Scaling and growth aren't the same thing. Growth means adding more people and resources to increase output. Scaling means doing more with what you already have, using existing resources more efficiently. If scaling feels scary, you're probably trying to grow instead.
We're about to add some more folks to our team here in the space, and an entrepreneur asked me, isn't it scary to scale? And the reality is it's not unless you confuse scaling with growth. Growth is where you have more resources, more effort, more people, more time to get more output. Scaling is where you selectively use the resources you have. It's an amplitude effect. So in fact, it's usually less resources for more output. We are strategically adding to our team. That's scaling. And if scaling's scary for you, it's cuz you're really growing.
