Isaac PFounder | Lead Process Automation Architect, Opzer · Founder | Lead Process Automation Architect at Opzer

"If We Don't Use It, We Don't Sell It"

28 Nov 2023 · 0 min

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0:24

A founder explains their product philosophy: build something to solve a problem you actually have, use it yourself until it works, then sell it. They skip the market research and go straight to automation, proving the tool's value internally before offering it to customers.

That's a great way to kick it off too. Like, I— we built something not because we had an idea. We didn't say, oh, I have an idea, I want to get rich. We said, we hate doing this manually. It is the bane of our existence. We're going to automate it for ourselves. So if we don't build it, I mean, if we don't use it, we don't sell it, right? We build what we need, we use it, we use it, we use it, then we sell it. So I love that you started with that.