The Bloggers Guide to Using Google+ Effectively - Brand Pages

Chef Dennis Littley and Jean Layton teach food bloggers how to set up and run Google+ Brand Pages. They cover page setup, manager roles, posting strategy, and community building through circles and hashtags. They stress that virtual brands use Brand Pages while brick-and-mortar businesses should use Google Local instead.
Chapters
Hi there everyone, I'm Chef Dennis Littley and we're here today, I'm here with Jean Layton and we're here to present our next in our series of how bloggers guide to using Google+ effectively and it's really been very popular so far and thank you so much for all of you that share it and for all the questions we've had and for all the good response we've had to it. So if there's something that you have a question today, we're going to talk about brand pages and how to use them, who should be using them and tips on that. Ask your questions in the comments section and we'll be happy to answer them, we'll do our best to answer them. We're gonna move right on with the show and then if we have time we'll take some other questions as well. As usual, I'm gonna turn it over to Jeanne and she's gonna get us started. Hey Jeanne.
Hi everybody. Pages is such a huge process, I realized, and I didn't even get a chance to ask Chef Dennis, there are actually a couple of different types of pages and I wrote a post for the basic business page setup over on Wingwoman Productions. It went up last night. Take a look at that post. If you have a blog that you want a business page for or you have a book that you want a business page for, that's the setup instructions that I wrote and have up. If you have a physical location, if you have a brick-and-mortar store, this setup today is not— I'm going to repeat that— is not the way to set up your page. You want a Google Local page. We may just slide an extra event in in order to do just the Google Local setup because it's completely different. Because it has to both pull from your website, pull from your blog, and pull from your physical location. Because Google actually adds the mapping in. And that's one of the strengths of Google Local, but it means you have to set it up completely differently. So if you have a brick-and-mortar location, if you have something that people can actually go to to purchase your product, Wait. This is not the event to get it done. But for everybody else, for everyone who is working from a virtual reality kind of situation, we're going to go over to my post and get it to show online. As soon, of course, as the screen share— everybody noticing that Google is running a little slow today?
It is, and usually that's a sign they're doing something in the background. They're working on something, and Google is always expanding and changing.
Yes, all of us folks who live here most of the time have realized that. Okay, so this is the post I created. One of the things I do with my posts is I don't reinvent the wheel, so I encourage you to go over here to Jana Nyström's Which is better, a profile or a page? Because she lays it out in very clear language so that you can judge. Do you really have to go to the trouble of creating a profile or a page? You have to have the profile. You can't be on Google+ without it. But do you really need a page? All of us are working as our brand here on Google+. That's the biggest difference about Google+ is we are our own brands. And having to maintain a profile and all of the dynamic interactions with people as well as a page and all the dynamic interactions with people from there makes you wonder whether or not it's worth it. What I've discovered as I've gone on I have a page for each of my blogs, but I don't post there as frequently, anywhere near as frequently as I do from my profile. For me, it's a place to curate what I'm holding onto on my website into Google+. So it's the top of the sales funnel if you're in that language world. But Jana has this fabulous post, and I didn't want to reinvent the wheel, so go read her post and if you figured out that you really do want a brand page, then we're going to get you started. And I was going to actually kind of move between my post and live. So we're just going to come over here and hit down here where it says Pages, and it brings up all the pages you currently have, and then you can hit Create a Page. And it takes a second. And once it creates a page, you get to choose. Is it a local business or place? This is the brick-and-mortar people. We'll do this one separately. Product or brand? This is what most of us would fit into. Company, institution, organization, bigger businesses, that's fine. If you have an art, entertainment, or sports brand. Movies, TV, you're putting out some other audiovisual situation, that's what you want. And then of course there's other. I can't imagine most people would have an other page. So product or brand, you're going to select your category. There are tons of categories. They