Taxis sit idle while rideshare cars fill up. When customer demand shifts, you either move with it or become obsolete. The speaker's book Surge explores how to spot and capture these demand movements before your competitors do.
There is a tough lesson to learn here. I arrived a few minutes ago. Those cabs are just sitting there. My Lyft will be here in about 2 minutes. The passengers that are waiting here, all waiting for the rideshare, and those cabs haven't moved. Unfortunately, it's just the reality of business. Sometimes products or services we offer expire. The demand shifts. There's a movement. If you capture that movement, you will win. If you ignore it, you're in trouble. Not that I'm trying to pitch my books, but if you read Surge, I talk about the shift in customer demand and how it's your greatest opportunity. Don't be stuck waiting.
