In this motivational video, the speaker returns to his hometown of Boonton, New Jersey, recalling personal landmarks such as the Holmes Library and the Daris Theater where he saw his first movie. He observes how small businesses constantly evolve in the town, highlighting a new local shake shop as an example. The speaker argues that small businesses are not merely the backbone but the entirety of the economy, emphasizing that every large enterprise originates from a modest idea. He cites Sara Blakely’s creation of Spanx—an idea that began in a garage and grew into a billion‑dollar company—to illustrate this point. Declaring a personal commitment to the success of entrepreneurs, he frames their prosperity as essential for both individual families and the global economy. The talk concludes with an enthusiastic call to action, urging small‑business owners everywhere to “crush it,” promising his full support and sharing of knowledge.
Chapters
So we're walking through the town I grew up in. It's called Boonton, New Jersey, and I have a love for this town. Hopefully you have a love or admiration for the town you grew up in, even if you're not there anymore. I came back, and even though I swore I'd never ever come back to the town I grew up in, I did. And, uh, this library here, that's the Holmes Library, is the library I never went to. But the theater next to it right there, it says Small Town Big Heart. It's called the Daris Theater, is where I saw my first movie, which was Grease Lightning. What's interesting is over the years, all these businesses here have changed. They've come and gone. And I've had an opportunity now being in this town to meet with small business owners, ones that just started up. In fact, there's one right down this block here to the left. It's a brand new shake shop. They make protein shakes and fruit shakes and stuff. And, um, What I've discovered is that small towns, big towns, all towns have small business, and small business is more than the backbone of the economy. In fact, that's why I say, "Oh, small business is the backbone of the economy." But the reality is small business is the economy. Somewhere in here, one of these businesses, one of these companies will go big. And become the next big business. All business is rooted in small business, or at least an original small idea. I was watching a video of, uh, Sara Blakely, who founded Spanx, and she just took an idea of pantyhose, cut off the feet, and started this whole trend to something new. A billion-dollar business. But that started off as a small business. Started in the garage, started in the dorm room, started as a small idea. I am devoted committed to your success. We have to make you successful. And I have a selfish reason, because it supplies for our economy. It provides for the global economy. So your success is important to you. It supplies or provides for you and your family. But gosh, it's mission critical for our entire economy. I'm all in in supporting you, whatever small town or big town you're in, wherever you are in the world. I got your back. I'm gonna give you everything I know to help your business be successful. Your job is just to crush it. Be successful. It supports all of us, including me. So thank you. Small businesses rule because small businesses are the economy. See you later. Over and out from— boo! Where I grew up.