get pretty granular in this. But for most people in this situation, we're going to say food and beverage because you're a blogger. We're going to move into the actual creation of the page. Now, nice thing is I can do this live and then delete it. So Test is going to be my name. This is where you would list your external website, so your blog title or your blog URL, and then whether or not your content is appropriate for everyone. If you write an alcohol-related blog, you must choose alcohol-related. They will shut you down if you write about booze and you haven't clicked it this way. So be careful. The other— the actual drawback to that is if you click under 21 or under 18, you limit your spread of information because it's only going to show to those folks who are in those categories. And it limits, I think, 2 of the tools. As well. And then you have to agree to the terms and you get, "Congrats, you have a page." It's that simple. And it's blank. So it's a little bit of everything. And it looks a lot like our starting up a profile. You notice up here in the upper right-hand corner, it's not— yeah, there's a congratulations. Started. Up here in the right-hand corner, it switched to a four-sided, or, you know, a four-cornered square. This tells you you are now acting as the page instead of your profile. So you want to add a profile picture, you're going to get that same move through each box. Set a profile picture, this pop-up comes up as well. Once you have the profile, I'm not even going to fill it in. If you need to know how big these should be, there is a link in the post to Pixlr templates that will tell you exactly the best size that all these pictures should be. For a business profile, that profile picture is typically your logo and your logo has to look good round, which makes it a little bit of a challenge for some logos. Your cover picture can be almost anything. Contact information— this is really nice. The dropdown gives a lot of variety for what you can connect, all the way from a physical address through every phone and email. And then you can set it so that it's visible public, only to your circles, only to you. And then custom. And custom, you can say it's only visible to 2 people. Why you would want to do that as a brand, I'm not sure, but it's possible. And then this is where you put in your website, and these 2 learn how connections are how you create the circle of authority between your website your rel="publisher" link and back to your badge. We've talked about that with the profile setup, but if you have questions, feel free to ask. And then you get to introduce your page. Obviously enough, you know, this is where you found whatever. And you can add in links. You can bold, all that kind of stuff in here. And your tagline, obviously. And then once you've got all that done, you have a page that looks like— going back to the dashboard now. I'm still acting as a page on my account, so it's going to bring me up. Actually, everything else is connected. I have nothing else connected to this page. I only have things connected to me. So I have to go back and bring up me. And as I bring up me, I can show you a page. In the post I have a business page there that shows the COVID photo and everything. Gotta go. It's being quiet, so— Trying to close things down so I don't have to—
And Jana saw our post and she said, "Hey, I can see my G+ expertise blog at 4 minutes or thereabouts, live now." So we got Jana. And if you don't follow Jana Nyström, you really should, she is amazing.
She's the sweetest person and she is from Finland, which is really fun because she puts things into the stream hours before other people do. And it's really neat to see what happens. The ripples from her posts are fascinating. So this is— I'm just going to bring up this Manage This Page. All of these are connected to my profile right now. I'm the only one managing them, but you have the ability to add a manager to your page pages, which is one of the big benefits of having one. So I put in profile picture, cover picture, and this is what allows you to start to interact. All of your notifications. But here I can add a manager to my page. This is fabulous for people who are acting as the social media manager for a brand. Just hit Add Managers and choose the— G+ person and invite them. They'll get an invite and say yes. When you appoint a manager, that manager— here's a warning and it's a good one— that manager cannot delete the page and they cannot transfer ownership. So if you work for a big enough company that it's possible that you as the social media manager might leave, as long as the company has set up the page and attached it to their profile or one of the executive's profile, you as the social media manager cannot take the page with you when you leave. It's important, important for people.
And we have had that happen on occasion. The company I was working for, the person left and they couldn't get access to the page anymore.
