Avoiding the Deadly Trap of 'Good' Ideas: How to Recognize and Prioritize Great Opportunities

11 Jan 2023 · 0 min

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Dharmesh Shah argues that good ideas are more dangerous than bad ones because they seem worthwhile but waste time without delivering transformative impact. Bad ideas are easy to dismiss, great ideas merit investment, but good ideas trap you in the middle, consuming attention you should spend elsewhere.

The most deadly ideas, the most dangerous, are good ideas. And here's why I say that. Bad ideas are easy to ignore. Great ideas are worth the investment. They're worth taking the chance. Like, that's a great idea. The most deadly and dangerous ideas are the good ideas because they're too good to ignore, but they're not great. And so they are at high risk of consuming your time and your attention, even though they're not great ideas. Choosing between the good ideas and the great ideas is hard, but it's helpful to know that good ideas are dangerous.