Build partnerships with other vendors who serve your same customers instead of waiting for direct referrals. A vendor well is the network of complementary businesses around your client, and tapping into those relationships opens new ways to find customers.
For any entrepreneur who's looking to expand their business, here's how you do it. It's called the Vendor Well. Check this out. Any of your clients are dependent upon more than just you. They're dependent upon the other vendors that serve them. So perhaps you can partner up with the other vendors and build alliances. Don't just focus on getting client referrals. Focus on the vendor network they work with Build relationships, and you'll find that you're all walking in a common circle. That's where the biggest opportunity for new clients exists.