Yep. This is notifications when people tag you, managers you just saw because I'm the only one, and more connected services and then for your site. I can't show you a couple of things that pages get because I run mine through a Google Apps account which means that I don't have a plain old Gmail account. I've got one that's set up on the Apps program. And when you have that, it limits the number of tools until you get a permission, and I haven't bothered because I don't need it. But in settings you can see who can send you notices. You can set it up so that anybody can notify your brand page if you'd like it to, anybody from your circles, only you, custom, obviously 1 or 2 people. When you first set up your brand page, you can lock it down to only you to make sure that it's exactly the way your brand needs to be set up. And then you can refer back, you know, if you're working for a company, this is where you talk to the social media marketing manager and say, is this all set the way you want it to be? And then you can launch. So you can keep it kind of private until you have it ready. Who can comment on your public posts? I would leave this to anyone unless you want to somehow close down the conversation. Who you can hang out— who can hang out with you? The language gets to be important. You as a page can run a hangout. And this is who can hang out with you. So if you have— these are the default circles. On this page. So following has to send a request, customers can hang out, VIPs. I have them set so everybody can ask to hang out with me. It's great if there's somebody actually managing your brand sitting at the computer most of the day. That quick interaction can solve a lot of problems, but you have to be sitting there. Shared endorsements is one of the ways that your— for you and your followers to get recommendations. So you can have somebody who said fabulous, this is something you want to talk about, and you can say yes. It's also if I1+ as the page, that will show up as a shared endorsement. If I set it up that way to the people in the— I'm not saying that well, I know that. Shared endorsements, Chef, what do you think of them?
For shared endorsements, you mean putting your recommendations? I really don't get into that too much. You can if you really want to spotlight somebody, but for the most part, I don't really unless you're working with a company or companies or other brands, I don't think they're really necessary.
I think for a brand you're going to want to keep this off because if you as the brand person +1 something on your page, you're sending a larger message than if you as a profile did it. Notification deliveries, that's pretty obvious. Receive notifications, Just like in your profile, do you want to hear from people and how do you want to hear? You circle people as the page just like you circle people as a profile. So you can see how you exponentially end up with more input if you set up a page. Auto-enhance the pictures, auto-awesome, who can tag you, all of that. That's it. So this is our little test. This is what the test looks like when you first set it up. And that's a basic page. This is not a brick and mortar. It's just a basic page. And I brought in Bob's Red Mill just because I love them dearly. This is what Bob set up. And as you can see, after a little bit you do have the list of who's in their circles, what's the current post, and all of that. So I'm going to un-screen share and we can chat. Very good.
We have a few questions, so I don't know if you want to get to them right away or—
Yeah, let's, because we're already halfway through.
There's one from Sheila Strover, I'm still a newbie but my page gets only a fraction of the followers that my profile. I suppose like everything here, one has to work harder on it.
Well, it depends. And the biggest thing for me is Are you here as yourself, as your profile, or are you here as your brand? For the people who write a blog, I think we're here as us and our blog is a separate entity that has its own life, but you don't spend nearly as much time on your blog as you do yourself. So you're establishing your authority, you're establishing your authorship. As your profile and you're curating your information as your page. And the only reason I maintain a page at all is because that gives me a way of referring to my work in the third person. So I can say, you know, if you want to see Dr. Jean Layton, Gluten-Free Doctor's recipe, here's the link and it's over on this page. Or if you want to see Wing Woman Productions page is set up, it's on this page and it's over here. Otherwise I talk as me, Jean Layton, and everything goes out under my profile. I think that's the way most people over here on Google+ are really working. They're not trying to have a brand presence as the page because you can't do an 80/20 split of your information that way. If you want to be able to push out your recipes That's great, you push out a recipe a day, but then you need 4 or 5 interactive comments and posts that have nothing to do with that recipe as the brand. And that, I think, is the conflict for most people. We don't have that time to act as the brand and capture people's imagination. We may do it as a person.
Yeah, you really need to engage as that brand, and then you run into the problem with the brand is that people don't really recognize you. I mean, you're the brand, but they've connected with you as a person. And so they're not going to necessarily— if you've got a logo up there, unless you have your picture, they're not really going to connect with you as easily or as readily as they would if they can see you and talk to you as the person. You just won't get the level of interaction or engagement with it, and you're going to work twice as hard for the results that you would get so much better if you just be a person. And, and that even ties into, like, with authorship. You know, Google keeps telling us that they're trying to set the search engine because people trust real people and people engage with real people. And that's why our pictures are showing up next to our posts. So I mean, if your brand is really that important to you, of course, you know, you can work on it. We're telling you not to do that. We're just telling you it's going to take a lot more work, a lot more effort. And again, it's that old philosophy of digging two holes. If you're busy digging two holes, neither one of them is going to get very deep.. But if you really push your profile, spend your time on your profile, working your profile and you start to get really big, it's going to be that much easier to push your brand if it becomes necessary. But doing work on both of them and neither one really getting any attention because they're growing so slowly, you're not going to be at a point where you can really push your brand page. So that's something you need to think about. And then I think what you'll find is you've connected with so many other people, at least the people that have done it, you really don't care to go back to your brand page. I have one, it's set up, I rarely use it but I also advise people to set them up because you never know what Google may do in the future and it may become important.
