How We Revolutionized Marketing with Empathy and Transparency at HubSpot

The business of HubSpot, the entire reason the company exists, is we created this thing called inbound marketing. And the thesis is that people hate being marketed to. We hate being cold-called, we hate spam, we hate junk mail, all those things. And HubSpot's overall approach was to kind of change marketing to make it more empathetic and more open. It's like, here's what we're doing, this is why. And, you know, openly publish your pricing. Don't hide customer reviews, like all these positive things that lots of companies just weren't doing. So our thesis is that in the long run, especially with the connectedness that we have in the world, transparency trumps opaqueness in the long term, period.