114: The Step-by-Step Evergreen Funnel Map

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Welcome to the Course Creators MBA podcast. I'm your host, Dr. Destiny Kopp, and I help business owners increase the revenue with digital products and evergreen sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Let's jump right into our show.

Welcome to the series where we're talking all about evergreen sales funnels. And we are in episode number 114 where I'm going to be walking you through the step, step by step evergreen funnel map. Now, if you'd like a visual representation about what I am talking about here, you need to make sure that you grab your planner where I walk you through how to plan your profitable evergreen funnel. Okay, now over this series we've been talking about everything that you need for your evergreen funnel. So we've talked about your how to plan out your offers, how to come up with your lead magnets that you need for your evergreen funnel. We've talked about your emails that are needed, we've talked about the sales page and all the key elements that you need in your sales page. So now I'm going to walk you through how all of this fits together. Okay, now in this example here, I'm going to use a recorded webinar funnel in this example. Now, recorded webinars are one of my favorite evergreen sales funnels because in a webinar you can demonstrate your expertise and build that know like and trust factor quickly and easily. I'm also going to assume that in this funnel we have a low commitment lead magnet, like a PDF, maybe include some type of video along with it which leads into the webinar invite. Okay, so kind of painting the picture for you on how we're structuring this particular sales funnel. Okay, now this particular webinar evergreen sales funnel can be set up with just a few key tools and we're going to be talking about these tools later on in this series series. But first let's walk through these steps and like I said, if you want a visual representation of this, you can grab our planner. And on page 25, you're going to see a really pretty picture about how all of this is laid out, including the timing of when all the emails go out. And I'm going to kind of talk about that during our conversation here today. But, but I want you to, you know, grab that planner so you can see how all of this fits together visually. So what's going to happen in a webinar. Evergreen sales funnel is your ideal student or client or coaching kind of coaching client is going to find you in your lead magnet, maybe through social media, maybe you were a speaker at a virtual sense summit, maybe you were a guest on somebody's podcast, maybe you posted it in a Facebook group and they found it and they're like, you know what? I want this. They go to your opt in page or your landing page, they input their name and their email, and then from there you're going to tie them in to your email service provider. So you're going to tag them, basically saying that they've signed up for this lead magnet and you're going to send out your confirmation email. And in that confirmation email, they're going to be able to access their free gift. So basically what you've promised them. And then from there in your email service provider, you're going to start your automated nurture sequence. And basically what you're going to have here, and there may be some nuances here, but basically what you're going to have here is around three emails to nurture and educate them. And I have timing of when you can send those out, generally around like two days so they get the confirmation email. Maybe like two days later you send out a nurture and educate email. Then maybe two days later you do another nurture and educate email. And then from there, maybe two days later, what you're going to do, you're going to invite them to your recorded webinar. So then they're going to click on the link to access your recorded webinar on that. You're also going to have a button on this page and at the end of your webinar, you're going to direct them to the sales page for your course. You're going to pitch your course or program, coaching program, or however you have it set up, whatever that call to action is, you're going to have the link to go to your sales page. And then the very next day you're going to send them the replay link because there's going to be some people that for whatever reason, they didn't get to finish watching your webinar. Or maybe they want to go back and revisit the information, or maybe they were just distracted, maybe they had kids kind of pulling on them or they had to go do something. So you're going to send them the replay link. One caveat that I want to mention here is if they purchase, or once they purchase at any time throughout this evergreen sales funnel, you're going to take them out of the sequence because, right, you don't need to send them all these sales emails if they are already purchased. You're going to tag them as somebody who's purchased the course so they're a student of your course. And then from there you're going to start your course onboarding email. So they're still going to be getting emails for from you. They're just different type of emails. Okay, so let's assume they haven't purchased yet. So the very next day after they, you know, sign up and watch your recorded webinar, you're going to send them the replay link. And then assuming they haven't purchased yet, you're going to continue to send out your sales emails. Now in these sales emails you can include like one that is speaking to objections that they may have. You could do like another one that's related to FAQs. You can do another one where you're highlighting some customer testimonials. Now throughout here, any links that you have that go to your sales page, you want to be monitoring these in your email service provider. So if they've clicked on your sales page, you want to tag them in your email service provider so you can see that they have clicked on your sales page. Or if they went to your cart and they abandoned it, you want to make sure that you are identifying those people so you can go back to them at some point in the future. Say, oh, I noticed that you clicked on my sales page. I just want to follow up with you to see if you had any questions or do you want to send me a dm? You know, I'm more than happy to answer any questions that you have or would you like to get on a phone call or, or a zoom call to discuss more. So there's a lot of different things that you can do even in an evergreen sales funnel to still have that personal connection with people who are going through it. And I will tell you, I've done all of these strategies that I'm talking with you about today and they work especially for the higher price programs. Now I don't generally have to do it for my low priced offers, but if you're selling a course that costs $1500 or $2000, sometimes you have to do a little bit more hand holding even in evergreen sales funnels. Okay, so that is some things to think about. Now the other thing that I just want to mention here is on your cart club close date and remember, I've been preaching throughout this series that you still need to have a deadline, even in an evergreen sales funnel. So on your cart close date, you're going to send out an email. Early in the morning, you're going to send out another cart close type email about five hours later. And then at night, on the same day that your cart is closing, like between maybe 6 and 8pm you're going to send out a. One final reminder. There's been studies out here that you know, you need to continue to tell people the cart is closing. They're not going to see, they're probably not going to see all the emails and they're definitely going to procrastinate. So we do this in live launches. You can you do it also in evergreen sales funnels and you will find that the majority of your sales will come on your cart close date, even in an evergreen sales funnel. So there is something to be said for having a deadline. Now, if you have any questions on how to set up your evergreen sales funnel, you know, feel free to kind of DM me. I'm happy to go through and answer any questions that you have about the planner. I love this planner. We go into so much information about helping you set up an evergreen sales funnel. If you just need somebody to kind of hold your hand and if you want another set of eyes on your business, on your funnel, on your offers, what we can do this in our digital product accelerator program. I love working one on one with people on their evergreen sales funnels. It's like one of my favorite things to do. I will put the link for that program in our show notes here. If you have any questions about it, feel free to DM me or you can apply and set up a call and we'll chat about it. And just to see if that program is right for you. Bye for now. Thank you so much for joining us today. I hope you enjoyed this episode. If you love the show, we'd appreciate a review on Apple Podcasts or your favorite podcast platform and show us some love there. Have a great rest of your day and bye for now.