And that's the other thing is Google is constantly changing. So this is not the place to put all of your eggs. Keep your posts on an actual physical blog or website or whatever. But don't just drop your recipes into Google+ and not have them curated somewhere else. Be safe. Keep your stuff somewhere, anywhere. If you want to put it on a Blogger blog, great. But don't have it only in the Google+ stream. So we had a couple of—
Here's one from Pine Size Baker. Talking about brands. How would you suggest responding to your brand pages? I'm logged in with my brand page for this conference. I like to respond with my personal page with my smiling face. Should I respond with my brand logo or my face? I think we just talked about that. I always would go with your smiling face.
I would absolutely go with your smiling face. The other side of it is, is it relevant to your brand message? I mean, for Pint Size Baker, with a name like Pint Size Baker, I'm guessing that you are dealing with children and cooking, baking. Is it important for the people who are following you for that children's baking, cooking information to know that you came to a pages event? Not at all. It's not brand relevant. Is it relevant to you as a person? Absolutely. Is it relevant to you as a writer? Absolutely. Not really relevant to your brand audience. That's the way I think of my brand pages. Is it relevant to my audience? If I'm on my Google, my Gluten Free Doctor, I only talk about gluten-free there. If I'm on my Wing Woman, I talk about supporting people in this realm of Google+.. I really don't think, you know, just that's my criteria.
Okay, she did mention again here, Karen says that she uses Buffer to schedule posts. I share my posts and other people's posts. I'll later go back and plus tag the person from the post, and as of yet I don't know how to tag in a scheduled post. Scheduled posts are, I don't like them at all. I know people are busy and they have a lot of things to do and they're always talking about scheduling posts, but to me a scheduled post on Google+ is like you're not taking the time or the effort to post and you're not engaging. You're just— it's almost to me like link dropping. Unless you can really— I guess as a brand you can do it in Buffer, on a personal page you can't, but you can write more of an intro to it and everything to make it look like a real post. And also you have to be careful what you share. If you're sharing thumbnail links They're not doing you any good, they're not doing you any good, they're not doing the person any good. So watch what you do share.
It's not— the other thing I've noticed is the whole ability to +mention people has been in flux about 10 days at this point. I'm thinking it's closer to 2 weeks.. So that even if you're on Google+ and you're trying to +mention somebody, the functionality has been kind of dropping in and dropping out. That tells me they're about to change things. We'll get the rollout coming soon. I don't think that +mentioning somebody out of Buffer is really incredibly relevant. And it depends on your brand. For my brand, it wouldn't work well.
For yours, maybe it's better. I have the comment you put up from Flip2Tasty.
Fabulous. Okay.
Being a newbie, I created my profile and page for my brand. I started out using my brand page only. On one of Chef Dennis Littley's shows, Shannon Hernandez suggested to start personalizing a brand page. By signing your name. I took his advice and it makes a difference. Okay, well that's good to know.
Yeah, people want to connect with people. People don't necessarily want to talk to a brand.
Absolutely. And thank you. And Shannon is in the house. Hey Shannon, it's good to see you. We love you.
Thank you Shannon. Shannon is one of our big fans and we are his as well. If you follow us you'll learn a lot. Thanks Shannon.
Okay, here's one from Becca. Becca says, I was wondering if you will have a transcript available for this lesson or if you have a cheat sheet. I haven't done any transcripts, have you?
