Good Day Google+ - The Art of Social Media

Hey everyone. Welcome to Good Day Google+. And it's secret crush day on Good Day Google+.

So if you have a secret crush on someone in the panel, make sure you put it in the comments.

You guys are totally making me blush right now. Not even lying.

Oh. Wow, you're easy. Let's go. How long do we have to make Shannon blush? It's on.

And it's the one that does write that in bathrooms. I think it's easy call, area code.

I don't get embarrassed very often, but right now I'm completely embarrassed. I don't know why.

Well, now that I know that, totally on every time I have a Hangout with you, Dennis.

OK. Great.

So I hope you enjoyed your non-blushing days.

Thank you. I know.

And here comes my sister Thelma. And for those of you that don't know, Mia Voss is Thelma to my Luis. And we are Thelma and Luis. Hey, Mia, thanks for joining us.

Hi, Luis.

Very good to see you. Well, we're just getting started here. It's secret crush day on Good Day Google+.

Oh boy.

Oh boy.

Oh, I like it.

We're outing the Shan man. And we just want to make him more embarrassed. That's a whole—

Yeah. You can ask me this question. I rarely get embarrassed. I rarely get embarrassed about anything.

Brad blush. Brad blush.

I forgot my tiara.

I was going to say, wah, something's missing. Girlfriends.

Well, we're here today for our new social media, or pretty much anything else you want to talk about. So if you have questions for for our panelists, please leave them in the comment tracker, and as long as the comment tracker is working, we'll pull them up. So I am using the beta version of it today. Hopefully that will work a little better. But let me introduce my panel real quick. And all the way to the far side, I have got a man that needs no introduction, Guy Kawasaki. How you doing, buddy?

Hi, hi, I'm doing great. Just got back from CES, so, uh, and today is a very important day in my life. Because to my utter amazement, this morning— I had like 4 hours of sleep last night, but I played hockey at 6:30 this morning. And I don't know how, but I scored 6 goals today. Wow. Yeah, even my son was amazed.

Stuart Scott said, "Booyah," 6 times.

That's awesome.

So I may never play hockey again, because it's just never going to get any better than today.

That's a double whammy.

You have become the Bobby Hull of social media.

I think that's a positive thing, but okay.

Full-time hockey. Now was that ice hockey or street hockey?

No, ice, ice.

Ice hockey?

Oh yeah. Wow.

And where did you learn it? What age did you learn to skate?

48.

Really?

Yeah.

You're lying. He's lying.

What do you mean lying? I was born and raised in Hawaii. You think we have bomb hockey in Hawaii?

Well, that's what I was wondering, but you're like 45 years old, so you just added—

Ah, no.

So he just regressed.

You're Benjamin Button.

The only kind of ponds we have in Hawaii have koi in them, so—

Can't ice skate on koi, no.

No, you can't.

Oh, well. Well, I'm very happy to hear then that there is some hope. I mean, I'm 61, so it is a little late for me to learn ice skating.

I'm 61.

Are you really?

Yeah.

No way.

Well, I'm 60.

Yeah, you just turned 60. I was going to say, what, did I miss a year or something?

Once you get past 50, you just round up.

Eh, not when you're a girl. You always round down. And you never say how old you are, so the rounding is not even necessary. I know.

I don't even want to guess anymore at women's ages because sometimes I get too close and that bothers me.

Yeah, don't fall for that trick. The guess how old I am thing, don't fall for that one.

You'll just get yourself in trouble.

Anyway, when you say too close, you mean too close to the right age or too close physically to the woman?

No, never too close.

Just clarifying.

I like to always be within groping range, even if I don't.

Good thing we're at a Hangout.

Cool. But anyway, next to Guy we have my sister Thelma who I introduced earlier. Mia, how you doing?

Hey Brother Luis, how are you? I'm sorry, this is going to be a crack-up show, just like it was the last time I was on the show with Guy and Dennis. It's going to be a laugh fest, I can tell. I'm doing great, it's good to see everybody. I want to hear about CES when we get to it, Guy, because I was going to ask if anybody had been and I'm not nerding out. I can't wait to hear what happened.

Well, I don't want to burst your bubble, but I didn't get to the show. I just went for one thing.

Oh, you did?

Yeah, literally. I didn't see anything.

Did you give a drive-by, just like this, hey?

Yeah. No, I didn't even get a badge.

You didn't even get to smell the technology.

Nope, no. Well, it's good to be here, Chef. Thanks for having me on.

Oh, my pleasure. Thanks for jumping on after your show. Yep. Then, of course, from the snowy Northeast, Peg Fitzpatrick.

Hello! Thanks for having me. I'm doing my tiara. Mia and I like to wear our tiaras.

I see, and you've got your real one on. Mia does have a real one somewhere.

I do, but I defer to Peg's, always. Mine's a miara.

That is Although she does have the Mickey Mouse hat.

I do, where is it?

Hey!

And the Yay Wine sign always has to come out too, those are my props.

She's ready for any occasion.

I'm ready to throw down.

And then for our secret crush day, we have— Dan Hernandez, how you doing, brother?

Hi everyone. It's great to be here. Thanks for inviting me, Chef. I do appreciate it. My first— I think it's my first Hangout with Peg and Guy. Very first one, so.

Yeah?

Thanks.

And now we know who Blush is. We know who Blush is, so.

Yeah, that's like the great first impression for both you and Guy. Like, you know how to make me blush. Like, someone's got a crush on you.

What are you talking about? I don't know if even Sheila's in the house yet.

She was. She was. Hi, Sheila. I know you were there a few minutes ago.

I was going to say, are you talking about Sheila Hensley? Because I think that's who—

Yeah. Yeah, we're just giving Shannon the hardest time possible.

It's always different whenever you're on, like you're sitting there and you're typing out your message. And then you're like, oh, she's like, I got a Google crush on you. Then you're like, oh yeah. And you just write it all out. And you're like, oh yeah, that's awesome. We have a Google crush. And then Peg gets into the room and she starts making me blush. I'm like, stop it.

I gotta go watch the replay for that.

