Building a High-Growth Company: The Hunt for Multi-Skilled Talent

2 Jun 2023 · 1 min

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Dharmesh Shah says high-growth marketing needs people who can write, communicate, build Excel pivot tables, and write SQL queries. These multi-skilled people are extremely rare and valuable. Shah's focus is making his company the kind of place they actually want to work.

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Oh, we want someone that's like a creative, can write a blog article and can communicate and can do pivot tables in Excel, analyze and write an SQL query, right? Those, those people are very, very rare, but very valuable because you do want, to the degree that you can, those skills to exist. And it's going to sound clichéd, but the reality is that if you're trying to build this kind of high-growth marketing machine, you're trying to grow a company, the reality is it's— you're not going to be able to pull it off with average people. So the thing I've been spending a lot of my time on is How can we build a company that those kinds of people, the few that do exist, that we are the company that they actually choose to work at? And it's hard.