120: How Your Evergreen Sales Funnel Can Help Recession Proof Your Business

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Welcome to the Course Creators MBA podcast. I'm your host, Dr. Destiny Kopp, and I help business owners increase the revenue with digital products and evergreen sales funnels. In this podcast, we go deep into product and marketing strategies for digital product creators. We cover everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. Let's jump right into our show.

In episode number 120 on the course creators MBA podcast, I want to talk with you about how you can use your evergreen sales funnel to recession proof your business. Now, I don't pay a ton of attention to the chatter in the online world generally. I just keep my head down, I listen to my audience and I make sure that I'm serving them. But there's been so much talk about a recession lately and depending on who you talk to, we're either currently in a recession or or we're headed to one soon. And I've even heard of entrepreneurs, you know, ones that I would have said were pretty successful in the past, closing down their online business and pivoting to do something else just because it was getting too hard. Now, I'm old enough to have lived through the recession back in 2008. So if any of you were around in that time, either in your business or maybe you were in the workforce, then you know that that was a tough one for many folks out there. My family didn't get affected by that recession, I think partly by our planning, our saving, but mostly by diversifying our income. And I'm doing that the same thing this time. So here is what I want for you. As we move into the third quarter, which is only about a week or so away, I want you to re evaluate your business goals and think about what you need to recession proof your business, mostly by looking for ways to diversify your income. And I'll give you an example of one of the things that I'm currently working on and that is looking to possibly convert our one click MBA membership content. So in our one click MBA membership we have template content, kind of pre written content that people can take and implement in in their businesses. So we're looking to take that content, put it in an app that's integrated with an AI writer just to make it super easy for people to take that content that we're giving them and customize it for your business. So more on that later. But I just wanted to give you an example of how I'm looking at future offers in my business that I know that my audience would love and it would also help diversify my income. Now last week in the Scale youl Business Summit we covered many different ways you can use evergreen sales funnels to drive revenue into your business. As an example, Leigh and Scott's presentation, she talked about affiliate marketing and how you can set up an evergreen sales funnel for an affiliate product that you're promoting. That's a great revenue stream to start with, right? Especially if you don't have a digital product in your business yet. Now Sade Johnson's presentation, she talked about setting up a tripwire, which is essentially a low cost digital product that you put on the back end of your lead magnet to gain an immediate customer. That's another example of a revenue stream that you can add in your business in an evergreen sales funnel. And also in the live workshops, I walked you through how you could have upsells and down sales and cross sales in your evergreen sales funnel in addition to promoting your signature product or service. All of these are great ways to diversify your income in recession proof your business. Now if you've been around me for any length of time, you know that I believe that having an evergreen sales funnel is a staple for your business. All online business owners who sell coaching services, digital products, whether it's online course or a membership, you need to have an evergreen sales funnel running 24 by 7 in your business. So it'll be there when you're on vacation or be there on the weekends bringing in leads for you. It'll be there when you're doing client work. So it's just another revenue stream coming into your business. Now having an evergreen sales funnel doesn't mean that you're not going to have other income streams in your businesses. You can still have services, you can still do one on one work like what I'm doing in our digital product accelerator program. You can even do a live launch which is similar to what we did last week right in the scale your business summit. You can still do a live launch to sell your online course or membership through a live webinar or a five day challenge. But I want you to have that evergreen marketing system in your business. Now if you do not have an evergreen sales funnel today, now is the perfect time to invest in setting one up. Even if you don't have a digital product to sell yet, start with like what we talked about earlier with Leanne Scott's presentation. So start with an affiliate product or start with simply promoting your services. And as you get further along you can have, you can add other offers in that evergreen sales funnel to help you diversify your income. Now, even if you already have an evergreen sales funnel set up, I still want you to take the time and and evaluate it and see what changes need to be made. Do you need to add another offer in your business? Is it bringing in the amount of revenue that you need to sufficiently diversify your income? Now, if you need help with any of this, I can help you answer all of these questions and even more. And I can also help you analyze your entire evergreen sales funnel and marketing system in our digital Product Accelerator program. And I have to say that now more than ever, you need someone by your side to help you set up for your business for success. Now if you were around last week for my open house, you know that I have recently opened up the doors for this program and let me give you just a little bit more details about it. I'll also put the link for it in the show notes for this podcast so you can dig into it a little bit more. But our digital Product Accelerator program is a hands on program where you can get one on one coaching from me and guidance and consulting to help you set up an evergreen marketing system and add additional offers into your business to help you diversify your income. So once we figure out what offers you know, you need to want or you want to have in this system, we're going to set up the marketing system in the background so you can generate revenue from these offers. Not only that, we will dig in and evaluate your entire business model. And in this program you're going to get a customized business and marketing plan that's designed for you and your business. So in addition to our one on one sessions, you're also also going to get unlimited voxer support. Because what's going to happen, right, inevitably you're going to be working on something in between our Zoom sessions and you're going to want to get some quick feedback just to make sure that you are on track. So you get unlimited Voxer support. And if you're not familiar with Voxer, it's an app that you can put on your phone and we can either text back and forth or send voice messages. And that's what I love about it. So you just send a voice message, I'll get it, I'll respond back. Super, super simple. And it's just like having, you know, somebody in your back pocket that you can reach for and ask if you have, you know, a really quick question in your business. So if you are ready to recession proof your business by diversifying your income and setting up the marketing system to sell these offers, then we may be a perfect fit to work together. Now I'm going to put the link as I mentioned so you can learn more about the program, but I don't want you to be shy. So if you have any questions on after reviewing this information, if you have any questions about the program itself or whether or not what you want to do would be a good fit for the program, let me know. You can send me an email. There's a chat box on the information page so you can go there and send me an email. I'll respond to you. You can DM me on Instagram, you can also contact me on LinkedIn and I will be more than happy to answer any questions that you have. But don't be shy. And also if you are ready to go, you're like yes, this is me. I want to do this. Go ahead and fill out the information to apply for the program and I'll just review it and we'll set up a very short call just to make sure that you're ready to go and that we're going to be a great fit to work together in this program. Like I said, it's a very hands on program. So we are. I'm at your side for the next six months as you go through and creating your new offers to diversify your income and setting up the marketing systems you know in in your business to get the revenue for these offers. So let me know if you have any questions. I'm happy to help you in any way possible. And bye for now. Thank you so much for joining us today. I hope you enjoyed this episode. If you love the show, we'd appreciate a review on Apple Podcasts or your favorite podcast platform and show us some love there. Have a great rest of your day and bye for.