Diane GardnerFounder, Adept Business Solutions · Profit First Professional

🐦 How to Access Your Market #smallbusinesshacks #growyourchannel

2 Jul 2024 · 0 min

Watch on YouTube

0:24

In this short presentation, the speaker explains a simple method for reaching a target market using the "birds of a feather" principle. By showing two images that differentiate plumbers from attorneys, the speaker illustrates that customers tend to associate with others like them—they dress similarly, behave similarly, and congregate in the same locations. The core advice is to identify the visual and behavioral cues of your ideal customers and then position your marketing efforts in the places where those groups naturally gather.

If you want to gain access to your market, just remember that birds of a feather flock together. I'll show you two images. Identify who the plumbers are, who the attorneys are. All right, here's the first picture, and here's the second picture. Yeah, you guessed it right, these were the attorneys, these are the plumbers. Remember this: people like people like them. Birds of a feather flock together. They will dress the same, they'll act the same, they'll gather in the same spots. That's where you need to be.