The Power of Shipping Early: How to Create a Product That Sells

30 Jan 2023 · 0 min

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Dharmesh Shah argues that early-stage software doesn't need to be perfect. Ship a product that sucks if it reaches the market and generates revenue. The real signal of product-market fit is customers willing to pay, even for a rough version.

The signal was that the product sucked and people bought it anyway. And it sucked because it was supposed to suck. It's software and early-stage software. And this is like one of the best pieces of entrepreneurial advice I can give. If you are not embarrassed of the product at the time that you ship it and start charging money, you waited too long, right? The idea is to kind of get it out there in the market and let people tell you by either paying you or not whether there's a market or not. So that was the first signal.