Mike Michalowicz gives away his book Surge on Amazon, which teaches businesses how to position themselves in front of demand. He uses UGG, Speck, and the Cronut as examples of companies that surged by finding the right market position, not magic.
Hi, I'm Mike Michalowicz, the author of Surge, and I have wonderful news. I've partnered up with Nextiva. Nextiva, they don't make squeeze toys, but they do have a pretty cool one. Nextiva is a voice over IP phone system. It's a system I've been using for almost 8 years now. It's a wonderful system, and they have been so kind to support a giveaway. That's right. Nextiva and I have partnered up to give away copies of Surge. All the details are on the Amazon page, and you may be the lucky winner. Now, what's Surge about? Surge is all about how to put your business in the right place at the right time. It's all about positioning in front of consumer demand. You know, as I started doing the research for this, started 3 years ago, I thought it was impossible that there was no magic bullet. And to be honest, there isn't a magic bullet, but you can greatly increase the odds. I share stories of Ugg and how they did it, Speck and how they did it, and companies perhaps you never even heard of, like Chef Dominique Ansel, a single bakery who founded the Cronut and had explosive growth. And I think I'm a little bit of a unique author, and I didn't just write the book, I also tested myself. I started an organization— I'm wearing the shirt— called Profit First Professionals to test out surge. I started that company a year and a half ago, and we are surging on. You can check us out on the web. My biggest wish for you, in addition to winning the book, is that your business experiences the next surge. Enjoy!
