100: 5 Unique Evergreen Sales Funnels to Help Increase Your Revenue

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Welcome to the Course Creators MBA podcast. I'm your host, Dr. Destiny Kopp, and I help business owners increase their revenue with digital products and evergreen sales funnels. In this podcast, we go deep into the product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Before I begin our show today, I want to let you know that this episode is sponsored by our popular Evergreen.

Funnel program, which helps you turn your.

Digital product, which is your online course, or membership, into a revenue generating machine with an evergreen sales funnel that runs on autopilot. You can learn more about the evergreen funnel by by visiting the link in the show notes. Let's jump right into our show.

Hey guys, Destiny here. And in this podcast episode, I'm going to be walking you through five different examples of evergreen sales funnels that I have used in my business and love. Now, one thing I will just mention is all of these sales funnels work, they're just different. Some of these evergreen sales funnels, I'm using other people's audiences to drive leads into my business, and some of them, I need to work to get the leads into that particular sales funnel. Now, in the next podcast episode, I'm going to be talking about traffic strategies to drive traffic into these evergreen sales funnels. So that is one that you will definitely want to listen to too. Okay, so let's get started. The first sales funnel that I want to walk you through is what I call my course marketplace, Evergreen Sales Funnel. And basically it looks like this. You post your course or you have your course for sale on a course marketplace. Okay, so I'm going to give you some examples here and walk you through the differences between why I would recommend one course marketplace over another. Okay, so a course marketplace is like Udemy AppSumo Skillshare. I mean, there's tons of them in the market. Udemy, for instance, if you have your course for sale on Udemy, you have a student who goes, signs, they sign up for your course, they go through your course, but you don't get their information, you don't get their name, you don't get their email address. All of that is done through Udemy. Okay? I, on the other hand, have my course or some courses that I have to offer are on appsumo. And here's what's different about that. When somebody goes to purchase one of those courses on appsumo, they sign up for it, they pay through appsumo, but then we have Integrations that are set up between AppSumo and my business, where they are added to my online course in Kajabi and they are added to my email list so I get the student information and I can upsell them in the future additional products that I offer. So that's the difference between a course Marketplace like AppSumo vs Udemy and the reason why I like offering my courses on appsumo. And I've had. Definitely have had success. Success there is I'm getting paid, right? So I'm getting paid from appsumo for the courses that people have purchased, but I also get the student information. So they're on my actual online course platform in Kajabi. So it's really like I'm getting leads into my business that I'm also getting money for, which is absolutely awesome. So that's one evergreen sales funnel that I have set up in my business for several courses at the moment. The second evergreen sales funnel that I have set up that uses other people's audience is my book funnel. So I have a book on appsumo. It's called launch your online course business in 90 days or less. So somebody will come to Amazon, they will purchase the book, and then inside the book, I have a lead magnet that they can sign up for. And this is an audio course that goes along with the book. So a lot of people will definitely, you know, sign up for that lead magnet because they want to get the audio version and just want to listen to it through their podcast player. So they'll sign up for the lead magnet. And of course, then they'll be added to my email list. So that is my second evergreen sales funnel. And again, in that particular sales funnel, I'm using other people's audience to drive traffic into that sales funnel. The third evergreen sales funnel that I have used in my business is what I call a mini course funnel. Now, mini course funnels work great for me because my students love online courses, right? They're online course creators, so they absolutely love learning through online courses. So I have several different mini courses set up that I use occasionally for an evergreen sales funnel. Now, I would say that every online course creator out there needs to have a mini course in your back pocket. And there are so many ways that you can use a mini course. You can use it as a tripwire, which we'll talk about in just a second. You can sell a mini course directly from your website. You can sell a mini course through email. You don't generally, you don't need a huge live launch or you know, a big webinar or any. Or a five day challenge to sell a mini course. Right. They're easier to sell like through email and posting on your website. You can also use a mini course in an evergreen sales funnel if you are, let's just say you are participating in a summit as a speaker and, and