Dennis H. Lewis and a co-speaker break down Apple's Vision Pro launch strategy: $3,500 price, limited supply, and targeting wealthy early adopters. The device sold out on day one, a move they see as smart given uncertain consumer demand.
Questions this video answers
$3,500
May 28, 2025
They sold out on day one.
If you take Apple for example, they put out those Apple vision pros at $3,500 knowing that, hey, there's only a limited amount of them that we can make. Why are we, why are we going to try to sell them to, you know, the middle class person in America if we can sell them to the filthy rich people in the world and.
We only have a limited supply. Right. And we don't know yet if there's going to be mass market appeal for this product and it's probably not quite ready for mass market either. So it made, I mean, personally I think it's a brilliant business decision and I think it worked. I mean, you know, I don't, I doubt there's that many Apple Vision Pros in sitting on shelves, you know, waiting to be sold. I don't know how many they've made, but I'm pretty sure that they were able to.
Oh, they sold out on day one. Right.
And even, you know, as they've been manufacturing more or whatever, they've probably, you know, they can't, the systems aren't there to scale that anyway to make like they make iPhones. Right.