Dennis H. LewisAuthor, Cryptopreneur and Bubble Nocode Wizard

It may sound a bit counterintuitive... but start capturing whales first. #bubble #nocode

Name: It may sound a bit counterintuitive... but start capturing whales first. #bubble #nocode
Uploaded: 2025-06-04T21:36:20+00:00
Duration: 50 s
Channel: Dennis H. Lewis
Description: Dennis H. Lewis argues you should chase high-value customers first, then build mid-tier offers that deliver real value, and only go after cheap customers…

4 Jun 2025 · 1 min

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Dennis H. Lewis argues you should chase high-value customers first, then build mid-tier offers that deliver real value, and only go after cheap customers if you can serve them cheaply. Starting at the bottom makes everything harder.

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When you have gotten to the point in your business that you are consistently generating profits from great customers, from high end customers, then you can consider what is the value proposition that I can offer to the mid range customers? And make sure that the offer has more value than the price. And when you've satisfied that mid rise, mid tier audience, well, then if you want to go after a lower tier audience, do the same thing. Just make sure it doesn't require the kind of value. So if you can offer a product that still is cheap, but it doesn't cost you almost anything to, to, to deliver, to fulfill, then maybe that's a good, you know, maybe there's a business reason to do that. And you can, you can scale that way too. But it's a lot harder game to win. And definitely don't start at the bottom.