Diane GardnerFounder, Adept Business Solutions · Profit First Professional

💋 Keep it Simple Stupid (sorry for calling you stupid) #products #smallbusiness #entrepreneur

26 Apr 2024 · 0 min

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Two versions of the same device side by side. The simpler one wins because customers understand it faster and are more likely to buy it. Make your product stupid easy.

Let's see if you can pass this entrepreneur's test on what has customers more likely consuming from you. I'm gonna give you two examples of one device. You tell me which one is more appealing, device one or device two. I suspect just looking at that, device two is more appealing. Why? Because it's simpler. And when you make things simpler, people are more likely to consume from you. So make it stupid easy.