Business owners act as tax collectors for the government. Set up a separate tax bank account and automatically transfer a percentage of revenue based on your tax bracket. When the bill comes due, you pay from that account instead of facing a sudden shock.
Chapters
with taxes, what I tell people is we all as business owners effectively have been recruited by the government as agents for them to collect money. And, uh, we may have not wanted to do this, but the government says, as a result of earning income, you are going to be responsible to collect money on our behalf and then turn it over to us. So every dollar we earn, 15, 20, 30, 45, depends on your bracket, you're responsible to give back to them. So what we do to avoid this loss aversion component is we set up an account called tax. And regardless of the formation of your business, your business can reserve your tax liabilities. As money flows in, that predicted percentage is allocated toward tax, is reserved, and then when the tax bill is due, the business can in certain cases pay it directly. So you don't feel that loss aversion. So the essence of this is set up a dedicated account called tax. When money flows in, we're going to pre-allocate the appropriate percentage to cover those taxes to avoid loss aversion.