Dharmesh ShahFounder and CTO, HubSpot

Building a Great Work Culture from the Ground Up

4 Feb 2023 · 0 min

Watch on YouTube

0:17

Dharmesh Shah outlines three rules for building company culture: create a place you'd want to work, hire people you actually like being around, and reject high performers who'd damage the team. HubSpot's "no jerks" rule means cultural health beats individual achievement.

The first principles of culture in my mind are, A, if you're on the founding team, if you have the luxury of being that, it's like build a company you want to work in. It's like rule number one, right? And then rule number two is hire people that you want to be around, right? So we have a no jerks rule at HubSpot, essentially. Like you can't get hired here. It doesn't matter how good you are, what your numbers look like.

More from Dharmesh

13:40

Introducing HubCode - Vibe Code HubSpot Apps and App Cards

7mo ago

9:33

Founder To Founder: Why Can't I Just Vibe Code My Own CRM?

7mo ago

55:21

Is SaaS really dead? Dharmesh Shah from HubSpot on AI, Vibe-Coding & the Future of Work

8mo ago

1:00:28

AI Pricing Masterclass with HubSpot Co-Founder Dharmesh Shah

8mo ago

56:38

Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

10mo ago

48:41

Agents, Metaprompting and Tech-powered Parenting with HubSpot CTO Dharmesh Shah

1y ago

34:36

You To The Power of AI with Dharmesh Shah | INBOUND 2025

1y ago

8:21

Secret Unreleased MFM Clip: Sam And Shaan Learn How ChatGPT Works

1y ago

54:04

What Happens When A $30B Founder Uses ChatGPT

1y ago

0:58

The 40-Hour Workweek Is a 100-Year-Old Mistake

1y ago

0:52

The Downside of Selling Your Startup for $950M

1y ago

See all content