I've been thinking about it, but the hardest part is I go through a visual following and, you know, when I say go to this screen, go to this screen, it's a little tough to have that come out relevant. What I did do though, Becca, is I dropped the reference post that I wrote into the event and you can go there and it has screenshots of each of the places I was talking about. That'll give you the step-by-step.
Here's our friend CircleCount and we love CircleCount too. PineSizeBaker, you can prepare, schedule a post with a mention by using the Google ID of the profile page. You want to mention with a plus in front, for example. Alright, so that's there for you guys. Thank you.
So that means you have to have the person's number or you've got to be able to get the number by doing a right-click and getting it.
Yep, absolutely. And I have one here from Aubrey, and Aubrey says, could you set up a Google Brand Page as a page that a large group of bloggers could all submit their links and get the cross-exposure? We do this a lot on Facebook book, and I'm wondering if logistically that could carry over to the G+ format. You want to answer that?
If you're trying to get a group of people to put out links for each other, I don't think that's a behavior that Google is really looking for you to do. I think Google would rather you, as the blogger, put it out the first time. And have people plus mention it and reshare it from the stream. I don't think there's a reason to pull it together into a group.
You could, but I think you might run into problems with Google. Like Jean says, it's not behavior that they like to see. And honestly, I have seen some groups, and you can always tell when you look at their posts, the same 6 to 8 people will be sharing it, will be plussing it, will be making comments, and you only see those people for the most part commenting on each other's posts. It's very easy to see that kind of a pattern, and once you notice that kind of a pattern, most people are just going to turn you right off because they can see you're not— you're engaging, but you're only engaging with people that you deem socially acceptable, I guess. I don't know how you want to put it. It's your own little niche. And that's not Google+, that's Facebook. That's promoting just your friends. You want to go through that stream, and granted, you might have 2 or 3 people that you love and you promote all the time simply because you love their work, but there's got to be a blend of other people. And we can't see the only time you make a comment is if certain bloggers post, because believe me, I've stopped sharing those bloggers at all. I, you know, that those little circles of people.
I think for the interaction between different bloggers, what you're really hoping for is a community. You want to have a community where those people can converse and then have a post and have it share out in the community and that kind of thing. But I don't think it's a page. Page wouldn't be the place to have it.
Yeah, you could create a page if you wanted to. Like, we have a community page for the G+ Food Bloggers community. I mean, you could create your own community, or if you have a group, an organization, you could create a page for that and different people could post to it. Again, unless it's a niche that you're driving or a group of people that you're driving and you're trying to drive awareness of a specific— like Jean, you could have your— another like gluten-free page and have 12 managers on there all posting about just gluten-free, something like that to raise awareness. But again, are you doing— what are you doing the best? Can you do best by being separate on your pages and being evangelists for it, or would you be best altogether on one page? I don't think so. I think separate would work better.
I think separate and create a hashtag, you know, have a special hashtag and all of you talk on the hashtag. That would raise the awareness in Google far, far more effective.
And also remember too, Google is placing authority and the more different people that respond to you, your authority grows. If the same people over and over are the only ones responding your authority is not growing. It's only within that little circle. It's telling Google you don't have information that's broad and that people, a lot of people want.
Yep. Okay, so there's this question from Renee. I'm trying to wrap my head around this. In Google+, am I adding people or wanting to be added to their circles? Clearly I need to go to the first 4 classes. Well, um, Renee, what you're trying to do is create a relationship. In Google+, it's all about I talk to people who are interesting to me and who think I'm interesting. And because we have this mutual agreement that we want to hear what the other one's saying, we put each other in circles. And I have to admit, I have people in my circles that are only in one circle because they talk about one part of what I'm interested in. Do I want to hear their points of view on politics? Probably not. I don't talk about politics. But do I want to hear their point of view about knitting or gluten-free food or chickens? Yeah. And so I pop them into a circle that's appropriate and then I listen to that circle when I want to listen to that circle. Or some people are in my All circle. I saw Mark Seidel, whoo-hoo, he's in the house too. There are people I want to hear all their posts and so I put them in a circle that says all and I ramp up my notifications and I see them.
