Humans are wired to notice what's unexpected, like a saber-toothed tiger in the woods. Entrepreneurs can use this to attract customers by making something new or different, whether that's changing the product name, packaging, or how it looks.
Welcome to Honor Roll. And now, here's your host, Mike Michalowicz.
Welcome back to yet another incredible episode of Honor Roll. That's like the stage for something incredible by saying the word incredible. Now you've got it all in your mind, and I deliver incredible. First, we thank our sponsors. As always, thank you to Skype. Thank you to American Express. Thanks to DexDigital. Thanks to Preventis Group for supporting what we're doing here. And supporting entrepreneurs. Now here's what you gotta do in your business. New and different attracts customers. Same and stale does nothing. Nothing, I tell you! Have you ever been in a conference or a meeting where everyone's taking notes and someone's swiping their nose and talking and all this stuff's going on? Did you just do a nose sound effect? Did you hear me? Yeah, I just blew my nose. All right, I digress. And people are taking all these notes and doing things. No one notices until one person slowly opens the door, "Errr," and then everyone looks over. What's going on? It's something that's new and different and it catches people's attention. You know why this is true? Because it's in our brain here. In the old hunting and predatorial days, we had to pay attention for new sounds. If a hunter's walking through the woods and you hear some crunching leaves, it could be a saber-toothed tiger that's gonna eat you.
Or it could be a saber-toothed tooth rabbit.
Look! Jesus Christ! I warned you!
So our brains are hardwired to identify something that's new and unexpected, and you as a marketer, as an entrepreneur, can leverage that. Change up what you're doing. Give it a new name. Change the packaging. But make something new, different, and improved, and people will notice.