I used to do that hashtag social media crush. It happened.

Different because— Yeah, okay, okay, okay. I'm picking up what you're throwing down.

Picking it up. Are you okay with that?

Yeah.

Hashtag blushing, hashtag Shannon, hashtag hahaha.

And then I'll be like, hashtag breaking up with Peg Fitzpatrick today.

Alright, whatever.

He's the fickle one, you have to watch him.

I guess so. Sheila, you know, think about that.

You know, you guys are going to see me drop in and out of this because I don't know why, whenever I do Hangouts at home, after like 10 minutes, the sound just goes to crap. And so I'm going to drop in and out, and it's not because I have ADHD.

Well, not only because of that.

You know, somebody's using Speaking of the bandwidth at our house, I keep telling Bane to stop using the computer.

He can't help it. He's like posting on Instagram. He's like dogs of Instagram. Paws up for Dane.

Very wet.

OK, his little pug Bane is so adorable. And when I go to California, I stay at Guy's house. And the last time I was doing Hangout, Bane didn't know I was there because I got in late at night. And I was talking, and bam, the door burst open and the dog ran in.

He's like a little special dog.

Actual gossip here is I was like, hey dogs, it's just like being at home because my dog does that to me all the time.

You close the door on him.

It must be that crummy Silicon Valley Wi-Fi you have going on, guys.

Hey, but I did like that, you know, that was very ghetto.

Pardon?

That was very ghetto of you, that hey dog.

What up, dogs of Instagram? I know what's going down. You have to get your hashtags right on the right platform. That's one of the things. Pets of Instagram, dogs of Instagram, they are—

huge.

People love that on Instagram.

I do cats of Instagram.

Do you love— OK, Little Bub or Grouchy Cat, or Grumpy Cat, sorry.

You just look up cats of Instagram on Instagram, and there's just cats of— all types of moods.

But have you seen Lil Bub? Lil Bub is the cat that's like— has a little tongue sticking out.

Oh no, I do follow though on Instagram cats with their tongues out.

You got me started on cats with their tongues out.

That could be from Lil Bub though.

If you follow it. It probably is. Go find it. Cats with their tongues out. Is it cats with their tongues out? Or cats with their tongues sticking out? It's one of those.

I think it's cats with their tongues out, yeah.

I got to find that one.

Yeah, I have a buddy of mine who hates cats. And so what I do is I always take a screenshot of the newest post of that Instagram account, and I send it off to him. And he's like, why? Why do you send me this stuff? I'm like, why not?

Stop torturing me. You know, I did a post of Lily the other day, one of the cats, and did cats on Instagram. And then it was her grumpy cat thing. And all of a sudden, I got all these people with cats as their profile liking it. I think they're just looking around like, Waiting, waiting for somebody's cat to do something.

See Lil Bub? Oh, there it is. She always has her tongue out. And I honestly, like, she's super famous. She has— there's Lil Bub stuffed animals.

Oh my gosh.

She's like the Boo of kitties.

She is.

Oh, I love it. So anyway, if you want, yeah, follow Lil Bub.

I also introduced Mia to, uh, there's a guy named Blasco. You guys should know Ozzy Osbourne, right? You should know Ozzy Osbourne. And Ozzy Osbourne has had this bassist, or has this bassist named Blasco. And you know, he's this total heavy metal dude. He kind of looks a little like me, but like with a bushier beard, long black hair. But he loves cats. And you're like, this heavy metal dude, you think he'd be into like the devil and Satan and everything? No, he's all into cats. That's why I What's his Instagram? It's all about cats.

It's Blasco1313, I think.

That's his—

yeah, and there's a book out there called Heavy Metal Dudes with Cats.

That's a niche audience.

It totally is.

It's horrible.

Speaking of cats— of cats, not cats— speaking of books, let's talk about your book for a little bit, Guy and Peg, your Art of Social Media, because I know we got a lot of people hoping to hear something about that that are in the house today.

I think we definitely did not talk about cats at all in our book.

No cats in your book?

Wait, I think Cat-er-day hashtag.

Right. And that's enough.

That's all we needed for Google+ was Cat-er-day.

Yeah.

Guy, do you want to talk, share about the book? You have to unmute.

Unmute. You guys have 186 customer reviews on it already.

He said, "I am the best co-author ever." I could totally lip read. Peggy's amazing.

She's so great. So great that I'm going to leave the Hangout. She's got this covered.

She's just dropping mics.

Okay, so there's two stories to the little birth of our book. I'll start with mine, and then when Guy comes on, he can tell his. Basically, the reason that we wrote the book is because a lot of people ask—

Can you hear me now? Yes. Oh, hallelujah.

I could read your lips. I said, you know, you were talking about how awesome I was.

That's right.

I was actually just starting into the story of why we decided to write the book, so I was telling my side, and then you can tell your version.

Well, my version is only one sentence. It's royalty.

That's one word. Mine was because we get asked a lot how we do everything that we do. How do I do everything that I do on social media? How am I on Google+ and Facebook? If those aren't questions that you can answer really short, like in a tweet or a Google+ post or a blog post, it's a really long answer. Guy and I got together and we wrote this. We tested everything in it. We wanted to just throw out, because basically we're both guerrilla marketers and we bootstrap. We don't spend tons of money. That's one of the things that people are surprised about, is that everything that I do is free. I mean, I'm not free, but what I do is free. I'm free to me. We don't spend tons of money on design work or promotional things. We just work really hard. So the things that we do are things that other people can also do, which is why we wanted to share how we do it. You know, it's not easy, but it's fun. It's a lot of work, but what we wanted to do is just break it down, you know, give an overview. So that was kind of how the book sort of came about.

Really? Are we talking about the same book? I thought this is the book that you told me we should write, and for 1 year I told you no. We shouldn't write it. And then finally I gave up and I started writing.

And then—

yeah, that one.

I think that's what they call the rest of the story right there.

Yeah, the rest of the story is I wanted— well, yeah, so I know I need to start working on you for the next one.

Yeah, yeah. So Peg is truly the mother of this book.