Here's a comment from Kirsten Sneetches, Chef Dennis Littley. Kirsten, if I had not been to Universal yesterday and gone through the Dr. Seuss part, I don't think I would know what Sneetches were. Thank you. Leah Sejedy, and hey Chef Dennis Littley and Jean Layton, sorry I'm late, I totally need help with this subject. Leah, we're happy you could join us, we always love seeing you.
And you know, ping us, you know both of us, Leah, ping us. We'll answer. Okay, so just so everybody knows, I'm working on a different post for the Google Local because there's more intricacies. And there are some fab— do yourself a favor, if you have a brick-and-mortar business, go up to the top search bar, hit in Google Local, and you'll pull the posts that people have already written about it. So just don't do what I just showed you how to do because it screws up your posting.
And speaking of Google Local, if you don't use Google Local to make recommendations, you should start. Because it becomes part of who you are on Google+. So if you go out to restaurants, hair salons, tire places, supermarkets, and if they've got a Google Local page, you can leave a review for them, good or bad, you know. And they're a lot better than some of the ones on Yelp, which seem to be very tainted sometimes. So I would definitely suggest using Google Local for your own growth as well. Adam Valano asks, how do you find out your Google rank? You know the answer to that, Jeanne? Because I'm not really sure.
How do you find out your Google rank for what?
Your PageRank, are you talking about? Yeah. Because if it's your PageRank, there is an app for that.
Yeah, there is an app for it. And it's like, your Google rank for what, for search? There's too many different ways it could be. Put together. Kim Beltman, "GProfiles are linked to your name, so how does a page work with a blog name?" Kim, when you set up your page, you set it up as your blog name. Your profile picture is your blog logo. Your cover picture is whatever is relevant to your blog. That's the biggest negative. You as a person don't show up in your page. So it's, it's an anonymous page, and especially over here, anonymous doesn't function nearly as well.
Not as well. Here's one from Claudia, and Claudia is asking, so you're saying if someone always shares your content and you do the same for them, you shouldn't reciprocate if it's too often? No, I'm not saying that, Claudia. I'm saying if you only share the same 6 or 10 people and the same 6 or 10 people only always share the group. Like if a group stays within itself and only shares each other's content, that's not a very good thing. If you have a couple people that you just love but you're sharing another at least 50% of other people's work, that's fine. Show the love and they can show it back to you. There's nothing wrong with that. But you know, if it gets to be consistent and there's no variety, well then Google is not going to help you at all, believe me. Because only the people are going to see that it's the same people, the same— and I've had people comment, why is it I only see this person comment if this person posts? It's very apparent.
Yeah, and I'm going to completely mispronounce his name, Vivek Khande? Vindor, I think you can create as many pages as you want. That's not a problem. But promoting a page involves time and effort, and that is what you have to question. Thank you. She stated that beautifully. That's the thing. If you create a page, you've now basically created one more thing that you have to feed, water, and clean up after. It's one more puppy you've created.
Here's Shannon. Shannon is saying, Renee Baud, yes, Jean Layton is preaching the good word. Build a relationship with someone and then you can extend your reach with the people they know. Strip away any reservations of trying to communicate with engagers on the network because likely they will push you into the fold. Thank you, Shannon.
Thank you, Shannon. I have to admit, when I first got here, I had no followers. I didn't I didn't follow anybody I didn't know, just like everybody else. And if you follow people who are relevant to your interests, they will want to talk with you. I met Chef by talking about food. I met other people by talking about how to do a technical bit. And then I started following who they follow and it cascades out as ripples in Who I want to listen to. And that's how you find who's going to follow you back. And I have to admit, I've never been a numbers person about followers. To me, it's an organic relationship. People follow till they get the information they need and they move to the next person they need to follow. The numbers are not the reason we do all this.
People with— if you had 50 strong engagers and you could do more on Google+ than I could with my numbers. Okay, it's all about engagement, it's all about how you engage with people. But the thing is, if you have 50 strong engagers and you engage with them regularly, you're going to end up with 5,000 engagers because that's what draws people to you. They see you engage, they see you make comments, they see that you're a real person You're interesting, you're interested in what they have to say, and you're involved. That's what makes you grow.
