The Art of Rock Balancing, Zen & Following Your Passion in Business w Travis Ruskus #EEP #292

19 Feb 2020 · 40 min
40:21

In this episode of Entrepreneurship Elevated, host Mike Michalowicz, joined by co‑hosts Kelsey Ayers and Jeremy LeBlanc, interviews San‑Francisco artist and rock‑balancing teacher Travis Ruskus. The conversation opens with playful banter about rock balancing and quickly moves into Travis’s origin story: a moment of deep sadness while standing in a river led him to pick up a stone, notice its ancient age, and become fascinated by the meditative focus it demanded. He describes how that personal epiphany evolved into a full‑time practice that he now monetizes through selling original rock‑balance artwork, leading workshops, publishing The Rock Balancer’s Guide, and designing corporate “healing rooms.” Travis recounts his successful partnership with Airbnb to run a rock‑balancing experience at Lands End, which was later shut down by the National Park Service for lacking a commercial permit and violating “leave‑no‑trace” policies. He explains how he adapted by offering rock‑free meditation sessions and private experiences. The episode delves into his technical method – the “triangle pinch” technique, breathwork, and the importance of staying present – and extracts broader business lessons: removing ego, practicing patience, recognizing limits, and using failure as a test of belief. Cultural differences in how cairns are treated (Japan vs. USA) are discussed, as are ethical considerations for practicing in protected areas. Travis shares practical steps for listeners to start rock balancing (breathing, choosing a rock, believing in oneself) and promotes his book, website, and contact email. The show also includes sponsor plugs for Nextiva and typical podcast calls‑to‑action.

Chapters

More from Diane

41:10
youtube.com

Why Your Business Gut Instinct Is Failing You

3w ago
2:39
youtube.com

How to Be Rejection-Proof in Business

3w ago
0:39
youtube.com

Stop Doing More of What's Failing

3w ago
1:43
youtube.com

Zero Sales on Launch Day? Do This

4w ago
39:21
youtube.com

Profitable Small Businesses Making $10K/Month

4w ago
1:07
youtube.com

The One Trait Every Entrepreneur Needs

4w ago
2:12
youtube.com

What Self-Driving Cars Teach Us About Business Failure

1mo ago
2:01
youtube.com

Why Embracing Failure Fuels Entrepreneurial Success

1mo ago
1:52
youtube.com

What Profit First Is NOT (Stop Getting It Wrong)

1mo ago
2:26
youtube.com

Why Your Gut Feeling Is Ruining Your Business

1mo ago
1:50
youtube.com

Why Everyone Roots For Taylor Swift

1mo ago
See all content