Diane GardnerFounder, Adept Business Solutions · Profit First Professional

A Premium Can Charge More

6 Nov 2021 · 0 min

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Ringling Brothers charges $125 for premium seats at Madison Square Garden while Big Apple Circus charges $50 for the same venue and nearly identical show. The difference is brand familiarity. A stronger, more familiar name makes people feel safer and willing to pay more.

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