Should Founders Reveal Their Startup Idea?

Dharmesh Shah argues founders should stop hiding their ideas. The real risk isn't theft—it's staying invisible and stagnant. Share widely, get feedback fast, and ship quickly. Moving from a 3-month to a 3-day release cycle dramatically improves your odds.
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Mistake lots of entrepreneurs make is they have the idea, and then they're like completely enamored with the ideas, like, oh, I've got a really good one, and they go into stealth mode. And I think stealth mode is for fighter jets, not startups, and it's a very counterproductive thing. And the reason entrepreneurs go into stealth mode is, well, I don't want someone to go steal this idea. I'm gonna argue if P1 is the probability that someone might steal your idea if you share it, And if P2 is the probability you start up withering because you didn't talk to anybody, withering in obscurity, P2 was way bigger. Way bigger. Way bigger. That's a technical term than P1. So what you should be doing, once you have the idea, tell as many people as possible. Blog about it, write about it, talk to your family, talk to your friends, because you'll get that critical feedback back. You can't go off into the rabbit hole for, you know, years at a time and then emerge and say, I've got this thing. This doesn't work that way. Yes, there's like small, vanishingly small chance that someone will steal your idea, but I've never seen that happen. This is gonna sound a little bit trite and clichéd, uh, because it is, but I think it's one of the most important points. If you're gonna solve for anything as an entrepreneur, try and A, get something out there, launch it as fast and as early as you possibly can. And launching it means someone that didn't give birth to you, didn't date you, and you haven't had a beer with actually got to use the product. And once you get it out there, try to get that feedback and try to reduce the cycle time. There's a high, high correlation between how tight you can make that feedback loop and do something about it, and your odds of success. So if you can do that, it's just like, oh, we went from putting something out there once every 3 months to once every 3 weeks to once every 3 days. The tighter you can make that loop and learn, your chances of success go up.
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