193: What if Your Students Had a 24/7 Personal Tutor...That Never Burns Out?

Foreign welcome to the Creators MBA Podcast, your go to resource for mastering the art and science of Digital Product entrepreneurship. My name is Dr. Destiny Kopp and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk constantly. Live Launching hi there Destiny here and I'm super excited to chat with you today about our topic and what we're going to be going over is using custom chatbots in your business to help your students and clients get amazing results. I taught a free workshop last week and in this workshop I went through through some use case scenarios and ways that you can use these custom chatbots in your business. Now the first use case that I want to go over with you is how to use a chatbot to spice up your lead magnets. Think about ways that you can turn those static PDFs into interactive experiences. Imagine a chatbot that's like a personal guide helping folks. Or how about a chatbot that gets to know your leads and points them to your best stuff that will knock their socks off. Now I want to talk about two specific scenarios. One that I have used a custom chatbot in our hobby school brand and how I used it, and then one that I have worked with a client on. Now the first one is in hobby school and what I did there was I developed a custom chatbot to help people as they were going through one of our PDFs which was a Halloween Costume Planner. So we're in the month of October and in some of our latest newsletters we've been touching upon Halloween. One of the products that we had in our featured product section in our newsletter was a Halloween Costume Planner. So a simple PDF where they can go in and basically plan their Halloween costume. But the challenge is a lot of people need help brainstorming what kind of Halloween character they want to dress up as. Then they need help designing that costume. They need to know what supplies and tools they need to create that costume. They need to know the step by step process to actually put that costume together. And then they might even need help with other things like makeup, like say they were a zombie or they were doing some type of zombie costume. They might need to know the step by step process to put on their zombie makeup or their vampire makeup. So what I did was design a custom chatbot that is almost as if they have a costume designer sitting right next to them as they are going through and planning out their Halloween costume. How cool was that? So the people that we had that purchased this particular Halloween costume planner, they got it and they were like, oh, my gosh, this is amazing. We've never had anything like this. The other project that I have worked on was with a client. Now, this particular client, she helps vacation rental owners market their vacation rental, whether they're like marketing it on Airbnb or maybe even direct to the consumer. So that's what she does. And she has a lead magnet that is called the perfect guest avatar. So this is like a workbook that walks them through describing their perfect guest. Now, she also has a tripwire on the back end of this that has some private podcast episodes that helps people kind of go through this PDF. But she also wanted to put together a custom chatbot. So it was like she was sitting right next to them as they were going through and filling out this particular workbook. So we were able to upload her knowledge base into the custom chatbot. And really, as somebody was going through it, it is just like she is sitting right next to them in the seat, helping them go through and fill out this perfect guest avatar. Now, the next use case that we talked about in this workshop that I did was using a custom chatbot to be the ultimate course buddy. So basically keeping your students on track and getting through the course anytime they get stuck, you have a custom chatbot that's like a 24 by 7 AI teaching assistants that's always there ready to clear up any course confusion or think about checkpoints where you can put a custom chatbot in there. The other use case that we talked about in the workshop was using a custom chatbot as a welcome wagon for your membership site. So think about it this way. You have a new member, they just signed up with you, they are super excited to get started. You could have a custom chatbot there that really gets personal. And based on how they answer the questions, that particular chatbot could point them to specific resources that you have in your membership so they can get started right away in specific areas to help them get through the transformation faster. You could also have a chatbot that's there to answer quick questions like how do I do X? You know, those type of questions that are always pop up when you have a new member. The next use case that we talked about was using a custom chatbot to be a membership engagement booster. So we know if you ever had a membership, you know that you're just going to have members that disappear or ghost you. And you really want to have a way to bring them back in, give them some personalized content suggestions based on what they're trying to achieve. You can even throw out some fun challenges or quick wins to get them fired up again. If you are a coach or even a service provider, think about how you can use custom chatbots to onboard new coaching clients. Or maybe you're a service provider, think about how you could use something like that to onboard a new client that you're going to be working one on one with. So those are some of the use cases that you can start thinking about as you are looking to add these custom chatbots into your business to help your students and clients get bigger and better results and also to differentiate yourself in the marketplace. So here's what I want to do. Here's your action item for today. I want you to grab a piece of paper or open up a Google Docs and start brainstorming of all the ways you can use chatbots in your lead magnet and your courses, your membership, your coaching, or even your services. If you're not on my email list, go to destinycomp.com forward/newsletter. That's the place that I talk about all of these new fun and exciting things that are coming up in the industry. Bye for now. Thanks for listening all the way to the end. I hope you enjoyed this episode today. If you love the show, I'd appreciate a review on Apple Podcasts or your favorite podcast platform. Have a great rest of your day and bye for now.