Dennis H. Lewis says on-page SEO tools like Serpy aren't enough to rank for competitive keywords. You need a topical map of all subtopics to cover, a comprehensive content strategy, and backlinks to build authority. It's the full puzzle, not just one piece.
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Serpy isn't enough to guarantee that you're going to rank especially for competitive keywords because it fixes all the stuff on your page, but it doesn't fix up all the stuff on your site unless you create content that is well structured, that is well thought out. It has high quality for every topic that is pertinent to what you want to rank for. So a topical map is really important because that gives you a guide. You know, if you want to rank for Web3 blogging, then you need to know all of the subtopics related to Web3 blogging that you need to publish content on in order to rank. Okay, now Web three blogging isn't all that competitive and it didn't require quite that much. But other topics, other applications are in more competitive niches and you need a comprehensive content strategy and you need a comprehensive authority building strategy to get backlinks to your website. And together this all fits in nicely as a complete puzzle.