you want to donate a premium digital product in the All Access Pass. A mini course is a great way to do that and get leads into your business. The fourth evergreen sales funnel that I absolutely love, and it's one of my favorite ones, is a webinar evergreen sales funnel. So basically you have a recorded webinar, maybe even one that you've done live in the past. People go to your website or sign up for a link that you have on social media. They sign up for your webinar, they go to your thank you page, which might have the time that it's starting. And generally these are on demand webinars. So they might start like every 15 minutes or it might start right away. I like to have mine done in increments so it gives them an opportunity to kind of get ready and set up for the webinar. And then there's also a replay page where people can go back and revisit and watch the webinar if they did not get to finish it all at once at that particular time that you had set up for them. So evergreen webinars are wonderful. I've actually found a tool recently where we have set up three different evergreen webinar funnels here lately. And I was looking at the data on those funnels just this past week and I was very surprised, like pleasantly surprised at how well those evergreen webinar funnels were doing in terms of the registration page conversions and the percentage of people that were actually completing the webinars. It was amazing. And that tool that we're using for those, if you're interested, is webinar kit and I will have the link for that in the show notes and also if you're interested in kind of funnel hacking. And I love going through people's funnels because I like to see how they're working. We do have a masterclass and I'll also include those links in the show notes on learn how to sell digital products on automation without live launching or even lifting a figure. So I will show you how that particular system webinar kit is working. If you want to sign up for that masterclass, you can just go through and go through it just like a, you know, like your End user would go through it. Because I always like to test out tools and kind of see, do I like how it's set up, do I like what they're doing before I actually use it in my own business? Okay, so number four, that was the evergreen webinar sales funnel. And then number five is where I want you to start if you don't have an evergreen funnel set up in your business today. So here's where I want you to start. I want you to have or set up a lead magnet sales funnel. And it'll just be whatever lead magnet that you either have one today or you're in the process of creating one. So it'll be a lead magnet that you want to use to build your list for a future online course or an online course that you have today. Now, I know a lot of you may still be creating your online course. You might not have it finished. So think about what you can do and what you can set up to attract your perfect student for that future online course. Okay? Now once you get that, set up that basic lead magnet with the welcome sequence, the next step that I want you to do on this is to have your tripwire. And basically what a tripwire is, it's a small, low cost digital product that will be on the thank you page of your sales funnel. So basically the your person who's coming to your landing page, so they go to the landing page for your free lead magnet. And then on the next page you would generally have like a thank you page, like go check your email. That's where I've sent your PDF or worksheet or workbook or whatever you're doing. So instead of doing that on the thank you page, you're going to have basically a mini sales page for your tripwire, your digital product. And at the top, and I'm sure you've seen those at the top, it's going to say something like, wait, before you go, I have this special offer that I think you're going to be interested in. Okay? And then you'll have your sales page set up for people who purchase. You will, you know, go ahead and deliver whatever you just sold them. Maybe it's a mini course, maybe it's a, you know, like a small digital product. You'll go ahead and deliver them, add them to your online course platform if that's where you're delivering the product. And then at some point in the future, you can upsell them. Right? Any products or services that you have to sell. So those are our five examples of Evergreen Sales Funnels. And in the next podcast episode, I'm going to walk you through traffic strategies that you can employ to get traffic into these funnels, right? Because if nobody knows that you exist, they're not going to be going through your funnel, right? They won't be signing up for whatever wonderful webinar or, you know, whatever you're offering them as that free gift. They're not even going to know about you to sign up. So it's very important that we focus on traffic strategies to drive traffic or people through these sales funnels. If you have any questions whatsoever about Evergreen Sales Funnels or the ones that I've talked about in this podcast episode, please don't hesitate to reach out to me on LinkedIn or Instagram estinicop. That's destiny with an I at the end, not a y. And I'll be happy to answer any questions that you have. Bye for now.

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