Diane GardnerFounder, Adept Business Solutions · Profit First Professional

Is Money Your ONLY Business Goal?

28 Jul 2026 · 1 min

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In this brief monologue, Diane Gardner challenges the common entrepreneurial focus on profit by urging founders to examine their deeper purpose and sources of happiness beyond money. She frames money as a necessary facilitator—a means to sustain business operations—not the ultimate goal. Gardner critiques the 'greed is good' mentality epitomized by Gordon Gekko, labeling it a lie, and instead promotes impact, community care, and self‑expression through entrepreneurship as the true drivers of fulfillment. While acknowledging that revenue remains essential, she emphasizes that lasting satisfaction stems from meaningful contribution rather than financial gain alone.

Chapters

Entrepreneurs need to get really raw with themselves about what is their purpose and happiness source outside of the money. Yes, you will find ways and you need to generate money to sustain the business components and where money is a facilitator. It's a means to the end. It ain't the end. I didn't understand that when I was younger. I thought like Gordon Gekko from Wall Street was like, he's a hero. Greed is good. Total nonsense. It's a total lie. Impact is good. Caring for your community is good. Using entrepreneurship to express who you are is is good and the money is important, but it's not the source to happiness.