to everyone. But real quick, before we do that, since we don't have a Bat Crap Crazy list, we're just gonna ask you what you're doing, what's coming up, anything like that, or anything you'd like to tell us before we sign off for the day. So Iffat, anything we should be looking for?
Anyone wanting— I'm looking for 6 people who want to start from zero to hero in 6 months with personal coaching from me, learning everything about producing a show and building an audience. If you're interested, this is the short view. Let me know.
Sounds good. Shanman, anything new coming up for you? Anything you'd like to share with us?
You know, I am actually, I am kind of backing away from the Shannon J. Hernandez brand, not a whole, not entirely, but I am heavily focused right now with Hernandez Family Law and a whole new side project that is going to be kind of another layer to Hernandez Family Law. So still going to be teaching Google+, email marketing, and podcasting, but You probably will see more from me working with Hernandez Family Law as I really try to put all of my eggs in that, not all my eggs in that basket, but really focusing a lot of attention on that website for a number of positive reasons because it all plays into the layer that I'm building out right now.
Sounds good.
And it will be an Efot Cohen channel, I just won't have Efot's face on it.
Hey! Mike Alton, thanks so much for joining us, for jumping in when I pinged you. But anything you got going on you'd like to share with us?
Yeah, thanks for having me on. This has been great. I'm working with all of our mutual friend Jeff See on a blogging course that will hopefully come out this fall. And other than that, just having fun and really enjoying the relationships that we've got going on here. Pretty cool.
Thanks for coming. And Mike Alton, Jesse has a man crush on you.
FYI.
It's not just you.
It's more rampant than we might think. And Sister Thelma, what do we got coming up?
Anything interesting and fun? I think all of us should just say, you know, working on our plan for world domination. World domination. Because you guys all in your own little way, everybody's got their little domination. I have eFOT coming up next week. You and I are going to be doing a lot of shows. And then I have subscribe@themiaconnect.com.
Boom! Boom! Boop! Boom! Andy, how you doing, buddy? What have we got coming up from you? And I think you're muted.
OK, yeah, I muted myself because I had a problem with my mic. And hopefully you don't have any interference from my mic now. Sounds good. Yeah. You can still hear me, right? We can hear you. So I've got a show coming up soon, the second series of The Hangout Formula. And I'm looking for people who want to be a guest on the show, because I wanted to ask people in the audience who you love as show producers. So if you know anybody you'd love to have on the show to find out where they started with their Hangouts to where they are today, along the way sharing a few different tools, tips, and strategies of what it takes to create a great show, then please ping me and let me know who you'd like to appear on the show. And along with that, I've also got the second—
You guys see that? Hanging by a thread. Yeah. Do you see this? Barbara said that the event just ended.
Outside of the home, as well as stuff inside the home as well. So excited about that. That's what I've got coming up soon. Feel free to add me on Google+, and I look forward to connecting with you. Been a great panel tonight.
All right, well, sounds good. And it looks like someone is saying that our show stopped. If it did, let's hope not. But we'll take this time now to say goodbye to everyone. And thank you all for coming. And I hope you're having a good day on Google+. And we'll see you all real soon. Take care.
Bye-bye.










