Recap| Ep 53 w Ryan Lee | Mike Up In Your Business Podcast #MUIYB

Ryan Lee pivoted RewindCo from snack bars to drinks when supply issues hit, building a community called Rewinders while staying transparent about the shift. The hosts discuss his Plan B strategy, food traditions like Taco Tuesday, and play 80s trivia.
Chapters
Mike, there was a video I was going through this week. It was one of the podcasts, and it was funny. You said something with the "You've Got This" in the background. You're like, "Yeah, you don't want a friend to just be like, you know, 'You've got this.'" Like that. Did I say that? Yeah, yeah. You're like, "You know, that doesn't make any sense. Like, you need more than that." And like, it's standing right in the background. I'm like, I should blurb that out.
Oh, you totally should do that. Like, like a faux pas, like Mike's, Mike's bloopers or faux pas. Um, talk about faux pas. I did with Ryan Lee. So, uh, yeah, this is the funniest.
I laughed out loud.
What, Tomato Tuesday?
No, the segues. Where are you coming up with these?
He was the best. He's like, you know, he goes, Tuesdays, what do you think? And I'm like, tomatoes.
I know.
And I'm sitting there like, what?
I've never done a Taco Tuesday. I mean, I've eaten tacos on Tuesday. At our house, we've never done Taco Tuesday.
You must have had tacos on Tuesdays once, even accidentally.
Well, you gotta do real tacos, not American tacos.
Oh, the Mexican ones are the best. Yeah, by a mile.
Yeah, like al pastor tacos.
Yes, yes, al pastor is delicious.
So, uh, I went out with Ryan Lee for dinner Um, recently and we're out and, uh, I said, yeah, I'm sorry that you closed Rewind. I said, I want to explore that on the podcast. He's like, closed it? He's like, we're still in business.
Like you are?
Yeah.
Cause they were making those bars. We were big consumers of those. And then the bars stopped one day and you couldn't get more bars. I was like, oh, I guess he closed his bar business. Well, he, he transitioned. So then. Uh, the rest of the conversation was how he made this transition. I'm like, oh, you got to come on the podcast now for sure. So we can talk about that. So listen in. Oh, and by the way, check out rewindco.com. So that's rewindco.com while you're listening to this episode to check out what Ryan's got going on.
All right.
Listen on in. I made a big faux pas with that, huh? The Tomato Tuesday.
I was hilarious pressure. I'm talking about these tomatoes you eat. You're no good under pressure.
You're like the best person under pressure. I'm horrible.
Under pressure.
No, you're excellent under pressure. You're under pressure all the time.
He goes, what do people think on Tuesdays? I'm like, that's tomatoes. He's like, I got a rhyme. Spaghetti Tuesday. Oh, Spaghetti Tuesday.
So I think it's Spaghetti Wednesday, just saying.
What's, what, what's, uh, do you have any other days of the week that there's something at your house?
Wednesday, I think, was like advertised as Prince Spaghetti day or something like that.
Really?
Yeah. And Friday, I feel like it's Pizza Friday.
Yeah, Pizza Friday.
We do Pizza Sunday.
You do Pizza Sunday?
Well, not our house. My parents did Pizza Sunday. My mother would say it's the cook's— the chef's night off.
Gotcha.
I like that.
Yeah.
And so is pizza from Roma's. I grew up on that stuff.
Do you have a specific vegetable for each night of the week, Mike?
We have tomatoes on Tuesdays. Um, I had free— free hollies. Is that beans? Free hollies Friday.
Clever.
Slimy, uh, Brussels sprouts. My mother used to boil Brussels sprouts, so we had slimy sprouts on Saturday.
Ah, those are the—
did your parents boil Brussels sprouts?
No.
Jeremy, your mom boiled everything, right?
Yeah, my mom. Yeah, we just had a conversation about this. I went over there for lunch last week or the week before and she had army green broccoli. And I was like, oh, I was like, do you have any broccoli? I'll cook some up. She's like, I got some right there. I was like, that's not broccoli. I was like, I don't know what that is. She's like, oh, stop it. I didn't overcook it that much. I'm like, you did. Like, it's mush at this point. I don't want that.
Oh, that's what my nanny always overcooked vegetables until they were like disintegrating.
Yeah. Yeah.
I love bits.
Yeah, little bits. Yeah, I don't mind it either.
