Dharmesh Shah compares 10x marketers and engineers: both chase leverage and scale. Marketers create content that reaches millions; engineers write code affecting millions of users. Both get disproportionate impact from small inputs.
And it's about getting leverage. And I think there's lots of similarities between marketing and engineering. The great marketers, the 10x marketers, they're looking for scale. They're looking for that blog article that's going to get a bazillion views. They're looking for that campaign that will kind of unlock something. Deep down inside every engineer, they want to write a small body of code that impacts millions of people and has this disproportionate impact on whatever they're doing, right? That's the beauty of software. You can spend a little bit of time and maybe a million people will download your app or 100,000 users will benefit from it.
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