Marilyn said, I agree with you, Gene. I have many personas, if you will. I have always segregated them. This is my profile to talk about marketing topics almost predominantly. I have a foodie account for my food blogging endeavors. This might not work for everyone, but it works for me. Marilyn is saying she's maintaining two different personas. And if that's working for you, rock on. I've discovered that it's so much easier just being me and then curating topical information on the pages. So the pages stay pure, they're topics and that's it. You want to get the rest of me, you come and talk to me as a person. That's what's working for me.
I agree wholeheartedly, and I actually had someone just ask me about how long I've been a social marketer. And you're a chef too? And I'm like, no, I'm a chef and I like doing social marketing because it's fun and it's new, but I'm not really, you know, that's not really my person. I'm starting a new cooking show because of that, because I can't forget where I came from. Alright, hey, Randy Hilaraski, Randy Hilaraski is in the house. Hi guys and gals, use your prchecker.net to check your PageRank. Thank you, Randy. You have to use your account number, not your vanity URL. And you told us how to find our account number before, didn't you, Jeanne? And not our vanity.
Yeah, it's that right-click thing.
Yep.
Thank you, Randy. Okay, so we're overtime again.
As usual. Nothing new with that.
Nothing wrong with that. So if you have questions and we have not answered them, please leave them in the event. We do circle back and keep up with those.
I think you've got a comment up for your picture, so if you want to get your smiling face back with us.
Oh, sorry. That's okay. Didn't hit the right— here we go. Okay, I'm just checking the last of the comments. Everything seems to be good. I like this one. So true. Much better to create less but more valuable content or active pages than to create a whole lot of weak content or pages that are ghost land. Absolutely. I didn't check next week's topic.
That's a good question. Let me see if I can find it for us real quick.
If I slip into my—
Feel like I should be doing a little song and dance right now. We don't want to leave it blank. Next week we're going to be talking about Publisher. There we go.
For people who are using a page, Publisher is the circle of curation. Just like the authorship is for profile. So we'll be talking about that aspect. And if anybody has missed an event, they're all housed on the Wingwoman Productions blog. Each of the posts I've popped in the viewer, the YouTube viewer, so you can watch along and see the things I referred to in those posts.
Yep, so you'll have the written content right there for you as well as the video, so you can get everything right there. Excellent resource. Thank you so much for creating that, Jeanne, too. It's really valuable.
Thank you. Oops, sorry.
Absolutely.
This is Marilyn Moran. If you're talking about website rank, you may want to check out the SEO toolbar by SEMrush. If you're talking about Google Author Rank, There you go, betaauthorrank.org.
Okay, and they're still not sure, like it says beta. You know Author Rank is coming, but we just don't know when, so that could be a little while yet, although it is on the horizon more and more.
Yeah, write good content. That's really what it comes down to.
Alright, well, we're at the almost 45-minute mark, so I guess I guess we'll sign off for today. Thank you all for coming as always. Today I'm coming to you from my office for a change. I'm sitting in a nice comfy chair, not on a stool in front of the refrigerator. But you know, you never know, that could change back to the kitchen as soon as someone installs a new kitchen for me. So, we never know. But thanks for coming. We're always happy to have your questions. We're happy to help you. If you have other questions, leave them in the comment bar like Jean says and we we will come back to them. If you have questions on other topics, you can always ping us, or if in the Food Bloggers Community, ask them in the Food Bloggers Community. Someone will answer. There's also some other great communities for questions. If you have questions about Google in general, there's the Google Help communities. There's an authorship community. There's a lot of places with great resources for you if you have questions you need answers for.
And Jana Nyström, facilitates one of them. So she's— hers is the G+ Expertise Group.
Yes, she used to be the Helper but I think they made her change her name and Expertise is much better. Anyway. Yep, so thanks again for stopping by and we'll see you next week and have a great week and get your questions ready for us.
Yep. Bye everybody!