Yeah, I have lots of children. I have more children in me, guys, so be ready. Just book children. Just book children. Regular children, totally done with that. I'm full. Full up there.

I've been clipped.

That's good to know.

I was like—

Too much information at the same time.

Hashtag, guys.

I was like, are you talking about a video clip we can use here? And then I was like, oh, whoa.

Wait, you know, it's true. Wait, speaking of babies—

Oh, listen. That baby is off the chain.

That's my little grandson, if you can believe it. But how adorable is he? He's thinking.

Oh, I've been stalking you on Facebook or on social media over the holidays. I'm like, look at baby.

I really only post pictures of him on my personal Facebook page. I don't like Google+. You have 700,000 followers. It's not the baby picture place, though. At least that's how I feel.

No, it's on Facebook. And it is perfect. Because it's your personal one, absolutely. And so I go over there. It was great during the holidays. Look at the baby.

He's adorable. So yeah, books. Do we want to talk more about the book, Guy?

Do you want to show them?

Yeah, yeah, sure, sure. So basically, this book is several hundred tips, very tactical, very practical. It contains zero duh-isms, and by a duh-ism I mean many books you read about social media say you should be open, you should be transparent. You should be honest, you should engage, and we don't have any of that kind of crap. We're just like, you know, this is how to have a good avatar, this is a good profile, this is how to comment, how to curate, how to link your blog, how to socialize a meeting. It's completely practical and tactical because that's the level we live at.

I think a lot of people forget about that level is what the problem is.

Yeah.

They're looking for that magic bullet to to get them to that next level, and in the meantime their profile is crap.

Right. You know, it's helpful for people like us to have shows because people come to us all the time and it's more that, "Hey, do you have a few minutes? Could you help me with—" right? Which kills you.

Now I'm like, you know what, go buy that book. Yeah, Mia.

Go buy that book.

The one where we featured Mia? Where we featured Mia's Hangout series?

Yeah. Exactly.

Let's see what page Mia is on. But we did, Mia, because you do run an excellent show and you do as well, Shaffi. There's a zillion pieces. It's not something that you can say, oh, by the way, Mia, can you send me a private message and tell me how to be a Hangout host? Sure, because I've only been doing it for a couple of years and there's only 800 moving parts. Thank you so much.

By the way, I got an email last week that I was going to— if I waited a week, I was going to get the free copy. Of it and I'm like, I'm going to go buy it. Watch this, buy with one click.

I already bought it, $10 in your wallet there, Guy.

Actually, Mia, did we send you a copy, Mia?

No.

Send me your email address, we have to send you a signed one. Anyway, I want to say though, being a Google Plus host is hands down the hardest part of social media. Like of all the things that you do, you cannot jump in and just say, I'm just going to, I think I'll try this. It takes, number one, you need to of course build a Google+ audience, but all the technology for Google is challenging. I love it, of course you guys love it too, but it's definitely not something you can step in without guidance.

I seriously think, you know, the people who made the Hangout interface, they sat down one day and they said, "How can we make it the least intuitive site on the internet? Like let's make these little icons stand for a toolbox and we'll move it around and instead of saying mute we'll put a thing that looks like a microphone except no one over 30 years old has ever seen a microphone that looks like that." —It's incredible.

Wait, is that the thing like, is drop the mic, does that mean microphone?

Yeah. Is that what that means? You know what, I had somebody ask me the other day, another one would be the comment tracker. Let's make a comment tracker that doesn't work and then you can't put a link. Because I get when people ask me to explain it and it's so, now I know it because I've had to work so hard at it. They're always like, what the I get the WTF a lot. They're like, that's so hard to do. I'm like, hey, I didn't make it up. I just learned how to do it.

Yeah. I know, and then after you finally do learn how everything works, Google has this board that they spin every day. Tim, you got a point.

I think it was, you know, they got all the people who worked on Microsoft Word who got fired and they hired them for Google.

I honestly wish the Google+ people would test it more themselves just to see what it's like from a user standpoint. Because boy, every time you go in and something's different, you're like, today it's— oh. I did it yesterday. It'll be the same. Oh no, it's a different day.

But all those Google+ people have people.

Yeah, they do have people.

Right. I have pig.

I am a person. Peggy's a peg.

Peg is a machine, she's not a person.

I am not a weekly on-air host, but I have to say I think I do a pretty darn good job of pulling the pieces together when I need to.

Let me tell you something, you know, I was nerding out and I was wondering if you had a hard time with the GaryVee show. Oh, that was good.

I got rushed on that one. Would you like to admit a social media crush at the moment? Oh, hell yeah. Bordering on, yeah.

With no blushing?

You may need adult diapers when you mention her.

I do. You're right.

You know, the interesting thing is that Gary had a bunch of tech problems getting on, but he's got people. Here's the thing, Gary's straight up honest about it. He runs an awesome show. The GaryVee Show, he's got a team of people that are working on that. He's got video producers, he's got people helping with the script, the editing, the setup. He's got a huge office of people and he decided that he wanted to redo his show because he loves it and created a great fun format. He's got a team of 5 people working on it. Sometimes I have little fantasies like maybe I could have a team of people doing my video editing and then I'm like, okay Peggy, just go learn it, you can do it. I'm like, I can learn it. So that's what I'm working on. Working on next. But sometimes it's good to know—

go ahead. But speaking as me, I feel like I have a team of 5 people, it's just one person, it's Peg.

And thankfully I don't need a lot of sleep.

We need a clone Peg program. We need to talk to NASA about that. You know, you're right about GaryVee, the thing I love about his show is everybody is right there, there's no cheat, it's totally transparent. That whole team is right there.

When you watch his show. Yeah, he talks to them to tell them to edit and stuff. But I like to point that out because sometimes when people are new, they don't realize people like Gary Vee, you know, Guy is 100% straight up, yeah, you're back. Guy is honest about having a team. Gary is honest about having a team. A lot of people that have lots of followers have a team of people. It is not one person. And people get, they get miffy sometimes, they think, you know, Guy has people to help him. Well, he's honest about it. Good for him. But that doesn't mean that— you just don't realize how many of the big people do have a team of people. Most people themselves can't recreate everything that one person and their team can do. Unless you're Pam Fitzpatrick. Unless you're me. Really? And if you want to learn how to do it, I did write a book that shares a pretty darn good amount of what I do.

