Short conversational excerpt from a YouTube video (Apr 16, 2025) where Dennis H. Lewis and a co-speaker describe emailing Noah Kagan to request listing OptionTrack on AppSumo. Dennis reports receiving a reply within about 10 minutes that was negative in tone—prompted, they say, by a joking but provocative email subject line: “is appsuma racist?”. They clarify the message body was tongue-in-cheek and friendly, arguing the subject line caused the adverse reaction.
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In his book, Noah intelligently or unintelligently shares his email address and he openly tells you, hey, reach out to us. Let me know what you think about the book. And, well, we took that opportunity to reach out to him. And Dennis.
Let'S just leave it at. I got a response. 10 minutes. I think it was 10 minutes from the time I sent the email until I got the response from Noah. Unfortunately, the response was not.
Very, how would I say? It wasn't a loving.
Oh, he hated you.
Yeah, he hated you.
No, but here's the thing, okay? I knew that Dennis had reached out to Noah and my expectation was that we were simply not going to hear back from Noah. And, you know, Dennis one day reached out to me. I think it was like one or two days after we had spoken about reaching out to Noah to see if we could get OptionTrack listed on AppSumo. And he just sent me a snack message that said, hey, Noah reached out. He's not happy.
And of course that begged the question, well, why wouldn't be happy? I mean, the worst thing he could that could have happened is, well, guy just said, no, we're not listing bubble applications. But why wouldn't he be happy? And here's where Dennis forward me the email that he has sent to Noah. And the email subject was, is appsuma racist?
And of course that.
But hey, now to my defense, once you read the email, it was obviously very tongue in cheek. It was not about race in any way. It was nothing about being racist. It was just about, hey, I feel like you're discriminating against bubble applications. And by the way, you're a great guy. I love AppSumo. It wasn't.
The tone was really friendly.
Yeah, but, but I think the subject line kicked him in the balls. He did read the email, eh?
And I have to say, man, it was a genius move on your behalf because no one must get 200 daily emails and he opened yours.