Dharmesh ShahFounder and CTO, HubSpot

Why You Shouldn't Try to Take Market Share from Your Competitors

22 Jan 2023 · 0 min

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0:23

Dharmesh Shah argues founders should chase untapped markets instead of fighting competitors for share. When markets are large enough, there are always non-consumers waiting to be served, letting you grow without direct competition.

If you're going after massive opportunities, you should not be trying to take market away from your competition. If the opportunity is big enough, there are enough non-consumers out there that you should be selling to. Blue oceans of unserved customers that should be enjoying whatever you have to offer but aren't yet. And so as you go back and you think about your businesses, I think just about every industry, there are always opportunities

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