Dharmesh ShahFounder and CTO, HubSpot

The Surprising Path to Startup Success: Why Focusing on One Thing May Not Be the Answer

28 Apr 2023 · 0 min

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0:17

Dharmesh Shah says HubSpot succeeded by ignoring the startup rule to focus on one thing. Instead of building a single tool, they created a suite of products that integrated seamlessly, solving the real problem: disparate tools were hard to use together.

The best entrepreneurial advice you'll actually hear is like, find one thing, focus on it, and do it really, really well. That's what leads to startup success. And HubSpot did the exact opposite, right? And the reason we did the exact opposite, because that's the problem we were out to solve, right? We weren't out to solve like a piece of the problem. It's like, the problem is that these pieces are hard to put together.

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