So basically you can spend $10 and buy our book, or you can spend half a million bucks and hire an agency.

It's up to you. I thought I was getting a raise. I was so excited. I have to say that would make me blush. But it didn't happen.

I'm a world of saints. Blush and then pass out.

Blush and then start internet shopping.

Hey Peg, who else do you have a social media crush on? Other than Gary Vee.

This is the super dorkiest one and I'll totally fess up to it. Rand Fishkin, which is funny because I am not an SEO person at all. Guy and I say like we are not SEO people, but he's coming over to my side and talking about social media optimization. It makes me happy.

You like that mustache of his.

That's what you like. Whiteboard Fridays, the intro music to that is so freaking dorky, it makes me happy. I love Whiteboard Fridays. Whiteboard? I want my own Whiteboard Friday. So I'm doing a webinar next week and actually Rand is doing part of it and I'm doing part of it.

Uh-oh, nerd alert. He is cute though. Cute and smart, you gotta love that.

So if you had to pick one, well let's see, I got a follow-up question to this one, but who's your third social media crush after that?

Now we're going to, I will say Marie Forleo. I have a girlfriend. Marie Forleo, she is amazing. Oh, Marie. Wow. I talk about people with a team behind her. She's got her studio set up. She's ridiculously smart. Her videos every week provide amazing content. She works with all the best people. She has a hair team. I need a hair team. A hair team? Yes. She's got a stylist and people that do her hair and makeup. I think Drybar.

We need Drybar. Right? Let's get a little Drybar.

I love Drybar. You're a showgirl. Mm-hmm. No, I do. Guy knows I do. Guy's like, "Ah." Look at Guy's face. He's like, "You're such a dork." Wait, what is it?

When you go to the cities, you're like, "Where's the Drybar?" I am.

And Guy will call me. We'll do a thing, and then he's like, "I'm going to work out." He's like, "Where are you?" I'm like, "I'm at the Drybar." He's like, "Are you kidding me?" I'm like, "Nope." And then if you want to know why it works, look at my picture in Ink magazine. My hair looks amazing. Look at me when we were on TV. Drybar awesome hair. Come on.

I thought I lost 7 Drybar gift certificates, so I tweeted the CEO of Drybar, and she responded in less than an hour, and she replaced them, and it was like pretty amazing.

She's awesome. Yeah. Okay, but seriously, look how curly my hair is.

And she sent me some shampoo and conditioner.

That you could have sent to Peg probably, right?

No, they— I don't need this. No, Guy actually said— He hooked me. He gave me the awesome hookup. He's awesome.

So Peg, if you had to write a book with one of those three people— it could only be one of those three people— who would it be?

Obviously Marie Forleo. OK. I would die of boredom if I wrote a book on SEO.

I would hold your iPad for that. I would sit off to the side and just hold it.

I could write that book with you, Peg. It would be one chapter, and all the text would be, write good shit. That's it.

That would be so cool.

It could be like a comic strip.

Yeah, yeah. I turned my marketing plan for 2015 is talking to cool people doing cool shit. So it's in the same vein. You know who my marketing, or my crush is that's your BFF, is Rebecca.

Oh yeah, well she is my bestie. I can only share so much.

I know, I know. I like it when you throw me a bone because she is awesome.

Rebecca. I love Rebecca too.

Do you guys ever read her Facebook posts whenever she's having a joke with her husband Dean? And I just sit and I laugh because it's such couple humor. And I'm not even with someone, and you're like, that's a cute couple.

Dean and Rebecca are awesome. One time Rebecca was like, she was having some— you know how we are as bloggers. We have blogging crisis. Like something crucial, like should I name it this or this, or which photo's better, this or this? Well, Rebecca and I are blogging buddies, so we do a lot of that together, and one day she was trying to talk to Dean, and he was like, is Peggy traveling or something? Why are you asking me this? That's like that husband or wife of a blogger, like, does the title really matter? And you're like, what?

Offended. Dean is funny, though.

Dean, I follow his Google+, and he shares some of the funniest stuff. And I'm like, oh, that's a +1 for Yeah, Dean is our sense of humor, for sure.

He's a little feisty. Dean likes bacon. Dean likes bacon.

Bacon and donuts, that thing that Chef, we were talking about in the green room, that he can't have now. Well, bacon I can still eat.

Donuts I have to stay away from. And Mia, what was that— Bacon is okay. Bacon's fine.

Without— I have a problem with gluten. Get the gluten-free bacon. Are you doing paleo, chef?

Are you doing the paleo diet?

No, just gluten-free.

Wait, so bacon is okay? Yeah. Bacon's A-okay.

It depends on what kind of discussion we're having. I eat bacon every day.

My bacon always comes on pancakes, though.

I did find a very good—

My bacon always comes on those delicious carbs.

On par with butter. When I started going gluten-free, there was a comedian who actually just passed away, and his favorite saying was, "I don't know what gluten is, but evidently it's delicious." That is a true story. True story. True story. No, I just changed my way of thinking, but bacon's still a good thing. I eat gluten-free bread or gluten-free waffles, and they're actually pretty good, too.

You're going to be crying tomorrow with that food and booze show. I know.

I'm just glad they didn't give me that. We were at this place yesterday, the Florida Key Lime Pie Company, and they had mushies. They were their pies and stuff mushed together in these jars with other flavors. They had a Jamaican chef that came up with a couple for them. One was, "I fell off me bike and crapped me pants." That was one of the flavors.

That would make Molly sick. Yeah, pelican poop was the other one.

Jamaican me sick. It looks really good though.

What about Jamocha? Crazy. Because you could do Jamocha. All right, wait. Everybody else has to admit at least one social media crush. It's not a real crush. It's just someone in social media you think is awesome. Since I fessed up, Mia fessed up. I think Shannon didn't say.

I don't have to play this game.

We don't have to make games.

