Excerpt from a video conversation where Dennis H. Lewis explains two primary use cases for online quizzes: (1) as lead-generation tools (personalized, higher engagement than static assets) and (2) as assessment tools for courses and educational materials. The speakers also note common personality quizzes that grow email lists by gating results behind an email address.
Who can benefit from using a quiz.
So I really think there's, there's kind of two big use cases. One is as a lead generation or a lead magnet. They are an amazing example of giving the user a personalized experience and then giving them some sort of a result at the end that helps them in their life. It's a lot more engaging and practical than a PDF or an ebook or maybe even a resource center. I don't know. So that's one use case. And the other use case is obviously, if you have courses, if you have educational materials, it's a way of measuring if your students have learned what they were supposed to learn in the lesson. So those are, I think, the two biggest use cases. There are probably more.
Yeah. I would say that the most common example that I've come across over the past probably 10 years, 10, 15 years, is the, you know, personality type quizzes that we've all come across online. Those are probably not very valuable, but they truly do show you how quizzes can really grow. Your email list, for example, because once you put people into a journey of say a, an 8 to 10 question quiz, it's very easy for you to then ask them to simply give them to give you their email address in exchange for the result of the quiz.