How to Adapt Company Culture (For the Modern Workforce)

28 Jun 2023 · 1 min

Watch on YouTube

0:38

In this segment, Dharmesh Shah explains that a strong company culture should be treated like a product—continually iterated rather than preserved unchanged. He identifies flexibility as the most valued cultural feature for HubSpot employees, and describes the company’s approach of giving each individual the autonomy to choose between remote and office work based on personal circumstances. While acknowledging the trade‑offs of this model, Shah emphasizes that the ultimate goal is to serve both customers and employees effectively, positioning cultural decisions as solutions to broader stakeholder needs.

Chapters

How do you think HubSpot's culture has evolved over the past few years? I think the mark of a good culture is not the fact that you preserve it over time, is that you iterate on it over time, just like a good product. And like, the world has changed. So one thing we did figure out is that on the list of kind of features, if you think of culture as a product, that was the most important to people was flexibility. And so we baked that into the kind of new culture of HubSpot, which is we didn't say, oh, we're going to be all remote. We didn't say we're going to drag everyone back into the office. We said we're going to let every individual decide and have that flexibility based on their own circumstances, which has a series of tradeoffs related to it. But fundamentally, we were solving for the customer in that case, right? We're solving for all of you.