Diane GardnerFounder, Adept Business Solutions · Profit First Professional

Profit First Myths| Profit First Doesn't Work

20 Apr 2021 · 1 min

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In this brief segment, author Mike Michalowicz addresses the common myth that his Profit First system "doesn't work." He cites that over 500,000 companies have implemented the method and that thousands of case studies exist, underscoring its widespread adoption. Michalowicz advises a practical response to skeptics: ask them about their personal experience with Profit First. If they lack hands‑on experience, their criticism is irrelevant; if they have tried it—whether successfully or not—there is an opportunity to learn from their outcomes. The core message is to focus on real‑world implementation feedback rather than abstract doubt.

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Hi, I'm Mike Michalowicz, the author of Profit First. I'm here today with you to bust myths. In fact, a common myth is that Profit First simply doesn't work. I'm happy to report over 500,000 companies have implemented Profit First, and that's growing daily. We've actually have thousands of case studies and reports also. And here's how you deal with someone that says Profit First doesn't work. Ask them, say, what's been your experience implementing it? You see, as an author, so many people came to me when I first started out and said, "Being an author will never work. You'll never make any money doing that." Well, that's a lie. So here's the technique I used. When someone says it doesn't work, I ask that naysayer, "What's been your experience implementing it or doing it?" If they have no relevant experience, their feedback is irrelevant. If they've done it and failed, well, I wanna learn from that. If they've done it and been successful, I wanna learn from that too. It's people who've actually done it that I want to learn from and navigate my own success. So next time you hear someone say, "Profit First doesn't work," ask them, "Have you done it?"