We hate to make you blush again. Really, not really.

Hey, you're my new best friend, you know that? You're my new best friend. Uh-huh.

What do you peg hashtags like? I'm stealing her, Guy.

I'm stealing her away from you.

Yeah, good luck. You can't afford her.

He's like, what? Actually, one conference that we were at, a blogger conference a couple years ago, Guy was introducing me, he was like, listen, he got like super harsh, he was like, nobody here can steal her away. I'm going to say her name, but don't even go up and talk to her later. People still say, are you the one we're not supposed to talk to?

I think it's like that scene where the pelicans are going, mine, mine, mine, mine, mine.

Well, what inevitably happens is I get the emails like, hey, we'd love to hire you, and I'm like, I am not for hire. I am busy. I refer all my business to you.

Well, Peg, to be more accurate, you get the emails that say, "Well, could you just give me some free advice?" I know, I get those all the time.

I had actually a local author, believe it or not, a guy in a neighboring town was like, "You know, I live really close to you. I saw your thing in— I don't even know, I think maybe it was the Inc. magazine. I saw you in Inc. magazine and I'm writing a book. I'd love for you to give me advice. Can we have lunch?" I'm like—

Yeah, don't ask for advice.

You should, but now as Mia points out, you know, we just provide a link and you say, "Yeah, all my advice is here," and it goes right to Amazon.

Right, well what he wanted was for me to market his book, you know, over lunch because it's totally easy to just—

Well, was his name Joe Blow and he wrote The Blowaway?

I forgot his name, I forgot his name. His name was like author number 28 that asked me to market their book.

I would go back on gluten just to go have beers with you guys. Like, let's light it up just to do that.

Just bring the maple syrup, that's all. Oh, I'm in, man.

You can do maple.

You can do maple.

And there's no gluten in vodka either, so.

I'm a Spaulder, just saying.

Well, my sound is breaking up again. I mean, I feel like, you know, I'm in Mars and every once in a while the It tilts, and so I don't get the sound, so I gotta wait for the sun to come around or something.

His internet connection is powered by the Mars rover. Oh my God.

I just read the book The Martian, which is a fantastic book. You guys are all going to read that book. What is that? The Martian. I seriously think it's the best, most enjoyable book I have ever read in my life. The Martian. Wow. All right, I'm on Amazon right now.

It's going in my queue.

I just do the one-click purchase.

I do that one-click purchase.

One-click purchase is dangerous. Going to Google Play Books right now.

I need two-step. I need to take that off.

Do you really want this? Yes.

Yeah, you need two-step, and the second step, it sends you a text message saying, are you sure you want to buy this?

Mia's got all these books. She's got all these books she's trying to read right now. I know, and I just added another one.

I'm still trying to find— well, Shannon got me on the Gene Simmons book, which is just so fun to read. You know who we're talking about.

The Kiss Guy. Mia, I think you should write a gluten-free cookbook for cats with their tongues out.

With cats with their tongues out. What I need to write for you guys is the dead cat in the box. That's what I need to write. Bob Ross sits here. Bob Ross. Rest in peace, Bob. Why, yes, rest in peace. And somebody actually was like, Oh my god, that really is your cat. I'm like, yeah, that really is the dead cat in the box. For real.

I remember the first time I ever experienced a cat in a box. I was dating this one girl, and she says, yeah, I've got Ying in a box. I'm like, why do you have a cat in a box?

That sounded so dirty.

It's the Justin Timberlake connection. It's a cat in a box. It's a cat in the box. Now I have to watch that video.

This is my humor with Mia, like on a daily basis.

Oh, we just spent— Cat in the box.

Cat in the box, exactly. Cat in the box. We probably spent about 20 minutes on the Facebook page of the guy that took the picture of the guy.

What's his name?

Now you're going to want to say it so stupid. Lars. It's, yeah, Lars from Metallica, and they just superimpose— it's putting Lars's face on everything is the name of the page.

The page is called Lars Ulrich's Face on Everything. Yeah, Lars's Face on Everything.

So, and you know how like drummers always—

their faces always look like stupid when they're drumming, and they're always like, their mouths are open. So they just take that face and they put it on like what was like Homer Simpson, or they'll put— they, they had a whole bunch of them. They had them on like this The new Star Wars trailer, they had it on a stormtrooper.

It's really good. Hey, is it The Martian by Andy Weir? Is that what it is? See, I'm telling you, one click, it's going to happen.

Yes. Guy, you're muted.

Like how he's having that technical— He's like, this is not looking good.

Unmute. This is a perfect time for you to curse, Guy, because we can't hear you.

Hey, I have a question for Peg and Guy. How do you deal with haters? We deal with them differently.

Guy sometimes likes to play cat and mouse.

He enjoys it a little bit, huh?

He actually will, yeah, he will sometimes. He will be like, "Ah, you're not allowed to." But he's also really respectful of the fact that he's got like a bazillion followers, so he doesn't like just call people out to call people out. But if people— I tend to— well, There's different kinds of haters. Google+ seems to have a little contingency of know-it-all types of people where the response is like 50 lines long. Yeah, and they like to tell you why their thing is the right thing and blah, blah, blah. I don't really have any patience for those people anymore and I've blocked quite a few of them because if I don't like what somebody else posts, that's fine. I'm like, you know what, it's fine if I don't post the same thing as you do but I don't dog on your post or write like, Shannon, how dare you write about cats with their tongues out, you're— I don't care. I'm happy that you have a thing that you like, cats with their tongues out. That's amazing. Don't dog what other people do is kind of my thing. So I pretty much ignore people unless people— like when they started trolling Rebecca, then I went and took them down. I'm sorry. Somebody trolled Rebecca? Yeah, they trolled Rebecca. What is wrong with the world?

Like who trolls Rebecca?

I don't know. They started on me, and I was like, you know what? I don't really care what you have to say, so thanks. Thanks for coming. And then they started, Rebecca was like, bam, you will not bother my best friend. So then I called someone out, like literally called their phone and said, hi, I'm calling to tell you that you're an asshole, you suck, you need to stop bugging me on Google+ because it's great that you have all your friends, but I don't enjoy it and I'm not going to respond to you anymore.

