Diane GardnerFounder, Adept Business Solutions · Profit First Professional

🐭 Short Lessons from a Rat 🐀 #businesshacks #efficiencytips #smallbusiness

12 Mar 2024 · 0 min

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In this brief monologue, the speaker uses a rat’s instinct to sniff out food as a metaphor for identifying and fixing the weakest part of a business process. He introduces the AC/DC model—Attract, Convert, Deliver, Collect—as the four essential functions of any business, noting that they may not occur in strict sequence but must all be present. The speaker argues that within the chain of steps that make up a business, there is always a single weakest link. By detecting (sniffing) this weak point and focusing all effort on strengthening it, the entire business chain becomes more robust and efficient. The overall message is to adopt a rat‑like focus on the most vulnerable part of the operation to improve overall performance.

Time for lessons from the rat. Just like they sniff out their dinner, do the same for your business. Use the AC/DC model. You always attract prospects, convert them to clients, deliver your product or service, and collect money. Not necessarily in the order, but you do all 4 of these elements. They present a chain of many steps over time, and within that chain will always be the one weakest link. Sniff it out. And when you do that, concentrate all your work on resolving the weakest link, and the entire chain gets stronger. Like I said, be like the rat.