A service provider explains why customers react negatively when your estimate is much longer than competitors'. If you quote 10 hours instead of 2, you need to explain why the extra time means better quality, not slower work.
Now you are gonna experience the tinge, and what I call the tinge is when you tell a customer, you know, it'll take us 5 hours to prepare this or 10 hours to prepare this, and your competitors are saying we'll get done in 2 hours, your customer will say, well, hold on, everyone else says 2 hours, you say 10, that's horrible. You have to have a reasonable explanation for it, saying, well, we want to make sure we do it properly,
