112: 12 Must-Have Emails in an Evergreen Webinar Funnel

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Welcome to the Course Creators MBA podcast. I'm your host, Dr. Destiny Kopp, and I help business owners increase the revenue with digital products and evergreen sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Let's jump right in to our show.

Welcome to the Course Creators MBA Podcast and we are in our series where we're talking all about evergreen sales funnel. And today in this episode, number 112, I'm going to walk you through the 12 must have emails for your evergreen webinar sales funnel. And one thing I do want to mention before we get started here, if you don't have a recorded webinar in your evergreen sales funnel, that is perfectly fine. So your email sequences may look a little bit different, but for the most part, you're going to follow the process that I'm going to walk you through in our episode today. Now, one of the first things that I want to mention is when somebody signs up for your lead magnet, the absolute worst thing you can do is to basically ghost them, right? And never follow up with them. So creating an email automation for each lead magnet that you have is important in creating a relationship with your email email subscriber and keeping your name at the top of their mind. Because if you fail to stay in touch, they're going to miss out on your offer and they're just going to forget about you or how you can help them. So automations are evergreen emails that are scheduled to email out at certain intervals, right? Like every three days or once a week. But since we're talking about emails during an evergreen sales funnel where you're making an offer or offers throughout the sales funnel, for the most part, a daily schedule or every other day is recommended. But I don't want you to get overwhelmed on this because what you're going to do, you're going to write out your emails and you're going to scan schedule them in your email service provider. So it is super, super simple to set this up and you're not having to like sit at your desk every day and, you know, make sure all your emails go out because you're going to set them up in your email service provider, you're going to set up all the, all the automations and you're basically, you know, going to be able to forget about it. I mean, you're going to have to go back and optimize and Figure out what's working and what's not working, but you're not going to have to mess with it once you set it up. Now, email number one, and I'm going through the list now where we're talking about the 12 must have emails. Email number one is the one that people open the most, and that is the thank you for signing up email. And that one is delivered immediately upon signup and it will include the download link for your free lead magnet. So in that email, you're going to want to include a little bit more about your lead magnet, how to use the lead magnet and you your promise transformation, right? What they're going to achieve by utilizing that lead magnet that you're giving them. Okay? And then in the second email, I want you to remind them to download their lead magnet or whatever you're doing if you want them to go to a website to watch a, you know, short video or whatever. And then I would also give them some action tips related to your free gift that you gave them. And then in the third email, you're going to continue to nurture and educate them. You can point them to some additional blog posts or podcast episodes related to the topic of your lead magnet. Very similar to what I've done in this planner. You know, in the planner that I have for mapping out your profitable evergreen sales funnel, I'm also pointing people in that to other podcast episodes. So I have them in the planner itself and I also have that in the email sequences that are going out now. In the fourth email, you're going to invite them to your recorded webinar and then show them how they can register for it. And then email number five is going to be sent the day after they register for the webinar. And in this email, you're going to include the webinar replay. So it's going to basically say something like, here's, here's your webinar replay. If you have any questions, let me know. You know, in this webinar, you know, you're giving them in the webinar an invite to join your course or your signature program or your coaching program or whatever you're doing. You can also include the sales page link there. But, you know, that's when you're going to encourage them to either re watch your webinar, maybe they've already watched it and they want to go back through it and kind of learn a little bit more, or if they didn't get to watch it or they didn't get to finish it, or if they got distracted, maybe their kid came in the room, they can go back and finish it. Now after that webinar replay email, you are going to continue your automations with your, what I call your sales retargeting emails. And these are going to be sent to your non purchasers. Now one thing I do want to mention is if somebody actually purchases your course after watching the webinar or your program and they sign up, you want to make sure that in your automations you tag any purchasers and you take them out of your sales email sequence. So that is extremely, extremely important. Right? Because you don't want people getting your sales emails after they've already purchased your product. They're going to, you know, email you back and say why are you, why in the world are you sending this to me? Right? I have already purchased that. And then the remainder of your emails in your evergreen funnel are going to be focused on your paid offer. So here's what you're going to include in them. You can, you know, have one that shares customer testimonials. You can have one that covers objections. You can have one that highlights any course or program bonuses. You can also have one that answers any frequently asked questions. And then of course on your last day you're going to want to have your cart close reminder emails. So you're going to want to send one out early in the morning. Then you're going to want to send out one maybe you know, five to six hours later. And then at night, maybe between like 6 and 8pm at night, you're going to want to do a last call cart close email. And don't be afraid to send out those cart close emails on the last day because people need reminding. Now the other hot tip that I want to give you here is just because someone isn't interested in watching your webinar doesn't mean that they won't become a customer. Okay, let me say this one more time. Just because someone isn't interested in watching your webinar or you know, Sitting through a 60 minute or 90 minute webinar doesn't mean that they don't want to sign up for your paid product program. I will tell you that I have rarely, rarely in my life watched a recorded webinar. But I have purchased people's courses and programs just because I definitely love the content they were doing. I love, you know, the offer that they were presenting to me. So what I would encourage you to do is just because somebody doesn't sign up for your webinar or watch Your webinar doesn't mean that you can't, you know, circle back to them and offer them the opportunity to still join your course. So that's another email that you want to make sure that you are sending out. Okay. The other hot tip that I want to give you is that your evergreen sales funnel does not have to be a long, drawn out funnel Funnel Generally around 10 to 14 days is sufficient for most offers out there. Okay. So doesn't have to be super long, super withdrawn out. It also for your non purchasers, you can go back to them, you know, three months, six months down the road and circle back to them and say, you know, do you want to, you know, sign up and watch this free training? You know, so you. Just because they don't purchase initially doesn't mean that they're not going to purchase in the future. Now in the planner that I have for you where you can map out your profitable evergreen sales funnel, I have all of this written out. So every single email that you're going to need is in that planner. So definitely download that planner if you have. Not yet. Now the other thing that I do want to mention is if you'd love to have another set of eyes on your email sequences in your evergreen sales funnel, definitely check out our digital Product Accelerator program. I love, you know, working with folks and going into their email service provider and looking at their email sequences. We can talk about the copy, we can talk about the subject lines that you have that you may want to test and kind of, you know, test different ones and see which one's working. We can look and you know, when you're ready to actually optimize your sales funnel, we can go through all of your email sequences to see which ones people are opening and to see where people are dropping off. So there's a lot of things that we can do there. And I will put the link for the digital Product Accelerator program in the show notes for this podcast episode so you can check that out to see if you would like to talk, you know, ask me a question or learn a little bit more about it. If you have any questions about this episode or the digital Product Accelerator program, feel free to reach out to me on Instagram Stinycop or you can DM me on LinkedIn and I'll put those links too in the show notes so you have them. Bye for now. Thank you so much for joining us today. I hope you enjoyed this episode. If you love the show, we'd appreciate a review on Apple Podcasts or your favorite podcast platform and show us some love there. Have a great rest of your day and bye for now.