Diane GardnerFounder, Adept Business Solutions · Profit First Professional

🎯A new (and BETTER) way to search for candidates. #smallbusinesshacks #smallbusinesslife

5 Jun 2024 · 1 min

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0:47

In this brief instructional segment, the presenter argues that small‑business recruiters should stop relying on traditional job boards (e.g., ZipRecruiter, Indeed, LinkedIn) to find top talent. Instead, they should seek out candidates where people go to learn and improve their skills—educational institutions, training programs, and professional development communities. The speaker emphasizes that high‑performing talent is motivated by education, not by actively searching for a job, and that great leaders know to recruit where learning happens.

Chapters

If you want to find the people who are the best fit for your organization, we assume they're looking for jobs. So pretend I'm looking to hire a computer technician. The search that my best candidates will be making, we assume, will be jobs for a computer technician. And you'll see the classic suspects: ZipRecruiter, Indeed, LinkedIn, and so forth. But the best candidates are not looking for jobs. They're looking for education. They're looking to get smarter in what they do. And you'll see here's all these educational institutions, these different groups that are gathering together. This is where the best candidates are. Great leaders know that great talent is always looking to get better at what they do. Great talent is looking for a great education. Go where people get educated, and that is where you're gonna find the best talent to hire from.