Dennis H. LewisAuthor, Cryptopreneur and Bubble Nocode Wizard

What comes first... Product or Marketing?🤨 #bubble #AI

10 Apr 2025 · 0 min

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0:02

Short conversational clip (YouTube) where an interviewer asks Dennis H. Lewis whether product or marketing comes first. Lewis answers that product and marketing come together, notes that Microsoft succeeded historically with weak products but strong marketing, and observes that a great product with poor marketing can succeed but it is difficult.

What comes first, product or marketing?
No, they come together. They're both necessary.
Can you be successful with a shitty product and a good marketing campaign?
Well, Microsoft did it for an awfully long time.
Can you be successful with a great product but a terrible marketing campaign?
It's possible. It's hard.
Do you think it's harder?
I think they're both really essential. You need to have a good product.

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