I think the two most abused vegetables were Brussels sprouts and asparagus, at least at our house. So Brussels sprouts were boiled and asparagus was almost like pickled or something. My mother would just saturate it with, with, uh, Italian dressing.
Ew.
After, I think, boiling them and saturating Italian dressing, and you just bite into it, it's like a stringy mush with vinegar. How could people eat such disgusting meals. No wonder no kids like vegetables.
I know, right?
Preparing them correctly, that's, that's my theory, is that like people would eat vegetables, foods in general, more if, if they ever had it prepared properly. They just, they, they just haven't had it prepared properly.
I agree.
Broccoli roasted is phenomenal. If you don't—
I think most vegetables roasted are really free. Salt and pepper and some—
and they're so easy. I don't understand why we didn't always have roasted vegetables.
And salt and pepper to Amy. 99% of the, uh, spices you need are the salt and pepper.
Salt and pepper. Exactly.
Don't do anything else. Put that cayenne pepper away. Ditch the paprika.
Just need my salt and pepper. I'm good.
Salt and pepper.
A good steak, salt and pepper.
Yeah, that's true, right?
Rosemary dusting over some bread. That's about it.
A dusting. Thank you very much. Really hungry.
So let's talk about Ryan Lee. Um, any, any thoughts or things that you took away from this? I have. I did.
Go ahead, Jer.
Oh, hands raised.
I went first last time.
Um, I, I read between the lines sort of when he was talking about how the lead time on the bars was too long, and so then they, uh, transitioned to drinks. And so basically what I got from that is have a backup plan, have a plan B. Yeah.
Yeah. I like the evolution in general and having that grace to keep evolving.
Which brings me to what I wrote down, which was fall in love with your customers, not your product.
I love that one.
I thought that was really smart because it's the importance of not being swayed into bad business decisions by this love you have for your business baby. And I can imagine it's probably quite intense, this love you have for your business baby. Yes, Mike, you can speak to that as the entrepreneur in the room.
I can speak to that. I like they called them Rewinders too, his community.
Yeah, yeah, me too.
So they had a name to own, and throughout he was totally integral and honest. Like, he was explaining the changes not just to us, but he shared it with his audience as he's going through it, and therefore they became invested. I love that they're making their own recipes.
Yeah, yeah.
And I went on his website, those look like some darn good—
should we buy some?
We should buy some.
We should buy some. Yeah, yeah, I have some in the office. Yeah, there's cherry, pineapple, And, uh, peach. The peach, like peach. Would we— should we do peach? Should I buy something?
I don't know, I'm not a big cherry fan. Okay, well, ironically, yeah, right here in my hand. And I love cherries in a drink. I'm just not a big cherry— like anything bright red. No, I mean, it's more the dye than the flavor. And his was green, so maybe we should try it.
Yeah, I do feel like his desire to stick to the mission superseded, you know, his love of the product as well. So the mission wasn't to create bars, the mission was to create anti-inflammatory foods. Uh, and so I think that's another way to position your business so that you don't get stuck in that position.
That was smart.
Yeah, I love those bars though. I want those bars back. We were firing through those things.
I think we still have them.
So I don't know, I was stealing them out of somebody's drawer. I was going over there pilfering Well, this is back at the old place.
Yes, I think the bottom drawer here has some still.
Bottom what?
The bottom basket.
The kitchen.
The drawer.
Draw.
Draw.
Draw.
Fun. I don't even have fun saying it.
It's right near the Toyota.
Yeah, Mike. Toyota.
Toyota. Toyota.
I also like that he talked about having something tangentially aligned with your business. So like having the '80s stuff. Yeah, I think that is really, uh, a cool phenomenon.
And then I asked him, I said, you know, but what about people who aren't into it? And he said, people love people with passion.
I like that point too.
Me too.
So just be passionate about your thing and, uh, people will enjoy It's just the fact that you're passionate about it.
Agreed.
All right, let's, uh, let's get out here. Well, we, we, oh, we gotta play a game, but also, uh, you, our listener friend, what did you learn from this episode? We want to hear that too. Would you do us the privilege of rating our show? Go to rateourpodcast.com and, uh, put your thoughts about this specific episode. We would love it. And make sure you subscribe too. So thank you for considering that.
All right.
Uh, what do you got, ShaeShawn?
All right. We got, uh, '80s pop culture.
Noice.
Oh, Amy, if you and I don't dominate this—
and it's very possible I won't, but we will try.
