Diane GardnerFounder, Adept Business Solutions · Profit First Professional

Make money and profit. Don't do this (it drives me bananas!) #themoneyhabit #profitfirst

6 Dec 2025 · 1 min

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In this brief, impassioned talk, the speaker denounces the common entrepreneurial fixation on top‑line revenue—celebrating milestones like $1 million, $5 million, or $10 million in sales—as misguided "bullshit". He argues that true business health hinges on profitability, not sheer sales volume. Selling more, especially unprofitable items, adds stress, operational burden, and can ultimately sink a company. The core advice is to rigorously identify which products or services generate profit, focus sales on those, and have the discipline to discontinue any offerings that do not contribute positively to the bottom line. This profit‑first mindset is presented as the hallmark of a healthy, sustainable company.

Chapters

Mm, it drives me nuts. It drives me nuts. So many entrepreneurs like, "Mike, it's all about the top line. My revenue's a million. I surpassed a million or 5 million or 10 million." Other entrepreneurs are like, "Well, you know, when I get to the million or 5 or 10, whatever the number is, I'll have arrived." Bullshit talk, eh. Here is what matters in a business, profitability. Profitability is everything. Stop selling just to sell. In fact, selling more brings more stress on your organization, more responsibility, more things you need to deliver. And if it's not profitable, it will actually bury your business. Identify the products and services that are profitable. Sell those. Have the discipline to ditch the others. That's a healthy company.