Your own name is the most motivating word you'll hear. Dale Carnegie noted that people will buy a newspaper just to see their name in the headline, because hearing your own name has unique psychological power.
In fact, the most motivating magnetic words in the English language are our own names, our first name and our last name. Dale Carnegie wrote a whole book about this, "How to Win Friends and Influence People." These names are, these words are so powerful, as I said, if they were in today's newspaper, you would buy the paper.