The new single written by Peg Fitzpatrick. It's Patrick. I just called to tell you, you suck.

I was very nice. But so anyway, the more followers you get, the more haters you get. And it's kind of a sign that you're doing the right thing. Because if every single person likes everything that you do, you'd be pretty boring, right? Mm-hmm. That is a sign.

Well, let me know when you do something, because I would love to come out and be like, ooh, I will cut a bitch. Yeah.

I will be— It's just, you, I mean, you don't even, I'm sure you know them all, it's all the same people. So Guy actually can talk about, Guy is your sound on now?

I don't know, is it? Yeah.

Okay, so Guy, you can talk about how you deal with trolls and I love your post on it too. I'll put a link to that in the event.

Well, you know, I wrote this post about how to identify what a troll is and this is a very, believe it or not, it's a very complex topic for me because I've noticed that sometimes I get into an argument and I lash out or whatever, and many times, to my utter amazement, they turn out to be really fans. And so they attack me and then I attack them back and they say, "Yeah, but I really loved your book," and then I feel all bad and stuff.

That's because your fans go for the negative attention. Fan guilt. They think they can just get your attention if they're jerks. Yeah, obviously they're right. I know, it's working.

I would also get it if they were nice.

Yeah, but I generally figure that if you're not pissing somebody off, you're not using social media right. And like sometimes I'll just block. I have a one-strike rule, like you piss me off once, I block and delete you and report you.

So you can see who I learned from.

Yeah, yeah, I have very low tolerance for bullshit.

I was going to say, what does piss you off? Like what would be, give me an example of that.

Everybody, what not to do. No bacon on pancakes, that's what pisses me off.

I think more than anything else, it's probably misogyny, or if that's a word.

Yeah, misogynistic behavior.

Yeah, like when people cop an attitude that women should not have any rights or should not be equal or whatever, they're like, I just have— I have less than zero, I have negative tolerance for that.

I like that. Oof. Yeah.

Down with that. And you know, another thing that followers of yours tend to do, guys, when they want to have a conversation, they'll do it on an unrelated post. So a post will be about XYZ, and they'll be like, yeah, but what do you think about women's rights, or why aren't you supporting blah, blah, blah. And it's like, it's not really— it's not on topic. So you typically ignore those. And then people are like— You don't respond, and it's like, it's not that you're not responding, you're not in the same conversation. It's hijacking.

Oh, hijacking gets on my nerves.

You know what I always find interesting, because this happens on our radio station's Facebook page, and the people, they hate on the music, and it's like, why do you listen then? Like, why are you listening? Like, I don't understand. You hate us so much, why do you listen?

It's like, I tell people, so What you're telling me is you turn your TV on and it's QVC and you hate the, you know, the Tourmaline ads but you don't change the station. You're going to call the FCC and tell them to what, put QVC off the air? Like, change the freaking station. What is wrong with you?

I don't know.

And it's the same for social media. Just follow people, you follow people who are interesting to you and if you don't like what someone does then you don't have to follow them. I mean, there's no, you know. So don't follow them, don't circle them. They're—

you want to know other people, people who handle haters and trolls the best, and I mean coming from a music background, it would be the band Nickelback.

Oh yeah, they get serious hate, don't they?

Like, people just hate that. But you want to know about a band who makes fun of themselves more than anyone else is themselves? They make— they know, they totally get it.

They're like, I got to it already, we've already said it.

Nice try, trolls. You were trying to be underground before we were already underground and making fun of our own selves. Come up with something new.

That's funny. How do you guys deal with trolls?

I'm kind of zero tolerance as well. I've had some of it in the last year. And I remember, actually, you know what it was? It was one of the shows you guys were on about 6 months ago. And you had a troll on there. Guy got into some of the conversation, and then it was just so obvious that this person was just kind of planted. It was interesting to watch. You guys handled it well. In general, I'm pretty low— definitely zero tolerance for trolls on my events. So if anybody comes on— a couple months ago, I called it a skater punk attack because it was a bunch of kids that just started talking to one another on my event. Skater punk attack.

You know what I mean?

I had this vision of these kids on bikes, or on skates. And so I just ended up— I engaged a little bit, and then I just deleted and blocked. Because we've got audiences. We've got people. It's like, if I'm not being an example of zero tolerance, then it just kind of shows up badly. So a lot of delete and blocking.

The thing with that type of trollish behavior, and the one that was on your event before, it's not productive. It's not good conversation. They're just out to prove that they think they're smart and they end up looking very foolish and very immature. And then they wonder why they don't have any clients. I don't know, why wouldn't anyone hire you? Let me think, because they look at your social media maybe and they see that you're a fool and that you talk smack about people. Nobody wants to work with that. Right.

I get that same thing at the radio station. I mean, it's still kind of— actually, it really does apply to social media. And it's just like, when people have something trollish to say, I just let them say it and go, are you finished? Oh, that's good. Like, are you done? Because you, you clearly had it all pent up, more than sexual frustration. So that was way more important for you to let that all out than Are you done? Okay, well, I gotta go. I'll talk to you later.

A really odd story, I think the story is really odd. At a conference that Guy spoke at, there's this one person that just totally went crazy and misquoted Guy and was saying he was a sexist, which he is definitely not. He is the opposite. He is so awesome to women, I will tell you that. And this person came up to us was a year later at the same conference and asked for pictures with us. And I was like, I knew who she was and Guy had no idea. And I was like, sure. I was like, I don't care. Take our picture.

You mean you didn't say, didn't you troll me last year?

What's your last name? I totally knew who she was.

Believe me, I remember everybody's name. And she was like, yeah, last year you told me blah, blah, blah. And I was like, yeah, I know. I still think that. I remember. Yeah, I got you. Yeah, we totally got you, crazy lady. You especially remember the crazy people. Well, she—

hey, what she thought— what was it that she thought, that I was insulting women's blog names or something like that?

