116: What Tech Is Needed to Set Up Your Evergreen Webinar Funnel?
22 May 2022 · 11 min
Dr. Destini Copp walks through six tools for running an evergreen webinar funnel: WebinarKit for hosting and analytics, ConvertKit for email automation, Deadline Funnels for scarcity, Provenly.io for social proof, Jasper for AI copy, and Leadpages for landing pages.
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Welcome to the Course Creators MBA podcast. I'm your host Dr. Destiny Kopp and I help business owners increase the revenue with digital products and Evergreen Sales funnels. In this podcast we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Let's jump right into our show.
Welcome back to our series where we're talking all about Evergreen Sales Funnel and we are in episode number 116 where I'm going to walk you through what tech is needed to set up your evergreen webinar funnel. Now if you haven't grabbed it already, I want you to grab your profitable Evergreen Sales Funnel planner. And in this planner in appendix C I have all of these tools listed and I go in a little bit more detail there. So if you haven't grabbed your planner, definitely do that. I will put the link for for it in the show notes. Now my number one recommended tool for an Evergreen webinar funnel is Webinar Kit. Now I love and use webinar kit for my Evergreen webinars. It is simple to set up and I can upload a new evergreen webinar in just a matter of a few minutes. Now Webinar Kit will host your webinar registration page, your thank you page, your replay page. So all of that is hosted in their system. They also have some detailed analytics so you could pull date, you know basically the data that you need to analyze so you know the conversion rate of your landing page, your webinar attendance rate, the average time in webinar and they have a ton of analytics in there for you. So with webinar kit you can have an automated recording live like type just in time Webinar funnel. The best thing that I love about webinar kit and this is at the time that I'm recording this is they have a special one time pricing so you don't have to do a monthly subscription for it. So they have a limited time offer a one time pricing so you can just pay for it and you have it forever so you don't have to have that monthly subscription fee. Now the other thing that I have in the planner, so if you grab it in the appendix, I have a free training in there for you where you can watch me and watch me set up an evergreen webinar in webinar kit in just a few short minutes. I think I don't remember exactly but I think I did it within like 15 to 20 minutes. So super, super simple. So my next recommended tool for an evergreen sales funnel is ConvertKit. So in your evergreen sales funnel, you need an email service provider that handles tags and automations so you can continue to reach out to your new lead until your cart closes. Now, I've tried other email service providers, but I keep coming back to ConvertKit. So if you're just starting out, they have a low cost monthly subscription plan for you that you can kind of, you know, test it out and see if you think it will work for you. But hands down, ConvertKit is the email service provider that I recommend for evergreen sales funnels. And I do have a link where you can get a free trial and just play around with it. Now, the third recommended tool which we talked about in this Evergreen series here is Deadline Funnels. So, you know, if you've been around with me at any time, you know that a deadline will increase your conversion in your evergreen sales funnel. So putting that deadline in there, you're going to see higher sales because if you don't give people a deadline, they are not going to make a decision. And we know also from our previous podcast episodes that you can do this authentically and ethically with Deadline Funnels because this is software that works along with your email service provider like ConvertKit and your sales funnel builder. So whatever you're using in your sales funnel, it's going to track those leads going through your sales funnels. And once they've hit that deadline, they won't be able to purchase that offer that you had. Maybe it's a lower price offer. You can still allow them to purchase, but maybe the price is higher. Maybe they won't get that bonus that you promised them if they had purchased by the deadline. So Deadline Funnels will, you know, make it sure that everything runs smoothly in your evergreen sales funnel and keep your sales funnel, you know, your promises in your sales funnel. I should say authentic and ethically. And I do have a free trial also for Deadline Funnel, which I will put the link for that in the show notes. Now, my fourth recommended tool is a social proof tool. Now you can put this tool on your landing pages, like your registration page for your free lead magnet. And it'll basically say, you know, Jim recently registered for the webinar or Jim recently signed up for whatever tool that you have. And that really just lets your landing page visitor know that his or her peers trust what you're doing. So it's giving you that social proof there. You can also put it on your sales pages. So maybe if you have a tripwire sales page. You put that social proof on there, it will show other people, okay, other people are buying this, so they trust her or they trust him. And the tool that I recommend for this is provenly IO. Oh, now moving on, my recommended tool, which we've talked so much about this throughout this series is Jasper. So I highly recommend using an AI writer like Jasper. You can use it for your landing pages, you can use it for your sales page, your email copy. You know, I use it for other things even like writing blog posts, podcast, show notes. I mean social media captions, website copy. I mean, there's so much that you can use an AI writer like Jasper for. And it, you know, if you don't have the money to like hire a copywriter for your sales page, you're going to need help. So you're going to need a tool like Jasper. So moving on, my number six, my last recommended tool for your evergreen sales funnel is a landing page builder like leadpages. So you know, I've talked about in the past these templates, these landing pages have been proven to convert. They have been designed perfectly to get people who are visiting that landing page to sign up, put their name in their email address in. And moving on, you can even put your sales page in landing pages. So you can, you can use a landing page builder like Leadpages for a bunch of different things. Now if you go to LeadPages, there's a lot of different templates for you. There's webinar templates, five day challenges templates, ebook templates, PDF video series. I mean there's tons of, tons of templates for you there. So there you go. There are. Those are my six recommended tools for setting up your evergreen webinar sales funnel. Now a couple other things I just want to mention here, grab your planner. I'll have the links for the free trials for any of these tools in that planner. Also put in the show notes just so you have it there. I do have some additional trainings that are available on some of these particular tools, but a lot of them are super, super easy to set up. Now if you have any questions or if you would love somebody kind of at your side as you're setting up your evergreen sales funnel, definitely check out our digital product accelerator program. We are currently taking applications for it. You can go to the link that I have in the show notes just to learn a little bit more about. I know it is difficult sometimes when you're an online business owner and you're out there by yourself doing this all alone. Sometimes you just need somebody to kind of bounce ideas off of or you know, just say, take a look at this. What do you think? What do you think of this sales page? You know, what do you think about how I have set this up? Is this going to is this the best way? Is this what we should start out testing? It is is quite frankly, it's difficult doing some of this just by yourself. And if you would like some hand holding and somebody at your side helping you, maybe that digital product accelerator program is perfect for you and your business and where you are today. And I'll put that link too in the show notes. Bye for now. Thank you so much for joining us today. I hope you enjoyed this episode. If you love the show, we'd appreciate a review on Apple Podcast or your favorite podcast platform and show us some love there. Have a great rest of your day and bye for now.