We will show you well.
I don't know, Kelsey, '80s girl.
I will say this, they get progressively harder.
Okay, let's do this. Go.
Okay, what was the most popular—
was that helping me?
I will say this.
Yeah, okay.
I will tell you this.
I will tell you this.
You're about to get reamed. Yeah, because you know the next one's going to be harder.
Whatever, you guys can, you know, I will tell you this, Galaxy, shut up, I have a chance.
Uh, what was the most popular video game in the '80s? Was it Duck Hunt, Tetris, or Super Mario Brothers? All right, question.
Tetris? Duck Hunt?
Duck Hunt.
Duck Hunt. Duck Hunt.
Oh yeah.
Doug Hunt.
Sexy Doug.
Yeah, yeah, Doug, you better run fast, they're coming for you. Okay, um, what was the candy that became popularized by the movie E.T.? Was it M&M's, Reese's Pieces, or Skittles?
Reese's Pieces. Jeremy, you think we're not going to call you out on Reese's Pieces?
What, what's wrong with that?
Okay, what did I correct someone like that?
Reese's Pieces.
Oh, I don't—
sorry, I don't eat them that much.
But Jeremy, it's Reese's Pieces.
That was great. I know what it was.
Long fingers to grab the candy.
What was the third option?
You just made this—
oh wait, Reese's Pieces. Reese's Pieces.
I said that Kelsey made the noise that, uh, E.T. made in the movie.
He was the voice for E.T. That's funny.
That was great.
Um, okay, in the beginning of the series Roseanne, where did she work? Oh, was it a canning plant, a plastic factory, or a car manufacturer?
I didn't think she worked at those places.
She works at the Reese's Pieces factory.
Reese's Pieces.
Reese's Pieces.
Reese's Pieces.
All right, you guys ready for the answers?
Yes, sir.
All right, what was the most popular video game in the '80s?
Tetris.
I said Super Mario Brothers.
I think Tetris was, was '90s, and I think Super Mario was late '80s, maybe early '90s. I'm gonna go with Duck Hunt.
Yeah.
So it actually was Super Mario Brothers. Uh, Tetris was, uh, close behind. Tetris was, was, is older than you think it is. Tetris was '80s.
Oh, but it wasn't the most popular '80s.
And, and Duck Hunt, it was tough because there was, for, I think they, they, it was two games in one. So I think that's, that's why it was, it was split in half. What was the other game, like Leaper or something, like Frogger? No, it was Mario Brothers. It was Mario Brothers and Duck Hunt. Yeah.
Oh, okay.
Oh, well, who played Duck Hunt then?
Yeah, Duck Hunt was awesome. You got the gun. The gun. Yeah, yeah. Okay, what was the candy that became popularized by the movie E.T.?
Reese's Pieces.
Yeah, that's— I put Reese's Pieces and I changed to Skittles.
No, I put M&M's, but I should have said Reese's Pieces because I think I'm 99% sure it was that.
Yeah, it was Reese's Pieces.
Yeah, thank you. It's true, he didn't pronounce.
How can you guess? It's true, she became EP right there. That's exactly EP. I know, I know, I know.
She's got Reese's outside her door at her office now.
Sparkles, new name's E.T.
All right, uh, in the beginning of the series Roseanne, where did she work?
A car manufacturer?
Canning and the cars.
Oh, I put a canning plant.
I'm gonna say canning.
It was a plastic factory.
None of us got it right.
No, you all got it wrong.
Like, what is she doing? I vaguely remember her being like an assembly line or something, wasn't she?
She was making plastic.
Well, I thought she was a waitress. Was that her sister that was the waitress? Was somebody—
that was her daughter, I think, right? Um, but there you go, '80s trivia.
Thank you.
Yeah, one right.
Yeah, that one right.
I got zero right.
Who are you?
I don't even know you.
I don't know me. I continually disappoint myself. I'm like, oh, this is going to be so easy.
You come in too cocky. I get way too cocky.
Way too cocky. All right. Hey, I just want to remind folks, go to rewindco.com right now. Check it out. We're going to order some of his product too. And I really do appreciate if you would review the show. So go to rateourpodcast.com. Any questions you have, I want to answer them. So go to our email, askmike@mikepicalice.com, so I can answer them. We're out of here, right?
Yeah.
Wishing you—
wishing you a good time.