Yeah, yeah, she's— she, she said that you said that they were all cute, and then she thought that was the most offensive thing ever. And this was after somebody who came up to ask a question, and her blog name was Martinis in Minivans.

Yeah, right, right, right. And we'll make fun of that.

Well, martinis already sound cute anyway.

It's like that.

I knew I shouldn't have asked if she wanted to go have lunch at Hooters.

Yeah. Hey, Guy, what is your— what is your best fanboy or girl moment? Do you have one? I'm sure you have many.

Of him being a fanboy or be someone acting like one? How about both?

Yeah, um, we'll start with how about them being fanboys and fangirls. Well, what, what makes me most happy—

this is how shallow a person I am is that when I'm out with my kids, my family, and someone recognizes me, it just warms my heart because I know my two older boys are thinking, "Maybe dad is not the dork we think he is." Do you get that one fan that comes up with a Sharpie and is like, "Guy, can you sign my shirt?

Sign my shirt?" Sure.

Although, you know, he takes it everywhere, Shannon. We were in an airport in like Chile and some girl came up and she was like, "I saw you speak!" We're like in the middle of South America.

But I have to tell you this, there is some risk to this happening because sometimes they come up to me and they, you know, "I'm such a fan, I really loved Rich Dad Poor Dad." And I say, well, you know, we look alike and we sound alike but that's That's not me.

You're like, yeah, I like that book too, I just didn't write it.

Right, right. So if people don't confuse me for Kiyosaki or Jackie Chan and they think it's me, it's very, very fun.

So wait, what's your— who did you have a fanboy thing on? Like a movie? Oh, listen. You were kind of starstruck.

You know, it's not that I'm like, I'm just not that fan kind of guy, right?

I have to tell you guys, Guy just is cool in every situation and I am the dork in the situation. I'll totally fess up to that. When we went to go meet Ariana Huffington, Guy was like straight up like, eh, totally visiting Ariana Huffington. I'm like, oh my God, we're totally in the And then Ariana's like, "Let's go to the lobby. Let's take a picture." And Guy's like, "Cut it out." I'm like, "No, really. You look like a fucking idiot. Just do a selfie in our office." And he's like, "You're so retarded." So I edited it out. And they were totally the most fun pictures ever, because I take the backseat one. But Guy is totally cool about stuff. And I have the funniest video on one of my phones when we were at Pinterest. And we're in the office and we did our whole geek day and I was just dying to go to Pinterest and I was like in the lobby taking pictures with my camera and I was holding my phone and I didn't realize that it was recording a video and my phone is like everywhere and I'm like, "Oh my God, I'm going to die, we're at Pinterest." And the guy is like, "Peggy, come here and sign in." I'm like, what? Look over there. It's Brian Hoffman. Look on the table. And he's like, you have to sign in or you can't go in. I'm like, OK. I'm a dork in every situation.

I will— you're like the 13-year-old.

Is that true, guys? Is that totally true?

Yeah, it's totally true.

It's true. Google+, we're talking with a Google engineer and guys all serious at the table. I was running over in between when I was talking to him doing selfies on this Google slide. I did selfies in his selfie booth.

And then you guys, you guys could create a Netflix series just based on your experience alone.

And Bane can be on it.

Look, I just found the picture. Uh, I was trying to find something that's— oh, that's trying to be—

that's just like holding it in right there.

That actually Ariana's, uh, assistant took that because Ariana is the classiest person you would ever, ever want to meet. Like, if I could be like someone and embody someone, Arianna Most Gracious, the best networker. Oh, guys, is she not amazing?

Yeah, she's truly a— I did not know her for a while, so I always thought, you know, Republican, you know, how much could I possibly like her, right? But now she's a liberal, so she's really— she's class. And she's condoning sleep.

You gotta love that.

But when you meet her, she just makes you feel like she has nothing else in the world to do. And she talks, you know, she was like, oh, she was like so gracious in that she gave us like signed books. She gave Guy some books for his daughter because she's written a book about—

she's written like 19 books. And then she says like, oh, Julio, put Guy on Huffington Post Live right now.

And like, you know, 30 seconds later Oh, that's right, because she has a little makeup thing too, right? That's what we need to have. That's on my PR list.

Yeah, she has a studio in the middle of her office that is running all the time with Huffington Post Live. There's a whole wardrobe room. There's a makeup girl on call all the time. And hair. Mia, do we need that? I'd say yes.

I think you guys should have it everywhere. You should have it like mobile.

Absolutely.

I just need dry bar everywhere I go. If I have dry bar, I am happy.

We just won't go to conferences in cities without dry bars. That's just how we roll.

Is there a dry bar there?

You guys roll up with like those big band cases and like it's got a wardrobe. What's going on here?

And there's blow dryers in there, right?

And then you know it's really a meth lab when it says Vámonos on it.

You guys think I'm kidding, but Guy was bugging me, I don't know, like a year ago. He was like, you really need to move here. I'm like, well, you do have a dry bar, so that is a selling point. He was like, what are you talking about? You have a dry bar in your town? It's actually really cool.

That's the first thing he said, you do have a dry bar. And she's clicking on Google Maps.

I know where it is from his house. It's very close.

Well, not that I would be one having so little hair, but I have no idea what a Drybar is.

It's a franchise chain and they only do blowouts. They don't do any haircuts or colors. You just get your hair styled. So as you can see, I have super naturally curly hair. It does not always travel well, but when I go to Drybar, it looks amazing for days. So I would fit in really well there.

You would love it.

Dennis Littley, don't feel bad because for the first year I thought it was called Blow Bar.

I always thought it was something bad but it's Dry Bar.

Now that I can understand. That you can get behind.

I can get behind that because I think it's Blow Bar.

There is a chain that copied their name and does that but anyway, so Dry Bar is amazing. Incredible. Let's go.

You got— you girls are so serious about their dry bars, and like when Guy said, you know, I thought it was blow bar, my just level of immaturity just kicked in like high levels at that point.

So did Chevy's, obviously.

That's right. Nothing still beats the day we were watching Andy Lyons and our guest brought out a stuffed vagina.

Is that so you didn't hurt yourself or what? That was a plush toy.

