The Evolution of Content Marketing: From Blogging to Social Media

When you started the company, social media didn't exist as a tool. Boy, did that change. Was that the accelerant that made this business grow so fast? Part of it. I think it helped. The thing that really helped was just blogging helped. Blogging demonstrated was that if you had something useful to say, if you created content, you were actually able to pull people in and get access to prospects and leads and eventually customers just by saying something useful. And it was a much more efficient way to kind of do that. Blogging, as the tools and the technology evolved, people didn't think of this as this kind of weird, radical kind of thing. Millions of businesses were starting to do it. So that helped. And then social media essentially took it to a new level because it was just an easier way to do content publishing and get messages out there.