101: 11 Traffic Strategies for an Evergreen Sales Funnel That Won't Cost You a Dime

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Welcome to the Course Creators MBA podcast. I'm your host, Dr. Destiny Kopp, and I help business owners increase their revenue with digital products and evergreen sales funnels. In this podcast we go deep into the product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Before I begin our show today, I want to let you know that this episode is sponsored by our popular Evergreen Funnel program which helps you turn your digital product, which is your online course or membership, into a revenue generating machine with an evergreen sales funnel that runs on autopilot. You can learn more about the Evergreen Funnel by by visiting the link in the show notes. Let's jump right into our show.

Today we're talking about organic traffic strategies for your evergreen sales funnel. In the previous episode I walked you through five different types of evergreen sales funnels and also talked about a few unique types of funnels that most people aren't even aware of. So if you haven't had a chance to check out that episode, I'll put the link in the show notes so you can binge it right after this one. Today we're talking about traffic strategies to get eyeballs on these funnels because if folks don't even know that you exist, how would they even find your lead magnet to go through your funnel? So jumping right in. The first traffic strategy is your content. We all know the saying that content is king, but most importantly, your content is how people will find you when they do a search on Google, on Pinterest or whatever search engine they're using. This is why blogging or podcasting and posting on social media is so very important. In fact, I feel so strongly about the importance of content for online course creators or just digital product creators in general, that we developed our One Click MBA membership around providing this pre written and template type content that can be customized for your business so that you have a consistent publishing schedule around your content. Now if you'd like to learn more about the One Click MBA membership and how we can help you save a ton of time creating content, I'm putting that link in the show notes and you can definitely check it out. Now the next strategy is is free pr. And here's what I love about pr. It not only drives traffic, it builds your authority at the same time. Now here you're going to want to focus on guest podcasting and speaking opportunities. You can also do guest blogging and written interviews. But what I found with those is that can take a ton, a ton of your time. So that's why I prefer to reach out and see if somebody is willing or wants me to be a guest on their podcast. So that is generally the route that I go. And of course, honestly, I just love podcasting, right. Because I'm doing it now, so I'm very comfortable with it. But maybe if you like to write, maybe guest blogging would be a perfect fit for you. The other thing that I found that really doesn't take a ton of my time, but is doing like quotes or type of written interviews for high authority sites where they have a link back to your website. So not only does your quote or whatever you've written, maybe it's a few paragraphs that you're adding to kind of a roundup on that high authority website that'll give you a backlink to your own website, which is going to help with your domain authority. Now if you'd like to see some examples of free PR type opportunities that I have done in my business just to kind of spur your inspiration and to understand exactly how I'm going about this, I'm going to put the link to my media page on our show notes so you can check it out. Okay, so the last way to drive organic non paid traffic to your evergreen sales funnel is through borrowed audiences like collaborations and affiliates. Now I'm going to stop right here for a second and make a comment. So. So we've talked about the content marketing and we've also talked about free pr. So those two categories, content marketing, I just want you to know that's more of a long term type game plan. PR generally can be more long term. You might see some short term benefits in there too, but that can be a little bit more long term. But if you are just starting out and you want to grow your email list and drive traffic into your funnel the fastest way possible. What I want you to do is focused on using borrowed audiences, but mostly collaborations with other business owners in your niche. Okay, so. So one of the best ways I have found to grow your email list fast and get traffic into your funnel is by participating in an industry bundle. And I feel so strongly about this that I set up one of our brands called Hobby School. And that brand is there to help digital product creators grow their audience through this model. And basically here's how it works. And there's different ways that you can set up these industry bundles. They can be free bundles for the end users or they can be paid bundles where the people that are promoting them not only get paid for promoting that bundle, they also get the leads from that bundle. So as an example, we are currently working on a bundle in hobby school. It is called Mindful Living. It is in the health and wellness industry. And we have gone out, I should say I haven't done it, but my virtual assistant did all of this for me. She went out and found experts in the health and wellness industry and invited them to participate in this industry bundle. So they will donate a premium digital product to the bundle, every single one of them. So I think we have around 25 contributors now. They will donate a digital product to the bundle. We'll package that up into an online course and then we'll market it. So we'll provide all the contributors, all of the marketing. So they'll get all of the email swipe files that they can customize. We'll do the sales page, we'll give them all the social media content, all the images, and they'll go out and promote that to their audience if they sell any, which I know they will. So once they say they sold 10 of them, they're going to get a certain affiliate commission from the 10 that they sold. Now the end user who purchased the digital bundle will go into that learning box or into that online course. They will sign up for the resources that they want. Okay? So when they go to sign up for that resource, they will sign up on the landing page for that particular expert. So they're getting on that experts email list. We're all GDPR compliant, right? Because they're getting permission from them to get on their email list and they're delivering the digital product. So that's how they can grow their email list but also get paid that affiliate commission at the same time for selling the digital bundles. Okay. Now so that is how that works. And I there's different types of businesses out here who do these bundles. If you are looking to find some of them. I have a blog post on Hobby School that I will link into the Show Notes just to give you a list of some other people who are working on these bundles so you can find one in your industry and you know, look to participate in something like that. So speaking at a virtual summit is another way to collaborate and use shared audiences to grow your email list and drive traffic to your funnel. And I think this is a great way to get your name out there to build your expertise to collaborate with other speakers. I highly, highly recommend this virtual summit search. And I will put that link in here. I have my information up on that website and that's where a lot of people go and look for speakers in virtual summits. So the other thing I would say is that when you are ready to sell your online course, think about finding affiliates to promote your lead magnet. Let's just say it's a webinar that you've put together now. You're going to be responsible for all the marketing, right? So you'll give that affiliate the information so that people can sign up for your webinar. You'll do all of the follow up emails. But for anybody who purchases your online course through that funnel, you will give the affiliate a percentage of that sale for actually promoting you and putting you out there in front of their audience. And then of course you can use other people's audiences. Like what I've done with offering my course and courses on appsumo and my book funnel for my digital ebook that's on Amazon. I talk about those a little bit more in our previous episode. So there you go. These are the best organic non paid traffic strategies for getting leads into your evergreen sales funnel. And I would love to know what is your favorite traffic strategy and how is it working for you? Go ahead and shoot me a DM or message me on LinkedIn. I would love to hear from you. Bye for now.

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