The Bloggers Guide to Using Google+ Effectively - Google Local

3 Mar 2014 · 43 min
43:01

In this 45‑minute webinar hosted by Chef Dennis Littley and guest Jean Layton, the presenters walk food bloggers and small‑business owners through the creation, verification, and strategic use of Google Local (now Google My Business) pages on Google+. They explain how to set up a Local Business page, choose appropriate descriptors, hide or display addresses, and verify via postcard or phone. The discussion covers merging duplicate pages, linking to YouTube channels, and the importance of reviews for building trust and authority. Throughout the session, live viewer questions address topics such as single‑word descriptors, attorney listings, profile versus page posting strategies, the role of “profile juice,” privacy concerns with location‑sharing apps, and the comparative value of Google+ reviews versus Yelp. The hosts emphasize a people‑centric approach for bloggers, recommending that personal content stay on the profile while business‑related updates and curated information live on the Google Local page. They also touch on future topics like Blogger vs. WordPress integration.

Chapters

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