You know, it was one of her shows she was doing, and Shannon and I are both giggling back.

Oh my God, yes. Oh my goodness. We were totally laughing. Chef and I have the mentality of 12-year-old boys.

They truly do.

And speaking of 12-year-old boys, Nazim Beltran has joined.

Now, now, hold back, Chef. Hold back there. The one-liners were flowing today.

You guys were like, everybody was like, boom, boom, boom, all over the place.

I got that. You had a message, you're like, this is flowing like wine.

I'm like, you had me at wine. Wine?

It's afternoon here. You had me at wine and blow.

Absolutely.

Guy, I don't know if you've ever met Nazim before, but Nazim is in Milan. He's one of our friends we talk to a lot.

Oh, Milan, the city with the most graffiti in the world? That Milan?

Yeah, and the hot models.

Seriously, Shannon, have you been to Milan? No. Every building has graffiti. It's the graffiti capital of the world.

I actually love Milan. Your cathedral is beautiful. Does it have graffiti? No, it does not have graffiti. It's gorgeous.

I love that central square. Maybe on the inside they have that fine art.

No, they do not. Alright, so I'm going—

That graffiti is from Michelangelo.

Fine art graffiti.

Alright, listen, I'm going in March, and so I'm going to do a ton of selfies and I'm going to tag you guys and be like, "What's up?" with me and graffiti.

Mia, you watch, Mia. You watch. Isn't there a lot of graffiti? Seriously.

No, you're right about it. There is tons of graffiti.

I haven't been in like 20 years, so I'm going to go give it the eyeball, see if I can find some cool stuff.

Italian graffiti is really cool, though. They have good artists. There was one I always remember. It was like, wake up Italy. They do little political—

Yeah, they do political stuff, and it's kind of funny.

It's mostly funny all the time. I'll be like, Mia, where are you? I'll be like, are you in East LA or something like that? OK, she'll have me.

She'll be like, shoes.

You're in South Phoenix. When did you show up to South Phoenix and you didn't call me?

Right, exactly. And when did they start writing in Italian? But yeah, Peg's right. It's going to be about the shoes.

Shoes. Mia, just leave— do not overpack, because you will want to bring shoes— and may I say, boots— back with you. My favorite boots I got in Milan, they were €10. They're so amazing. Really? Gray short boots, my daughter steals them. 10 euros? 10 euros, and I love them. And my daughter constantly steals them, and I'm like, you do not take my boots. And she's like, I can't help it. She could help it.

You need to get one of those little things for stores so they don't steal them.

Wait, your boots were 10 euros? Yeah. I can't get over it. I've had drinks that cost more than that.

And they are the cutest. I wish I had them on right now. Are they under my desk?

Nope, they're in the kitchen.

That's what I like about them.

Or the Dry Bar, or what was it? They don't have Dry Bars over here though. But you have Kiko.

I love Kiko makeup. Kiko Milano.

Yeah, yeah, yeah. I got a highlighter. My wife is a makeup artist, so she's pretty familiar with all that stuff.

I gotta highlight Tanya Lumiere. She's making the innuendos awesome in the chat room right there. She hashtag keeping it real wet. I never tie my hair.

I need to figure out where she finds it. Yeah, and you need to see the one she did where it said I will cut a bitch, and she has a little— yeah, that was a good one too. Do you see that? She's got— yeah, I come with the scissors. I'm gonna screenshot that.

Somebody wanted to know what brand of knife you use. To cut a bitch.

I think that would be nice.

Maybe we could have Dexter sponsor you, Dexter Nines.

Oh, there it is, I see you.

I will cut a bitch. Yeah, a biatch.

I will cut a biatch with the scissors.

Do metaphors too. Well guys, this has been a lot of fun, but we are running close to the end, and I want to give everyone an opportunity to say something, or if they have any calls to action they'd or just what they're doing, let us know. Now's the time. So Guy, anything you'd like to share with us before we go?

Well, just repeat your posts, ignore the trolls, let 'er rip. Not if you're in Australia. Let 'er rip in Australia means go ahead and fart.

Again, my 12-year-old mentality just kicked right in. I was like, I know what And have a great weekend.

You know, and yeah, what else, Peg? I mean, go to artof.social if for some reason— Yeah, if there's a serious note, you know, this was supposed to be to promote our book. We kind of got segued a few times, but that's where the book information is. And have a great weekend. I'm going to Europe tomorrow. Hey, are you coming over to Italy? No, I'm going to Northern Europe.

And London, and you're going to London to do a day of book promotion.

Yeah, next week I'll be in London, Zurich, and Oslo.

That is rough.

I like it. I'll be in Keene, New Hampshire, and then later in the week I'll be in Keene, New Hampshire again.

You may be in New Hampshire later in the week too, you said, right?

Yeah, I may just be here all week.

I'll be here all week. So it's The Art of Social, we can find it on Amazon.

Anything else you'd like to share with us, Peg? Just thanks for having us and thanks for all the support of Google+ all the time because Google+ers are amazing. And thanks for all the people who supported our Google Hangout series. Power Users, which was ridiculously fun. We brought some people over to Google+ that aren't normally on our platform, and we chose most of those people for that reason, so to bring in some new people that are in the outside world of social media to bring them to Google+. So thanks for everybody for participating.

Very nice to see you again, always a pleasure. And my friend Shannon, nice to see you again, and we don't do this often enough.

Yeah, man, thank you so much for inviting me. I really do appreciate it, and hopefully we get to come back in. Everyone have a great weekend. All right, see you later.

Bye. Thank you.

Mia, here's mine.

He's like, he's out. Go buy Guy and Peg's book so I don't have to answer your questions. I love it. And Gary Vee needs to come on my show. I'm just saying. I threw down the gauntlet.

There it is. Threw down the gauntlet.

It was good to see everybody.

Nazim, thanks for jumping in at the end. It's always a pleasure. Thanks for the invitation. And everyone, thanks for stopping by today. And it's always a good day on Google+ when you get to spend it with your friends. So have a good week, and we'll see y'all real soon. Bye. Bye.