What @iampepemartin has accomplished with @minimalismbrand is outstanding.

There's this Spanish brand that did something very interesting a couple weeks ago. Their brand is called Minimalism. And they sell minimalistic clothing. No logo, essentially, just short sleeves, hoodies, jeans. But they're all very, like, simple. It's like, very minimalistic. And one of their mantras is that they never run sales, they never run discounts. They don't even do Black Friday. Like, their clothes are what they are, and they're really high quality. Like, a regular T shirt is probably like about 30 bucks or something, which is not too expensive either, but. But it's. Yeah, it's not 10 bucks or. Or.

Or five.

And one of the things that they did a couple weeks ago is they sent everyone out an email saying that the prices of their backpacks were actually going to go down. And they did that explaining the reason why. Like, hey, the manufacturers that we work with in, I think it was, I don't know, in Vietnam or something, they're actually giving us a better rate at the. Putting it all together or whatever it is. And it sort of made me feel good. Like, I actually kind of really liked the transparency of them breaking apart. Why they're bringing down the prices of their backpacks down. And also, they were really smart at actually telling their customers, we typically let you know when prices are going up. That's how most businesses do it. But we want to tell you why they're going down as well.

Sure.

I thought that was really smart.

Yeah, that's a honest way to do business.

I was gonna say, I think like that. That small little email transaction of letting me know how transparency in your company works. I sort of appreciated it.

Especially if you're in the States lately and all you get are emails saying, you know, well, the tariffs are gonna make your prices go up.

Yeah.

Which is, you know, unfortunately, the. The truth.